Available to hire
Art & Creative Director with 12+ years leading integrated campaigns, brand identities, and end-to-end visual production—from concept to final delivery. I translate strategy into distinctive creative across social, digital, photo, video, and physical touchpoints.
I’m hands-on in directing multidisciplinary teams, managing shoots and post-production, and using AI-assisted creative development to accelerate ideation while keeping quality high. I’ve led brand and campaign work across MENA and international markets, building cohesive creative systems that meet both strategic goals and production timelines.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Fluent
French
Beginner
Work Experience
Art Director at Advalue Solutions
December 1, 2025 - PresentLead creative direction for digital marketing campaigns and social media initiatives. Directed photo and video shoots and supervised post-production to ensure cross-platform consistency.
Art Director at CTRL+
June 1, 2025 - December 1, 2025Directed brand identities from concept to final delivery. Guided multidisciplinary teams and managed client relationships to ensure cohesive and strategically aligned outcomes.
Senior Motion/Graphic Designer at Kazyon Market
June 1, 2023 - June 1, 2025Created motion graphics and campaign visuals. Developed storyboards and collaborated with marketing teams on integrated campaigns.
Co-Founder / Art Director at M.A.Y Business Solutions
October 1, 2020 - January 1, 2022Led brand identity development and managed full project lifecycles, including production and client coordination.
Founder & Creative Director at Samra Studio
January 1, 2015 - PresentLead creative direction across 200+ brand and campaign projects in F&B, wellness, hospitality, and lifestyle. Develop concepts and visual worlds from strategy through identity, packaging, campaign, and launch assets across MENA and international markets. Directed EMMA, a 360° feminine hygiene brand for the German market (naming, identity, packaging, and launch campaign) grounded in primary market research. Manage end-to-end client relationships and production from strategy through final delivery for emerging and established brands.
Independent Brand Consultant at Self-employed
January 1, 2015 - PresentDelivered 200+ branding projects including logos, packaging systems, brand guidelines, and campaign assets.
Education
BA (Hons) Graphic Design: Advertising & Branding at University of Hertfordshire
January 11, 2030 - March 10, 2026BA (Hons) Graphic Design: Advertising & Branding at University of Hertfordshire
January 11, 2030 - March 10, 2026BA (Hons) Graphic Design: Advertising & Branding at University of Hertfordshire
January 11, 2030 - August 26, 2026Qualifications
Industry Experience
Media & Entertainment, Telecommunications, Consumer Goods, Financial Services, Travel & Hospitality, Professional Services, Retail
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