Versatile Creative & Operational Leader | Driving Innovation Across Design, Content, Strategy & People, With 20+ years of versatile experience across creative, design, operations, content and leadership functions. I’ve led cross-functional teams, built scalable creative systems, and solved challenges in UI/UX, SaaS, brand strategy, online Advt. and stakeholder engagement for APAC, EU and US markets. As a problem-solver at heart, I’ve successfully improved operational efficiencies, process automation, and led initiatives that elevated team productivity by 25%. Managing a 40+ member team over the past decade, I’ve fostered a culture of ownership, collaboration, innovation, and helped organisations bridge the gap between strategic vision and practical execution.

Abhijeet Gupta

Versatile Creative & Operational Leader | Driving Innovation Across Design, Content, Strategy & People, With 20+ years of versatile experience across creative, design, operations, content and leadership functions. I’ve led cross-functional teams, built scalable creative systems, and solved challenges in UI/UX, SaaS, brand strategy, online Advt. and stakeholder engagement for APAC, EU and US markets. As a problem-solver at heart, I’ve successfully improved operational efficiencies, process automation, and led initiatives that elevated team productivity by 25%. Managing a 40+ member team over the past decade, I’ve fostered a culture of ownership, collaboration, innovation, and helped organisations bridge the gap between strategic vision and practical execution.

Available to hire

Versatile Creative & Operational Leader | Driving Innovation Across Design, Content, Strategy & People, With 20+ years of versatile experience across creative, design, operations, content and leadership functions.
I’ve led cross-functional teams, built scalable creative systems, and solved challenges in UI/UX, SaaS, brand strategy, online Advt. and stakeholder engagement for APAC, EU and US markets. As a problem-solver at heart, I’ve successfully improved operational efficiencies, process automation, and led initiatives that elevated team productivity by 25%.

Managing a 40+ member team over the past decade, I’ve fostered a culture of ownership, collaboration, innovation, and helped organisations bridge the gap between strategic vision and practical execution.

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Language

English
Advanced
Hindi
Fluent

Work Experience

Head of Creative Services at VDX.tv
April 3, 2017 - April 8, 2025
I led end-to-end creative development across industries such as Auto, Pharma, Consumer Goods, Retail, Travel, and Entertainment, delivering 500+ digital assets annually including videos, dynamic banners, and OTT creatives. My role spanned global markets (APAC, Europe, US) where I drove multi-region creative operations, data-backed storytelling, and cross-channel campaigns that boosted CTR by 23%. I spearheaded product design initiatives including the internal ‘Workflow’ system and proprietary tools like ‘VDX Studio’ and ‘VDX Turbo’, while also directing art across digital, print, and retail touchpoints for cohesive brand impact. By translating consumer insights and performance metrics into compelling visual narratives for B2B and D2C clients, I streamlined creative processes, improved turnaround by 25%, and managed a 40+ member team across regions. Collaborating with stakeholders and optimisation teams, I ensured measurable results through high-impact campaigns and provided performance reports to country heads to guide strategy.
Creative Director at Exponential Inc
July 14, 2008 - March 31, 2017
Directed digital ad campaigns and collaborated with cross-functional teams for quality delivery of the Ad unit. || Built foundational design systems, prototyping flows, internal processes and brand assets management. || Specialized in UI/UX design for digital ads, building brand templates, and dynamic design systems. || Designed and executed a comprehensive hiring structure including interview formats, test assignments, panel coordination, and post-hiring integration plans. || Mentored creative teams, introduced brand standards, and contributed to cross-vertical creative strategies. || Partnered with engineering on internal product development, contributing to UI/UX design and QA. || Led cross-functional product design collaborations, integrating user experience metrics.
Sr. Graphic & Web Designer at Times Internet Limited
May 16, 2005 - June 30, 2008
Delivered multimedia content across platforms; led initiatives in Marketing Banner, Web UI Projects, Print Media, Sound and video editing, Emailers, Packaging design, Digital Collateral, Animation, etc. for internal and external clients.

Education

MBA at IMT Ghaziabad
July 1, 2008 - April 9, 2012
Completed Dual MBA in IT and Marketing Stream
Bachelor in Commerce at University of Delhi
July 12, 1999 - March 10, 2003
Completed B.COM
Multimedia Specialist & Web Engineering at ARENA MULTIMEDIA
July 5, 1999 - March 19, 2002
Completed Web, Graphic, Animation, 2D, 3D, Motion Graphic, SEO

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Computers & Electronics, Gaming