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I’m a marketing coordinator focused on D2C growth through hands-on social media and short-form content. I build and manage Instagram & Facebook content end-to-end (reels, stories, captions, product photography, and CapCut edits) and continuously optimize based on performance data. I’ve grown a Shopify D2C brand from zero to €20K+ in sales within 9 months as the sole marketer by owning the content calendar, running SEA/SEO for discovery, and using GA4 and Meta Business tools to guide what we publish next—while working closely and independently with founders and international teams.…I’m a marketing coordinator focused on D2C growth through hands-on social media and short-form content. I build and manage Instagram & Facebook content end-to-end (reels, stories, captions, product photography, and CapCut edits) and continuously optimize based on performance data. I’ve grown a Shopify D2C brand from zero to €20K+ in sales within 9 months as the sole marketer by owning the content calendar, running SEA/SEO for discovery, and using GA4 and Meta Business tools to guide what we publish next—while working closely and independently with founders and international teams.

Abha P

Marketer, Digital Marketer, Social Media Manager, +2

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I’m a marketing coordinator focused on D2C growth through hands-on social media and short-form content. I build and manage Instagram & Facebook content end-to-end (reels, stories, captions, product photography, and CapCut edits) and continuously optimize based on performance data. I’ve grown a Shopify D2C brand from zero to €20K+ in sales within 9 months as the sole marketer by owning the content calendar, running SEA/SEO for discovery, and using GA4 and Meta Business tools to guide what we publish next—while working closely and independently with founders and international teams.…I’m a marketing coordinator focused on D2C growth through hands-on social media and short-form content. I build and manage Instagram & Facebook content end-to-end (reels, stories, captions, product photography, and CapCut edits) and continuously optimize based on performance data. I’ve grown a Shopify D2C brand from zero to €20K+ in sales within 9 months as the sole marketer by owning the content calendar, running SEA/SEO for discovery, and using GA4 and Meta Business tools to guide what we publish next—while working closely and independently with founders and international teams.

Available to hire

I’m a marketing coordinator focused on D2C growth through hands-on social media and short-form content. I build and manage Instagram & Facebook content end-to-end (reels, stories, captions, product photography, and CapCut edits) and continuously optimize based on performance data.

I’ve grown a Shopify D2C brand from zero to €20K+ in sales within 9 months as the sole marketer by owning the content calendar, running SEA/SEO for discovery, and using GA4 and Meta Business tools to guide what we publish next—while working closely and independently with founders and international teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

Hindi

Fluent

German

Beginner

Work Experience

Freelance Marketing Coordinator at Blumeessa — D2C hand-tufted rugs brand (Shopify & Etsy)

November 1, 2025 - Present

Sole marketer building a D2C brand from zero to €20K+ in sales within 9 months. Own and execute full end-to-end content calendars across Instagram and Facebook (feed posts, reels, stories, captions) in a consistent brand voice; shoot and edit product photography and short-form video in-house (CapCut editing; Canva graphics). Write engaging on-brand copy tailored to D2C consumers across US and EU markets. Monitor social trends and adapt formats to increase reach and engagement; respond to comments and DMs to build community. Track performance using GA4 and Meta Business Manager and report key metrics to shape the next content cycle. Run Google Ads (SEA) and Etsy SEO end-to-end, driving qualified discovery alongside organic social.

Product Marketing Executive at Namdev Overseas

February 1, 2022 - January 1, 2023

Produced content and creative assets for 10+ international trade events and 5–6 webinars, coordinating work end-to-end. Built sales enablement one-pagers and spec sheets, reducing content approval cycle from 7 to 4 days. Conducted an 8-company competitor benchmarking study to strengthen product messaging and positioning. Managed pipeline and opportunities in Salesforce Sales Cloud and supported SEO on owned channels.

Marketing & Campaign Management Intern at Bhutani Pvt. Ltd.

April 1, 2021 - September 1, 2021

Built KPI dashboards and campaign reporting; ran competitor benchmarking to inform creative and channel decisions. Supported content scheduling and reporting across owned marketing channels.