ABIGAIL KYRA ZHANG
I'm an enthusiastic BBA student passionate about creative strategy and brand storytelling. My journey began with luxury brands, where I dived deep into translating brand identity into compelling narratives.
About
I’m an enthusiastic BBA student passionate about creative strategy and brand storytelling. My journey began with luxury brands, where I dived deep into translating brand identity into compelling narratives. I thrive on engaging audiences across digital platforms and continuously seek to blend creativity with strategic analysis.
- 1 year's experience
- Joined March 2026
Skills· 3
Languages
- EnglishFluent
- IndonesianFluent
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
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Work experience
Delivered consultative luxury brand experiences for high-end brands like Gucci and Versace, translating brand identity into compelling customer storytelling. Achieved #2 ranking in sales during the Versace Christmas campaign through narrative-led selling.
Supported data-driven social media campaigns and content creation, contributing to a 200%+ increase in engagement across digital platforms. Conducted market research to identify underserved audience segments and contributed to a growth strategy projecting 48%+ customer acquisition. Assisted in copywriting and content development to strengthen brand messaging.
Education
Certifications and awards
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