I co-founded RentPlay.ca and built a fintech platform from 0 to 137 users, forging partnerships with 22 local businesses and conducting 150+ customer discovery interviews. I designed the product strategy, GTM plan, and onboarding experience, and I created a scalable sales structure alongside the early marketing approach to drive growth and brand awareness. As a data-driven engineering and GTM leader, I've built end-to-end data platforms, integrated GTM systems, and delivered actionable insights across Sales, Marketing, Product, and Success teams. I thrive in fast-paced, async, remote cultures and enjoy turning complex data into clear, impact-oriented decisions. I'm now expanding from data engineering into broader product and growth leadership while maintaining a strong bias for experimentation and customer-centric outcomes.

Aby Joseph Jerin

I co-founded RentPlay.ca and built a fintech platform from 0 to 137 users, forging partnerships with 22 local businesses and conducting 150+ customer discovery interviews. I designed the product strategy, GTM plan, and onboarding experience, and I created a scalable sales structure alongside the early marketing approach to drive growth and brand awareness. As a data-driven engineering and GTM leader, I've built end-to-end data platforms, integrated GTM systems, and delivered actionable insights across Sales, Marketing, Product, and Success teams. I thrive in fast-paced, async, remote cultures and enjoy turning complex data into clear, impact-oriented decisions. I'm now expanding from data engineering into broader product and growth leadership while maintaining a strong bias for experimentation and customer-centric outcomes.

Available to hire

I co-founded RentPlay.ca and built a fintech platform from 0 to 137 users, forging partnerships with 22 local businesses and conducting 150+ customer discovery interviews. I designed the product strategy, GTM plan, and onboarding experience, and I created a scalable sales structure alongside the early marketing approach to drive growth and brand awareness.

As a data-driven engineering and GTM leader, I’ve built end-to-end data platforms, integrated GTM systems, and delivered actionable insights across Sales, Marketing, Product, and Success teams. I thrive in fast-paced, async, remote cultures and enjoy turning complex data into clear, impact-oriented decisions. I’m now expanding from data engineering into broader product and growth leadership while maintaining a strong bias for experimentation and customer-centric outcomes.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

Language

English
Fluent

Work Experience

Co-Founder at RentPlay.ca
July 1, 2025 - July 1, 2025
Led end-to-end product strategy, customer discovery, GTM planning, and onboarding for a fintech platform; grew user base and partnerships; built analytics-driven lifecycle campaigns and content to support growth.
Senior Data Engineer at Jobber
November 1, 2024 - November 1, 2024
First analytics engineer on the GTM team; integrated Salesforce, Google Ads, GA4, and CRM data into unified models; built self-serve dashboards; automated pipelines and data migrations.
Principal Data Engineer (Staff) at ThoughtSpot
May 1, 2024 - May 1, 2024
Led the data engineering team; built data stack with Airbyte, dbt, Snowflake, FiveTran, and Looker; delivered analytics layer for multiple stakeholders; established cross-functional data models and governance.
Senior Data Engineer at Accenture
August 1, 2018 - August 1, 2018
Led an 8-person data engineering team responsible for data analytics and ETL development for 5 clients; designed solutions, workflows, and logic; mentored junior analysts; set up ETL processes.
Senior Analytics Engineer (GTM Systems Lead) at Jobber
November 1, 2024 - November 1, 2024
First analytics engineer on the GTM team; integrated Salesforce, Google Ads, GA4, and CRM data into unified models. Built Python pipelines and dbt scripts; used Airflow, Redshift, Tableau, Fivetran, AWS Glue, S3, and other data tools. Implemented AWS deployments and CI using GitHub and GitHub Actions. Delivered self-serve dashboards and core attribution models for marketing and growth stakeholders. Led cross-functional initiatives to scale campaign experiments and illuminate the lead funnel insights.
Senior Data Engineer at Accenture
October 1, 2019 - October 1, 2019
Led the Data Engineering team of 8 responsible for Data Analytics and ETL development for 5 clients. Designed data solutions, workflows, and logic using Alteryx; mentored nine junior analysts. Supported visualization via QlikView; documented the processes for effective knowledge transfer.

Education

Bachelor of Electronics and Telecommunications Engineering at University of Pune, India
August 1, 2011 - July 1, 2015
Bachelor of Electronics and Telecommunications Engineering at University of Pune, India
August 1, 2011 - July 1, 2015

Qualifications

Bachelor of Electronics and Telecommunications Engineering
August 1, 2011 - July 1, 2015

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education, Financial Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more

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