I’m a Graphic Designer and Social Media Specialist with hands-on experience in creating engaging visual content, short-form videos, and strategic content calendars. I’ve worked on managing and growing social media pages by designing scroll-stopping posts, editing Reels, and maintaining consistent branding across platforms. With skills in tools like Canva, CapCut, Premiere Pro, and Lightroom, I focus on delivering visuals that are both creative and aligned with audience behavior and trends. I understand how visuals, timing, and messaging work together to drive engagement and growth. What sets me apart is my ability to combine creativity with purpose—ensuring every piece of content not only looks good but also performs and supports the brand’s overall goals.

Abigail H. Federizo

I’m a Graphic Designer and Social Media Specialist with hands-on experience in creating engaging visual content, short-form videos, and strategic content calendars. I’ve worked on managing and growing social media pages by designing scroll-stopping posts, editing Reels, and maintaining consistent branding across platforms. With skills in tools like Canva, CapCut, Premiere Pro, and Lightroom, I focus on delivering visuals that are both creative and aligned with audience behavior and trends. I understand how visuals, timing, and messaging work together to drive engagement and growth. What sets me apart is my ability to combine creativity with purpose—ensuring every piece of content not only looks good but also performs and supports the brand’s overall goals.

Available to hire

I’m a Graphic Designer and Social Media Specialist with hands-on experience in creating engaging visual content, short-form videos, and strategic content calendars. I’ve worked on managing and growing social media pages by designing scroll-stopping posts, editing Reels, and maintaining consistent branding across platforms. With skills in tools like Canva, CapCut, Premiere Pro, and Lightroom, I focus on delivering visuals that are both creative and aligned with audience behavior and trends.

I understand how visuals, timing, and messaging work together to drive engagement and growth. What sets me apart is my ability to combine creativity with purpose—ensuring every piece of content not only looks good but also performs and supports the brand’s overall goals.

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Language

English
Advanced

Work Experience

Freelance Graphic Designer & Creative Specialist at Self-employed
October 1, 2025 - March 1, 2026
Produced and edited high-retention videos for TikTok and YouTube using CapCut and AI-driven workflows. Developed strategic content calendars for small businesses to ensure consistent audience engagement. Spearheaded page building and optimization, including professional bios and aesthetic visual branding. Designed diverse graphic materials including tarpaulins, invitations, and digital portfolios for local clients.
Virtual Assistant (Social Media & E-Commerce) at Self-employed
May 1, 2023 - June 30, 2024
Supported e-commerce operations through order tracking, website content updates, and customer service outreach. Created engaging Reels and multimedia content to drive sales and product interest. Maintained organized digital filing system and managed administrative scheduling for business owners. Managed end-to-end social media operations for Facebook and Instagram, focusing on audience growth and community interaction. Designed marketing collateral including logos, promotional posts, and high-quality stories using Canva and Adobe Suite. Conducted SEO tasks and keyword research using SEMrush to improve content visibility and reach. Monitored engagement analytics to pivot strategies and maximize platform performance.
Social Media Manager & Graphic Designer at Self-employed
January 1, 2024 - June 30, 2025
Content & Video CapCut, YouTube AI, TikTok Editing, Reels; Adobe Premiere Pro, Canva, Photo Enhancement; Digital Strategy; Content Calendars; Brand Identity; Audience Growth; Engagement Tech & Admin; SEMrush (SEO); Website Management; Data Entry; File Organization. Multi-skilled creative professional specializing in high-impact visual storytelling and strategic digital community building. Expert in leveraging AI-enhanced video editing to scale social media presence. Proven ability to build online pages from scratch, manage complex content calendars, and deliver custom visuals solutions for diverse clients.
Virtual Assistant (Social Media & E-Commerce) at Self-employed / Freelance
May 1, 2023 - June 1, 2024
Supported e-commerce operations through order tracking, website content updates, and customer service outreach. Created engaging Reels and multimedia content to drive sales and product interest. Maintained organized digital filing systems and administrative scheduling for business owners. Managed end-to-end social media operations for Facebook and Instagram, focusing on audience growth and community interaction. Designed marketing collateral including logos, promotional posts, and high-quality stories using Canva and Adobe Suite. Conducted SEO tasks and keyword research using SEMrush to improve content visibility and reach.
Social Media Manager & Graphic Designer at Freelance
January 1, 2024 - June 1, 2025
Produced and edited high-retention short-form videos for TikTok and YouTube using CapCut and AI-driven workflows. Developed strategic content calendars for small businesses to ensure consistent audience engagement. Spearheaded page building and optimization, including professional bios and aesthetic visual branding. Designed graphic materials including tarpaulins, invitations, and digital portfolios for local clients. Managed end-to-end social media operations for Facebook and Instagram, focusing on audience growth and community interaction. Created marketing collateral including logos, promotional posts, and high-quality stories using Canva and Adobe Suite. Conducted SEO tasks and keyword research using SEMrush to improve visibility.

Education

Bachelor of Technical Vocational Teacher Education Specialization in Agri-Crop Production at University of Southeastern Philippines
September 1, 2020 - June 1, 2025
Bachelor of Technical-Vocational Teacher Education, Specialization in Agri-Crop Production at University of Southeastern Philippines
September 1, 2020 - June 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet
    paper UGC-Style Content Creation Project

    This project focuses on creating authentic, relatable, and high-converting UGC-style visuals tailored for social media platforms. I combined graphic design with short-form video editing to produce content that feels natural, engaging, and audience-driven.

    What I did:

    Designed UGC-inspired graphics and edited short-form videos (Reels/TikTok-style)
    Focused on relatable, trend-based, and user-centered content
    Aligned visuals with brand voice while keeping a natural, organic feel

    Tools Used:
    Canva, CapCut

    Result:
    Content that feels more personal and authentic—helping increase engagement, trust, and connection with the audience.

    paper All-in-One Social Media Creative Project

    This project showcases my ability to handle end-to-end content creation, combining design, planning, and optimization.

    What I did:

    Designed graphics and edited short-form videos
    Created content calendars for structured posting
    Applied basic SEO and optimization strategies

    Tools Used:
    Canva, CapCut, Premiere Pro, Lightroom, SEMrush

    Result:
    A complete content system that is visually appealing, strategic, and performance-focused.

    paper Page Optimization & Branding Project

    In this project, I enhanced the overall look and feel of a social media page by improving its branding and visual identity.

    What I did:

    Redesigned profile and feed aesthetics
    Ensured consistent color palette and typography
    Organized visuals for a clean and professional layout

    Result:
    A more polished and cohesive brand presence that creates a strong first impression.

    paper Social Media Growth Design Project

    This project highlights my ability to create engagement-driven visuals tailored for social media growth. Each design was optimized for visibility and interaction across platforms.

    What I did:

    Created scroll-stopping graphics and short-form content
    Applied trend-based design strategies
    Optimized visuals for engagement (likes, shares, reach)

    Result:
    Improved engagement and stronger audience interaction through targeted visual content.

    paper Content Calendar & Visual Planning Project

    This project focuses on creating a strategic and visually consistent content calendar for social media platforms.
    I designed branded graphics aligned with scheduled content to ensure consistency, relevance, and audience engagement.

    What I did:

    Planned weekly/monthly content flow
    Designed cohesive social media visuals
    Aligned posts with brand goals and trends

    Result:
    A well-organized feed that maintains consistency and improves audience retention.

    paper Food & Lifestyle Social Media Graphics Project
    1. Promo (Sales-Driven)
      I create eye-catching promotional graphics designed to boost engagement and drive results. From social media posts to ad creatives, my designs focus on strong visuals, clear messaging, and brand consistency. Each design is crafted to capture attention quickly and encourage clicks, inquiries, or sales—perfect for businesses looking to stand out online.

    2. Emotional / Storytelling
      My designs go beyond visuals—they tell a story. I create content that connects with the audience on a deeper level by using thoughtful layouts, colors, and imagery that evoke emotion. Whether it’s a brand story, lifestyle content, or relatable posts, I focus on making designs that people feel, remember, and engage with.

    3. Product-Focused
      I design clean, professional product visuals that highlight the value and details of your offerings. From food and lifestyle products to digital services, I ensure each design showcases the product in a way that’s appealing, clear, and trustworthy. My goal is to make your product the hero while maintaining a strong and consistent brand look.