Abhishek Rao (Shakey)
Hi, I’m Abhishek K Rao, known as Shakey—a versatile creative and content leader who loves turning bold ideas into real, working programs.
About
Hi, I’m Abhishek K Rao, known as Shakey—a versatile creative and content leader who loves turning bold ideas into real, working programs. I thrive on building teams, aligning editorial with commercial goals, and turning complex briefs into creative, scalable solutions.
I partner with brands, startups and creatives to craft compelling stories, launch innovative IPs and grow multi-platform audiences. Curious, collaborative and practical, I’m always looking for the next problem to solve and the next cross-functional win to celebrate.
- 26 years' experience
- Joined February 2026
Languages
- EnglishFluent
- HindiFluent
Industry experience
- Media & Entertainment
- Professional Services
Work experience· 6 roles
Part-time role working on cricket programmes with young athletes aged 6-14, helping them find & grow their love for the game.
A creative consultancy bringing ideas to life via writing, development & creative direction; working with brands, startups & creatives. Publishes two newsletters, The Colour Bar and Coffee & Conversations, exploring edges of content, creativity, brands & AI.
Member of the Asia Leadership Team with remit to inspire creativity & drive revenue growth. Regional oversight on Creative Services, Content, Marketing, Digital, Production & Analytics. Led brands MTV, Comedy Central & Paramount across SEA, GCR, JP; built the Digital Studio, developed IPs & initiatives around talent, influencers & the zeitgeist. Collaborated with global networks; partnered with studios, clients, platforms, music labels, govt agencies, freelancers.
Certifications and awards
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