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Hi, I’m Abhishek K Rao, known as Shakey—a versatile creative and content leader who loves turning bold ideas into real, working programs. I thrive on building teams, aligning editorial with commercial goals, and turning complex briefs into creative, scalable solutions. I partner with brands, startups and creatives to craft compelling stories, launch innovative IPs and grow multi-platform audiences. Curious, collaborative and practical, I’m always looking for the next problem to solve and the next cross-functional win to celebrate.…Hi, I’m Abhishek K Rao, known as Shakey—a versatile creative and content leader who loves turning bold ideas into real, working programs. I thrive on building teams, aligning editorial with commercial goals, and turning complex briefs into creative, scalable solutions. I partner with brands, startups and creatives to craft compelling stories, launch innovative IPs and grow multi-platform audiences. Curious, collaborative and practical, I’m always looking for the next problem to solve and the next cross-functional win to celebrate.

Abhishek Rao (Shakey)

Creative Producer, Writer, Creative Director, +1

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Hi, I’m Abhishek K Rao, known as Shakey—a versatile creative and content leader who loves turning bold ideas into real, working programs. I thrive on building teams, aligning editorial with commercial goals, and turning complex briefs into creative, scalable solutions. I partner with brands, startups and creatives to craft compelling stories, launch innovative IPs and grow multi-platform audiences. Curious, collaborative and practical, I’m always looking for the next problem to solve and the next cross-functional win to celebrate.…Hi, I’m Abhishek K Rao, known as Shakey—a versatile creative and content leader who loves turning bold ideas into real, working programs. I thrive on building teams, aligning editorial with commercial goals, and turning complex briefs into creative, scalable solutions. I partner with brands, startups and creatives to craft compelling stories, launch innovative IPs and grow multi-platform audiences. Curious, collaborative and practical, I’m always looking for the next problem to solve and the next cross-functional win to celebrate.

Available to hire

Hi, I’m Abhishek K Rao, known as Shakey—a versatile creative and content leader who loves turning bold ideas into real, working programs. I thrive on building teams, aligning editorial with commercial goals, and turning complex briefs into creative, scalable solutions.

I partner with brands, startups and creatives to craft compelling stories, launch innovative IPs and grow multi-platform audiences. Curious, collaborative and practical, I’m always looking for the next problem to solve and the next cross-functional win to celebrate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Founder, Chief of Stuff at 42BLUE / WRITER SG

July 1, 2022 - Present

A creative consultancy bringing ideas to life via writing, development & creative direction; working with brands, startups & creatives. Publishes two newsletters, The Colour Bar and Coffee & Conversations, exploring edges of content, creativity, brands & AI.

Coach at 3Cricket Academy

August 1, 2024 - Present

Part-time role working on cricket programmes with young athletes aged 6-14, helping them find & grow their love for the game.

VP, Head of Entertainment Brands + Creative Director at Paramount Asia

September 1, 2017 - March 1, 2022

Member of the Asia Leadership Team with remit to inspire creativity & drive revenue growth. Regional oversight on Creative Services, Content, Marketing, Digital, Production & Analytics. Led brands MTV, Comedy Central & Paramount across SEA, GCR, JP; built the Digital Studio, developed IPs & initiatives around talent, influencers & the zeitgeist. Collaborated with global networks; partnered with studios, clients, platforms, music labels, govt agencies, freelancers.

Director, Content & Communications & CD at FOX SPORTS ASIA

January 1, 2014 - August 1, 2017

Led a 45-member multidisciplinary team; drove innovation for creative and operational excellence; bridged strategy & creative execution to drive fan experience & viewership; connected Sales, Production, Digital, Marketing & Technology.

Executive Producer at ESPN STAR SPORTS & FOX SPORTS

January 1, 2005 - December 1, 2013

Led the creative team for branding, campaigns & marketing for premier sporting properties; collaborated with global talent.

Producer-Director at Various India

January 1, 2000 - November 1, 2004

End-to-end production of travel, factual, reality, long-form shows and commercials.