I'm an enthusiastic BBA student passionate about creative strategy and brand storytelling. My journey began with luxury brands, where I dived deep into translating brand identity into compelling narratives. I thrive on engaging audiences across digital platforms and continuously seek to blend creativity with strategic analysis.

ABIGAIL KYRA ZHANG

I'm an enthusiastic BBA student passionate about creative strategy and brand storytelling. My journey began with luxury brands, where I dived deep into translating brand identity into compelling narratives. I thrive on engaging audiences across digital platforms and continuously seek to blend creativity with strategic analysis.

Available to hire

I’m an enthusiastic BBA student passionate about creative strategy and brand storytelling. My journey began with luxury brands, where I dived deep into translating brand identity into compelling narratives. I thrive on engaging audiences across digital platforms and continuously seek to blend creativity with strategic analysis.

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Experience Level

Intermediate

Language

English
Fluent
Indonesian
Fluent

Work Experience

Luxury Sales Consultant at One Step Marketing & Promotions
November 1, 2025 - Present
Delivered consultative luxury brand experiences for high-end brands like Gucci and Versace, translating brand identity into compelling customer storytelling. Achieved #2 ranking in sales during the Versace Christmas campaign through narrative-led selling.
Marketing & Business Development Intern at AlphaVI
February 1, 2024 - June 1, 2024
Supported data-driven social media campaigns and content creation, contributing to a 200%+ increase in engagement across digital platforms. Conducted market research to identify underserved audience segments and contributed to a growth strategy projecting 48%+ customer acquisition. Assisted in copywriting and content development to strengthen brand messaging.

Education

BBA at SP Jain School of Global Management
September 1, 2023 - April 23, 2027

Qualifications

85% Merit Scholarship
September 1, 2023 - April 23, 2027
Professional Makeup Artist
June 22, 2025 - June 22, 2027

Industry Experience

Media & Entertainment, Retail, Consumer Goods