I'm ABIRAL DHAKAL, a Senior Social Media Manager based in Phoenix, AZ. I build aspirational brand presences from the ground up through editorial content direction, luxury storytelling, and authentic community engagement. I grew Bat(M)mobile and @them5comp to 780K combined followers and 1B+ organic views by crafting premium automotive content focused on BMW and luxury brands, developing a distinctive visual aesthetic that resonates with luxury-minded audiences. Beyond Bat(M)mobile, I founded Descendants, a clothing brand that built a passionate community around intentional design and meaningful causes. I hold an MBA in Business Analytics, ensuring every creative decision is backed by measurable performance data. I excel in brand voice, content strategy, trend adaptation, cross-functional collaboration, and data-driven optimization, with a track record of driving engagement, growth, and meaningful connections with audiences.

ABIRAL DHAKAL

I'm ABIRAL DHAKAL, a Senior Social Media Manager based in Phoenix, AZ. I build aspirational brand presences from the ground up through editorial content direction, luxury storytelling, and authentic community engagement. I grew Bat(M)mobile and @them5comp to 780K combined followers and 1B+ organic views by crafting premium automotive content focused on BMW and luxury brands, developing a distinctive visual aesthetic that resonates with luxury-minded audiences. Beyond Bat(M)mobile, I founded Descendants, a clothing brand that built a passionate community around intentional design and meaningful causes. I hold an MBA in Business Analytics, ensuring every creative decision is backed by measurable performance data. I excel in brand voice, content strategy, trend adaptation, cross-functional collaboration, and data-driven optimization, with a track record of driving engagement, growth, and meaningful connections with audiences.

Available to hire

I’m ABIRAL DHAKAL, a Senior Social Media Manager based in Phoenix, AZ. I build aspirational brand presences from the ground up through editorial content direction, luxury storytelling, and authentic community engagement. I grew Bat(M)mobile and @them5comp to 780K combined followers and 1B+ organic views by crafting premium automotive content focused on BMW and luxury brands, developing a distinctive visual aesthetic that resonates with luxury-minded audiences.

Beyond Bat(M)mobile, I founded Descendants, a clothing brand that built a passionate community around intentional design and meaningful causes. I hold an MBA in Business Analytics, ensuring every creative decision is backed by measurable performance data. I excel in brand voice, content strategy, trend adaptation, cross-functional collaboration, and data-driven optimization, with a track record of driving engagement, growth, and meaningful connections with audiences.

See more

Experience Level

Work Experience

Founder and Content Creator at Bat(M)mobile Media
January 1, 2024 - Present
Founded Bat(M)mobile Media and built @batmmobile and @them5comp to 780K combined followers and 1B+ organic views, creating premium automotive content centered around BMW and luxury vehicles. Developed a refined visual content style and aspirational brand voice that resonates with luxury-minded automotive audiences across Instagram, TikTok, Threads, YouTube and Facebook. Implemented AI-driven content workflows to accelerate ideation, production and distribution across five platforms; built performance dashboards to track engagement, reach, sentiment and brand health signals. Achieved 14% average engagement on Instagram Reels (9x benchmark), drove 85% of TikTok traffic from the For You Page, and generated 102M Instagram views in 30 days. Published hundreds of videos over 1M views and 53.4M-view carousel; led cross-functional collaboration and a disciplined publishing cadence.
Co-Owner & Content Strategist at McBeep
January 1, 2023 - January 1, 2025
Co-owned and scaled McBeep, a YouTube channel, to 460K subscribers through organic short-form video strategy and algorithm optimization. Led content direction, publishing cadence and performance tracking, building a compounding organic discovery engine.
Co-Founder and Community Growth Lead at Aria Token
January 1, 2020 - January 1, 2022
Co-founded Aria Token, a DeFi protocol, and scaled Discord community from zero to 5,000 active members organically within 2 months.

Education

Master of Business Administration, Business Analytics at Grand Canyon University
January 1, 2025 - January 1, 2026
Bachelor of Science, Economics and Finance at Grand Canyon University
January 1, 2023 - January 1, 2024

Qualifications

HubSpot Content Marketing Certification
January 11, 2030 - May 26, 2026
Google Analytics 4 Certification
January 11, 2030 - May 26, 2026
Meta Social Media Marketing Professional Certificate
January 11, 2030 - May 26, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services