I'm Ahmed Ismail, a senior UX/UI Product Designer specialising in SaaS, FinTech B2B & B2C, AI Web & Mobile Apps. Figma expert dedicated to transforming user needs into intuitive, beautiful, and impactful digital products. I utilise a deep understanding of user-centred design processes—from research and validation to prototyping and testing—to craft experiences that are both functional and inspiring. My unique strength lies in my ability to bridge the gap between design and engineering. With advanced proficiency in front-end technologies (HTML, CSS, SASS, JavaScript), I don't just design for users; I design for seamless implementation. This ensures design integrity is maintained, accelerates development cycles, and fosters highly collaborative partnerships with development teams to solve complex problems efficiently. I am driven by a passion for organization, pixel-perfect detail, and evidence-based design, using tools like user testing and A/B validation to inform every decision. I thrive in quiet, collaborative environments where the goal is to build exceptional products that users love. Core Expertise: - Product & UX Strategy: User Research, Personas, Journey Mapping, User Stories, Heuristic Evaluation - End-to-End UI/UX Design: Wireframing, Interactive Prototyping (InVision, Principle), Design Systems, Style Guides - Visual Craftsmanship: UI Design, Iconography, Responsive Design, Brand Integration

Ahmed Ismail

I'm Ahmed Ismail, a senior UX/UI Product Designer specialising in SaaS, FinTech B2B & B2C, AI Web & Mobile Apps. Figma expert dedicated to transforming user needs into intuitive, beautiful, and impactful digital products. I utilise a deep understanding of user-centred design processes—from research and validation to prototyping and testing—to craft experiences that are both functional and inspiring. My unique strength lies in my ability to bridge the gap between design and engineering. With advanced proficiency in front-end technologies (HTML, CSS, SASS, JavaScript), I don't just design for users; I design for seamless implementation. This ensures design integrity is maintained, accelerates development cycles, and fosters highly collaborative partnerships with development teams to solve complex problems efficiently. I am driven by a passion for organization, pixel-perfect detail, and evidence-based design, using tools like user testing and A/B validation to inform every decision. I thrive in quiet, collaborative environments where the goal is to build exceptional products that users love. Core Expertise: - Product & UX Strategy: User Research, Personas, Journey Mapping, User Stories, Heuristic Evaluation - End-to-End UI/UX Design: Wireframing, Interactive Prototyping (InVision, Principle), Design Systems, Style Guides - Visual Craftsmanship: UI Design, Iconography, Responsive Design, Brand Integration

Available to hire

I’m Ahmed Ismail, a senior UX/UI Product Designer specialising in SaaS, FinTech B2B & B2C, AI Web & Mobile Apps. Figma expert dedicated to transforming user needs into intuitive, beautiful, and impactful digital products. I utilise a deep understanding of user-centred design processes—from research and validation to prototyping and testing—to craft experiences that are both functional and inspiring.

My unique strength lies in my ability to bridge the gap between design and engineering. With advanced proficiency in front-end technologies (HTML, CSS, SASS, JavaScript), I don’t just design for users; I design for seamless implementation. This ensures design integrity is maintained, accelerates development cycles, and fosters highly collaborative partnerships with development teams to solve complex problems efficiently.

I am driven by a passion for organization, pixel-perfect detail, and evidence-based design, using tools like user testing and A/B validation to inform every decision. I thrive in quiet, collaborative environments where the goal is to build exceptional products that users love.

Core Expertise:

  • Product & UX Strategy: User Research, Personas, Journey Mapping, User Stories, Heuristic Evaluation
  • End-to-End UI/UX Design: Wireframing, Interactive Prototyping (InVision, Principle), Design Systems, Style Guides
  • Visual Craftsmanship: UI Design, Iconography, Responsive Design, Brand Integration
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Language

English
Fluent
Arabic
Fluent

Work Experience

Lead Product Designer at Prospera
January 1, 2025 - November 12, 2025
Led end-to-end deal-flow design for the company’s product; collaborated with cross-functional teams to optimize user flows and implement a design system, elevating UX and satisfaction. Delivered enterprise and BPO solutions through Prospera’s IT arm, unifying design and product goals across global projects.
Lead Product Designer at Oyoun Media
January 1, 2025 - January 1, 2025
Led product design for Oyoun Media, an extended SaaS platform. Collaborated with cross-functional teams (stakeholders, engineering, content, QA) to ensure design consistency and accessibility across Oyoun's releases. Reimagined user journeys to improve engagement and efficiency.
Lead Product Designer at Oyoun Academy
January 1, 2025 - January 1, 2025
Led product design for Oyoun Academy, an ed-tech SaaS; designed new features and dashboards aligned with business goals, focusing on accessibility (WCAG 2.1) and responsive standards. Redesigned user journeys using data-informed insights to boost engagement and efficiency.
Design Consultant at Learn Khan a
May 1, 2025 - May 1, 2025
Collaborated with cross-functional teams in Dubai, UAE as a design consultant/contractor. Implemented design guidance and accessibility standards, contributing to improved usability and brand consistency across initiatives.

Education

Bachelor's Degree in Software Engineering at Al-Azhar University
January 11, 2030 - December 1, 2017

Qualifications

Agile Meets Design Thinking
June 1, 2023 - November 12, 2025

Industry Experience

Software & Internet, Media & Entertainment, Education, Professional Services