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Hi, I’m Abhishek Rai, a growth-focused performance marketer and digital analyst who loves turning data into revenue. I craft end-to-end growth strategies across e-commerce and BFSI, focusing on acquisition, retention, and ROI optimization for multiple brands. I enjoy translating complex data into simple, actionable plans that align with business goals and deliver measurable results. I excel at building analytics-driven campaigns, integrating attribution and in-house tooling, and collaborating with creative, tech, and client teams to scale performance across 10+ brands. My approach emphasizes experimentation, data integrity, and a friendly, collaborative mindset to drive sustained revenue growth.…Hi, I’m Abhishek Rai, a growth-focused performance marketer and digital analyst who loves turning data into revenue. I craft end-to-end growth strategies across e-commerce and BFSI, focusing on acquisition, retention, and ROI optimization for multiple brands. I enjoy translating complex data into simple, actionable plans that align with business goals and deliver measurable results. I excel at building analytics-driven campaigns, integrating attribution and in-house tooling, and collaborating with creative, tech, and client teams to scale performance across 10+ brands. My approach emphasizes experimentation, data integrity, and a friendly, collaborative mindset to drive sustained revenue growth.

Abhishek Rai

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Hi, I’m Abhishek Rai, a growth-focused performance marketer and digital analyst who loves turning data into revenue. I craft end-to-end growth strategies across e-commerce and BFSI, focusing on acquisition, retention, and ROI optimization for multiple brands. I enjoy translating complex data into simple, actionable plans that align with business goals and deliver measurable results. I excel at building analytics-driven campaigns, integrating attribution and in-house tooling, and collaborating with creative, tech, and client teams to scale performance across 10+ brands. My approach emphasizes experimentation, data integrity, and a friendly, collaborative mindset to drive sustained revenue growth.…Hi, I’m Abhishek Rai, a growth-focused performance marketer and digital analyst who loves turning data into revenue. I craft end-to-end growth strategies across e-commerce and BFSI, focusing on acquisition, retention, and ROI optimization for multiple brands. I enjoy translating complex data into simple, actionable plans that align with business goals and deliver measurable results. I excel at building analytics-driven campaigns, integrating attribution and in-house tooling, and collaborating with creative, tech, and client teams to scale performance across 10+ brands. My approach emphasizes experimentation, data integrity, and a friendly, collaborative mindset to drive sustained revenue growth.

Available to hire

Hi, I’m Abhishek Rai, a growth-focused performance marketer and digital analyst who loves turning data into revenue. I craft end-to-end growth strategies across e-commerce and BFSI, focusing on acquisition, retention, and ROI optimization for multiple brands. I enjoy translating complex data into simple, actionable plans that align with business goals and deliver measurable results.

I excel at building analytics-driven campaigns, integrating attribution and in-house tooling, and collaborating with creative, tech, and client teams to scale performance across 10+ brands. My approach emphasizes experimentation, data integrity, and a friendly, collaborative mindset to drive sustained revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Hindi

Fluent

English

Fluent

Work Experience

Growth Manager – Digital Marketing at WESOLVEFORYOU

May 1, 2024 - Present

Led acquisition and retention campaigns across 10+ brands, strengthened client relationships, and devised strategic initiatives. Fostered cross-functional collaboration, achieving over 80% growth in revenue and ad spend, with a 30% ROI improvement through streamlined attribution and analytics enhancements (AOV, new vs returning, LTV).

Associate – Digital Marketing at Digital Impression

June 1, 2023 - April 1, 2024

Managed ~ $600k quarterly media budget across Google & Meta ads; supervised P&L for brands including Manan, Kunal Rawal, Kalista, Lachi, Lachi International, and Kitabay. Achieved 71% CAC improvement, 100%+ ROI uplift, ~40% sales increase, and ~30% growth in transactions and revenue.

Business Analyst – Digital Marketing at Big Growth Digital

March 1, 2023 - May 1, 2023

Spearheaded Facebook Lead Generation and Google Demand Generation campaigns, delivering high-quality leads for projects worth $720k–$960k and $348k. Optimized campaign performance, managed client goals, and collaborated with creative teams to drive conversions.

Freelancer – Digital Marketing & Analytics at Self-Employed

January 1, 2022 - March 1, 2023

Implemented end-to-end Google Analytics 4, Data Studio, and GTM implementations for 20+ clients. Analyzed first-party data driving 100% revenue growth; proposed UI changes increasing lead volume by 40% and CVR by 20%. Executed Meta & Google Ads campaigns for US brands including Chuga, Little Greene, Total Performance, Exchange CME, and Free Country, achieving 15% MoM revenue growth while reducing CAC by 38% (Little Greene) and 23% (Total Performance) through precise targeting and scaling.