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Digital Marketing Team Leader with 9 years driving measurable growth for national and international brands across Australia, New Zealand, UAE, UK, USA, and China. Expertise spans paid media (Google/Meta/Microsoft/TikTok/programmatic/native), email marketing, SEO, analytics, and ROI optimization. Focused on AI-driven marketing—building AI agents and automated workflows (n8n, Claude, Hermes) and applying Generative Engine Optimization (GEO) to improve visibility across traditional and AI-powered search/answer engines.…Digital Marketing Team Leader with 9 years driving measurable growth for national and international brands across Australia, New Zealand, UAE, UK, USA, and China. Expertise spans paid media (Google/Meta/Microsoft/TikTok/programmatic/native), email marketing, SEO, analytics, and ROI optimization. Focused on AI-driven marketing—building AI agents and automated workflows (n8n, Claude, Hermes) and applying Generative Engine Optimization (GEO) to improve visibility across traditional and AI-powered search/answer engines.

ABHISHEK KUMAR

Digital Marketer, PPC Manager, SEO Expert, +3

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Digital Marketing Team Leader with 9 years driving measurable growth for national and international brands across Australia, New Zealand, UAE, UK, USA, and China. Expertise spans paid media (Google/Meta/Microsoft/TikTok/programmatic/native), email marketing, SEO, analytics, and ROI optimization. Focused on AI-driven marketing—building AI agents and automated workflows (n8n, Claude, Hermes) and applying Generative Engine Optimization (GEO) to improve visibility across traditional and AI-powered search/answer engines.…Digital Marketing Team Leader with 9 years driving measurable growth for national and international brands across Australia, New Zealand, UAE, UK, USA, and China. Expertise spans paid media (Google/Meta/Microsoft/TikTok/programmatic/native), email marketing, SEO, analytics, and ROI optimization. Focused on AI-driven marketing—building AI agents and automated workflows (n8n, Claude, Hermes) and applying Generative Engine Optimization (GEO) to improve visibility across traditional and AI-powered search/answer engines.

Available to hire

Digital Marketing Team Leader with 9 years driving measurable growth for national and international brands across Australia, New Zealand, UAE, UK, USA, and China. Expertise spans paid media (Google/Meta/Microsoft/TikTok/programmatic/native), email marketing, SEO, analytics, and ROI optimization.

Focused on AI-driven marketing—building AI agents and automated workflows (n8n, Claude, Hermes) and applying Generative Engine Optimization (GEO) to improve visibility across traditional and AI-powered search/answer engines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Team Leader at Interserve Solutions Pvt. Ltd.

July 1, 2024 - Present

Led the digital marketing team managing international campaigns across Google PPC, Meta Ads, Microsoft Ads, TikTok Ads, and programmatic advertising. Owned B2B and B2C strategies for Australia, New Zealand, UAE, UK, USA, and China, focusing on lead generation and brand growth. Built AI agents and automated workflows (Claude, Hermes, n8n) to streamline campaign reporting, lead qualification, and content operations. Started early Generative Engine Optimization (GEO) initiatives to improve visibility in AI search and answer engines alongside traditional SEO. Conducted in-depth performance analysis for bid strategy, audience segmentation, and creative testing to improve ROI. Managed an AUD $250K budget and delivered stakeholder reporting using Google Analytics and Google Search Console.

Digital Marketing Team Leader at JCBL Group

September 1, 2020 - June 30, 2024

Led digital marketing strategy and execution across SEO, paid advertising (PPC), email marketing, and website analytics. Managed multi-channel campaigns across search, social media, display advertising, and email automation to maximize ROI. Implemented data-driven tracking and performance analysis using Google Analytics, Google Tag Manager, Adobe Analytics, and Adobe Launch. Optimized budget allocation, bidding strategy, and conversion funnels to enhance campaign efficiency and drive revenue growth. Ran email marketing initiatives including custom HTML/CSS templates and automated workflows for customer retention. Managed client communications and mentored a digital marketing team.

Digital Marketing Specialist at Max Mobility Pvt. Ltd.

May 1, 2020 - July 31, 2020

Developed and executed data-driven digital marketing strategies for B2B and B2C clients. Managed SEO (on-page, technical, off-page) and paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, native ads, and email marketing. Ensured client alignment to business goals and optimized campaigns for reach, engagement, and conversions based on performance monitoring.

Senior Digital Marketing Executive at Arya Media Pvt. Ltd.

December 1, 2017 - May 31, 2020

Executed and optimized SEO and paid media (Google Ads, Facebook Ads, display) to drive qualified traffic and lead generation for B2B and B2C clients. Managed email marketing campaigns and automation workflows for lead nurturing and retention. Tracked and reported performance using Google Analytics and Google Search Console, translating findings into actionable optimizations. Coordinated with cross-functional teams to align digital campaigns with brand and business objectives.

SEO Executive at E-Celtic Consulting Services Pvt. Ltd.

February 1, 2016 - December 31, 2017

Managed on-page, technical, and off-page SEO for multiple websites to improve rankings and organic traffic. Handled paid media across Google Ads and multiple social platforms including Facebook, Instagram, LinkedIn, and native ads for lead generation and conversions. Executed email marketing and WhatsApp marketing (API integration) to improve customer engagement and retention. Developed digital strategy across PPC, retargeting, display, content, and video marketing. Conducted competitor and keyword research using Ahrefs and SEMrush and optimized budgets based on performance data.