I’m Ahmed Ismail, a senior UX/UI Product Designer specialising in SaaS, FinTech B2B & B2C, AI Web & Mobile Apps. Figma expert dedicated to transforming user needs into intuitive, beautiful, and impactful digital products. I utilise a deep understanding of user-centred design processes—from research and validation to prototyping and testing—to craft experiences that are both functional and inspiring.
My unique strength lies in my ability to bridge the gap between design and engineering. With advanced proficiency in front-end technologies (HTML, CSS, SASS, JavaScript), I don’t just design for users; I design for seamless implementation. This ensures design integrity is maintained, accelerates development cycles, and fosters highly collaborative partnerships with development teams to solve complex problems efficiently.
I am driven by a passion for organization, pixel-perfect detail, and evidence-based design, using tools like user testing and A/B validation to inform every decision. I thrive in quiet, collaborative environments where the goal is to build exceptional products that users love.
Core Expertise:
- Product & UX Strategy: User Research, Personas, Journey Mapping, User Stories, Heuristic Evaluation
- End-to-End UI/UX Design: Wireframing, Interactive Prototyping (InVision, Principle), Design Systems, Style Guides
- Visual Craftsmanship: UI Design, Iconography, Responsive Design, Brand Integration
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