Available to hire
I am Amanda Chapman-Bruce, a Visual Media and Arts professional with extensive experience in graphic design, product development and education. I enjoy mentoring students and teams, turning ideas into compelling visuals and market-ready products, and bringing energy, curiosity and dependable delivery to every project.
Over the years I have led design studios across fashion, homeware and branding, driving trends, color direction and design systems while building strong industry connections. I’m passionate about creative collaboration, problem-solving and helping others grow their skills, with a track record of delivering ambitious outcomes on time and under pressure.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Visual Media and Arts Associate Lecturer at Boston College
February 1, 2023 - PresentDelivering graphic design qualifications and related skills to Level 3 & 4 students; plan and implement schemes of work; motivate and inspire students, fostering creativity and strengthening verbal/visual communication; manage workloads, time management, prioritization and stress management; encourage collaboration across disciplines; participate in professional development; conduct historical research related to art/design; assist and coach idea generation and development; provide robust feedback for self-reflection and progression; ongoing training for safeguarding and teaching method improvements.
Senior Product Developer at Zenexus UK
December 1, 2022 - September 12, 2025Collaborated with Homebase, B&Q and Wayfair to produce homeware ranges from furniture to mirrors, bath accessories and bedding. Led NPD across furniture, storage, bedding, rugs and bath; researched and presented trends; directed print, pattern and material direction; liaised with buying to ensure cohesive home imagery; travelled UK/EU; negotiated critical path; created trend direction, pattern and product design for home/ garden/ decorating/ seasonal categories.
Product Developer and Graphic Designer/Artworker at Work In Progress
March 1, 2021 - September 12, 2025Photographed, edited and retouched clothing/footwear for brochures, catalogues and e-commerce; researched trends in menswear workwear; attended product development meetings/sign-offs; created mockups of product and packaging; updated catalogues; created branding and packaging; designed FSDU, POS and display banners; produced graphics and branding for clothing/footwear; negotiated critical path; liaised with factories and suppliers; ensured artwork adhered to brand guidelines.
Girlswear Senior Print Designer at Debenhams PLC
December 1, 2018 - September 12, 2025Managed a team of 3 designers; designed print, pattern and graphics for girlswear; conducted trend research and catwalk analysis; briefed freelancers/factories; liaised with in-house brand teams; drove print, pattern and colour direction; created hand-drawn and CAD patterns; sign-offs and production coordination; maintained design standards and packaging alignment.
Senior Designer Homewares Softs (Maternity Cover) at Next
December 1, 2014 - September 12, 2025Licensed bedding and nursery/home textiles; researched and presented trends; directed print, pattern and material direction; liaised with all departments to ensure cohesive home ranges; attended product development meetings; created FSDU/packaging and branding updates; ensured guidelines were applied consistently across homewares.
Head of Homewares at House of Fraser
March 1, 2012 - September 12, 2025Responsible for multiple in-house brands (Linea, Casa Couture, Linea by various designers, and other house brands); delivered newness and reacted to sales data; conducted trend research; international travel for factories; built and negotiated critical path; managed look books and press activities; developed in-house colour standards and cohesive range visuals across the division.
Acting Design Manager / Senior Designer Ladieswear Brands at Matalan
March 1, 2011 - September 12, 2025Managed a team of 3 senior designers for Be Beau, Et Vous and Soon; conducted competitive research, trend analysis and colour direction; liaised with factories; prepared design ranges and sign-offs; presented trends/ranges to leadership; implemented a unified design approach across brands and coordinated look books and press activities.
Graphic Designer/Admin Assistant (Six Sigma Lean) at Bombardier Transportation
June 1, 2007 - September 12, 2025Graphic design support within Six Sigma Lean department; created materials for process improvement initiatives; supported project communications and documentation.
Visual Media and Arts Associate Lecturer at Boston College
February 1, 2023 - PresentDelivering graphic design qualifications and related skills to Level 3 & 4 students; plan and implement schemes of work; motivate and inspire students; manage workloads, time management and stress management; encourage collaboration across disciplines; participate in professional development; keep students up to date with technologies; conduct historical research relating to art and design; coach idea generation and development; provide robust feedback for self-reflection and progression; safeguarding training as required.
Senior Product Developer at Zenexus UK
December 31, 2022 - September 12, 2025Developed homeware ranges for Homebase, B&Q and Wayfair; led NPD on furniture, storage, bedding, rugs and bath accessories; researched trends and created trend direction, prints, patterns and materials; drove print, pattern and material direction; liaised with buying departments and clients; travel within UK/EU; negotiated critical path.
Product Developer and Graphic Designer/Artworker at Work In Progress
March 31, 2021 - September 12, 2025Photographing, editing and retouching clothing/footwear for brochures and web e-commerce; trend research for mens workwear; attended product development meetings/sign-offs; created product and packaging mock-ups; updated catalogues and branding; created FSDU/ POS and display banners; design of graphics and branding for clothing/footwear; liaised with factories/suppliers, managed critical path.
Girlswear Senior Print Designer at Debenhams PLC
December 31, 2018 - September 12, 2025Managed a team of 3 designing print, pattern and graphics for girl’s wear; NPD on branded and non-branded lines; liaison with freelancers, factories and suppliers; trend research and seasonal analysis; driving print, pattern and colour direction; hand-drawn and CAD patterning; sign-offs and launch preparation.
Senior Designer Homewares at Tesco
December 31, 2017 - September 12, 2025Designing print, pattern and embroideries for Homewares, including Jersey, Softs, Casual, Knit, Formal and Denim; packaging and labeling design; trend research; liaising with suppliers; product development meetings; hand-drawn and CAD pattern work; colour direction and sign-offs; range launches.
Senior Designer Homewares Softs at Next
December 31, 2014 - September 12, 2025Responsible for licensed bedding, nursery bedding, home textiles and decorative items; trend research and direction; liaising with suppliers; product development meetings and sign-offs; packaging design and colour standards; creating cohesive ranges across the division.
Head of Homewares at House of Fraser
March 31, 2012 - September 12, 2025Responsible for multiple homeware brands; deliver newness and trade reactions based on sales data; trend research, competitive shopping; travel to factories; build and negotiate critical path; lead look books and press shows; manage design budgets and brand cohesion.
Acting Design Manager Home/Senior Designer Ladieswear Brands at Matalan
March 31, 2011 - September 12, 2025Managed design team across Be Beau, Et Vous and Soon; competitive research, trend analysis, and colour direction; liaised with factories; sign-offs; led lookbooks and product launches; improved design processes and cross-brand collaboration.
Graphic Designer/Admin Assistant (Six Sigma Lean) at Bombardier Transportation
June 30, 2007 - September 12, 2025Graphic design support within Six Sigma Lean department; produced internal communications visuals and related materials; contributed to process improvements and workflow efficiency.
Visual Media and Arts Associate Lecturer at Boston College
February 1, 2023 - PresentDelivering graphic design qualifications and related skills to Level 3 & 4 students; plan/implement schemes of work; motivate and inspire students; manage workloads and time management; encourage cross-discipline collaboration; stay updated with latest technologies; conduct historical research related to art and design; provide robust feedback for progression.
Senior Product Developer at Zenexus UK
December 31, 2022 - September 12, 2025NPD on furniture, storage, bedding and home accessories; trend research and presentation; drive print, pattern and material direction; liaise with buying and clients; UK/EU travel; negotiate critical path; create trend direction and product design for home/garden/seasonal.
Product Developer and Graphic Designer/Artworker at Work In Progress
March 31, 2021 - September 12, 2025Photographing, editing and retouching clothing/footwear for brochures; trend research for mens workwear; mockups of product and packaging; branding development; creation of FSDU, POS and display banners; consistent application of brand guidelines; liaison with clients and suppliers.
Girlswear Senior Print Designer at Debenhams PLC
December 31, 2018 - September 12, 2025Managing a team of 3; designing print, pattern and placement graphics for garments; NPD on branded and non-branded girlswear; liaising with freelancers, factories and suppliers; trend research and sign-offs; hand drawn and CAD pattern generation; brand branding and packaging.
Senior Designer on Home, Ladies and Kids at Tesco
December 31, 2017 - September 12, 2025Designing print, pattern and embroideries for home, ladies and kids wear; packaging and labeling design; trend research and seasonal catwalk analysis; liaising with suppliers; CAD and hand-drawn pattern work; cross-brand coordination for cohesive ranges; look books and press discussions.
Senior Textile Designer on Homeware Softs at Next
December 31, 2014 - September 12, 2025Nursery/kids/adult bedding, cushions, walls, windows, floors, bath textiles, and related home textiles; trend research; product development meetings; travel for vendor visits; negotiating critical path.
Head of Homewares at House of Fraser
March 31, 2012 - September 12, 2025Managing multiple homeware brands; drive newness and trade reactions; trend research and competitive shopping; international travel; negotiate critical path; develop in-house colour standards; look books and press preparation.
Acting Design Manager Home/Senior Designer Ladieswear Brands at Matalan
March 31, 2011 - September 12, 2025Managing a design team across Be Beau, Et Vous and Soon; competitive research, catwalk analysis, colour direction; liaising with factories; technical specifications; presentation of ranges; introduced unified design approach and look book preparation.
Graphic Designer/Admin Assistant at Bombardier Transportation
June 30, 2007 - September 12, 2025Graphic design support within Six Sigma Lean department; produced visuals and documentation; contract-based role extending beyond initial 3 months.
Visual Media and Arts Associate Lecturer at Boston College
February 1, 2023 - PresentDelivering graphic design qualifications and related skills to Level 3 & 4 students; preparing learners for Industry and Further Education. Plan and implement schemes of work; motivate and inspire creativity; manage workloads and time management; encourage cross-disciplinary collaboration; participate in professional development; keep students up to date with technologies; conduct historical research related to art and design; coach idea generation and development; provide robust feedback for progression; safeguarding training and methods for teaching young adults.
Senior Product Developer at Zenexus UK
December 31, 2022 - September 12, 2025Collaborated with Homebase, B&Q and Wayfair to produce ranges of homewares from furniture to mirrors, bath accessories to bedding. Led NPD on furniture, storage, bedding, rugs and bathroom; researched trends and presented findings; directed print, pattern and material direction for the season; liaised with buying to ensure cohesive home look; UK/EU travel; negotiated critical path; created trend direction and product design for home/seasonal decor.
Product Developer and Graphic Designer/Artworker at Work In Progress
March 31, 2021 - September 12, 2025Photographed, edited and retouched clothing/footwear for brochures, catalogues and e-commerce; researched trends in mens workwear; attended product development meetings/sign-offs; created product and packaging mock-ups; updated catalogues and branding; designed FSDU, POS and display banners; created graphics and branding for clothing/footwear; managed critical path and ensured brand guideline consistency.
Girlswear Senior Print Designer at Debenhams PLC
December 31, 2018 - September 12, 2025Managed a team of 3 while designing print, pattern and placement graphics for girlswear; led NPD on branded and non-branded lines; briefed freelancers and factories; liaised with brand ambassadors and internal design/buying teams; conducted trend research and sign-offs; drove print, pattern and colour direction; created hand-drawn and CAD-based patterns; maintained consistent guidelines and client liaison.
Senior Designer on Home, Ladies and Kids at Tesco (F&F)
December 31, 2017 - September 12, 2025Designed prints, patterns and embroideries for Jersey, Softs, Casual, Knit, Formal and Denim; packaging and labelling design; trend research and seasonal analysis; liaised with suppliers; attended product development meetings and sign-offs; generated trends and competitive shopping; hand-drawn and CAD-based pattern work; direction of print, pattern and colour; cross-team liaison.
Acting Design Manager Home/Senior Designer Ladieswear Brands at Matalan
March 31, 2011 - September 12, 2025Managed a team of 3 senior designers; oversaw design for Be Beau / Et Vous / Soon; conducted competitive research and trend analysis; collaborated with factories; produced technical specs and attended fit meetings; led colour direction and global critical path; created Look Books and coordinated press shoots; implemented cross-brand design strategy.
Head of Homewares at House of Fraser
March 31, 2012 - September 12, 2025Led homewares design for multiple brands; delivered new products and trends across home divisions; negotiated critical paths; international travel for factory visits and brand meetings; developed in-house colour standards; managed design budgets and look books; coordinated press events and product launches.
Graphic Designer/Admin Assistant (Six Sigma Lean) at Bombardier Transportation
June 30, 2007 - September 12, 2025Graphic design support within Six Sigma Lean department; prepared documentation and visuals for process improvements; contributed to lean project materials.
Senior Designer on Homewares Softs at Next
December 31, 2014 - September 12, 2025Senior designer responsible for nursery/kids/adult bedding, cushions, textiles and related home textiles; trend research; product development meetings; packaging and branding; developed licensing artwork and collaborated on cross-category design; leadership on design improvements and look development.
Visual Media and Arts Associate Lecturer at Boston College
February 1, 2023 - PresentDelivering graphic design qualifications to Level 3 & 4 students; plan and implement schemes of work; motivate and inspire students; develop time management, prioritisation, stress management and multi-disciplinary collaboration. Stay current with latest technologies; conduct historical research related to art and design; assist idea generation and provide robust feedback for progression; ensure safeguarding and adapt teaching methods as required.
Senior Product Developer at Zenexus UK
December 1, 2022 - September 12, 2025NPD for furniture, storage, bedding, and homewares; research and trend presentation; drive print, pattern and material direction; liaise with buying to ensure cohesive home ranges; travel UK/EU; negotiate critical path; develop trend direction and product design for home/garden/decorating.
Product Developer and Graphic Designer/Artworker at Work In Progress
March 1, 2021 - September 12, 2025Photographing, editing and retouching clothing/footwear for brochures, catalogues, and web; trend research for men’s workwear; product development meetings; mockups of product and packaging; branding/packaging design updates; liaise with factories and clients; ensure artworks remain consistent with style guides.
Girlswear Senior Print Designer at Debenhams PLC
December 1, 2018 - September 12, 2025Manage print team (Be Beau, Jasper Conran, Pineapple, Bluezoo, Baker by Ted Baker); NPD for girlswear; brief freelancers/factories; trend research; drive print, pattern and colour direction; hand drawn and CAD-based pattern development; sign-offs and product development meetings.
Senior Designer Homewares Softs, Maternity Cover at Next
December 1, 2014 - September 12, 2025Senior designer for homewares softs; licensed bedding, nursery textiles, cushions and decorative accessories; trend research and direction; liaise across departments for cohesive range; product development meetings and sign-offs; branding and packaging updates; look book coordination.
Senior Designer on Home, Ladies and Kids at Tesco (F&F)
December 1, 2017 - September 12, 2025Designing prints, patterns and embroideries for Jersey, Softs, Casual, Knit, Formal and Denim; packaging and labeling design; trend research and seasonal analyses; liaising with suppliers and product development sign-offs; competitive shopping.
Head of Homewares at House of Fraser
March 1, 2012 - September 12, 2025Responsible for multiple homeware brands; deliver newness and trade reactions; global travel for factory visits; develop critical path; brand colour standards; liaise with press for product launches; look book creation and press shows.
Acting Design Manager/Home Designer at Matalan
March 1, 2011 - September 12, 2025Managing teams across homeware brands Be Beau/Et Vous/Soon; drive print, pattern and colour direction; negotiate critical path; prepare look books and coordinate photo shoots; brief freelancers and suppliers; present ranges to stakeholders.
Graphic Designer/Admin Assistant, Six Sigma Lean Department at Bombardier Transportation
June 1, 2007 - September 12, 2025Graphic design support within Six Sigma Lean department; create visuals and documentation; temporary contract turning into extended role; supported process improvements.
Visual Media and Arts Associate Lecturer at Boston College
February 1, 2023 - PresentDelivering graphic design qualifications to Level 3 & 4 students; preparing learners for industry and further education; planning schemes of work; motivating students; developing time management and collaboration skills; keeping up-to-date with latest technologies; historical research in art and design; robust feedback to support progression.
Senior Product Developer at Zenexus UK
December 31, 2022 - September 12, 2025NPD on furniture, storage, bedding, rugs and bath items for Homebase, B&Q and Wayfair; trend research and presentation; directing print, pattern and material direction; liaising with buying; UK/EU travel; negotiating critical path; creating trend direction for home and seasonal categories.
Product Developer and Graphic Designer/Artworker at Work In Progress
March 31, 2021 - September 12, 2025Photographing, editing and retouching clothing/footwear for brochures and e-commerce; trend research for men's workwear; product development meetings; mock-ups of packaging; branding and packaging design; FSDU/POS creation; liaising with clients and suppliers; ensuring consistent guidelines across artworks.
Girlswear Senior Print Designer at Debenhams PLC
December 31, 2018 - September 12, 2025Managed a team of 3; designed print, pattern and graphics for girlswear across multiple brands; NPD on branded and non-branded lines; briefs to freelancers/factories; trend research; CAD/hand-drawn pattern development; sign-offs and approvals; liaising with brand ambassadors and in-house teams.
Senior Designer Homewares, Ladies and Kids at Tesco
December 31, 2017 - September 12, 2025Designed print, pattern and embroideries for homewares and kidswear; packaging and labeling; direction on trends and seasonal ranges; liaised with suppliers and product development teams; attended development meetings and sign-offs.
Senior Designer on Home, Ladies and Kids at Next
December 31, 2014 - September 12, 2025Senior homeware designer covering licensed bedding; trend research; packaging and look books; cross-department collaboration to ensure cohesive ranges; development sign-offs and critical path management.
Head of Homewares at House of Fraser
March 31, 2012 - September 12, 2025Led homewares design across multiple brands; licensed bedding and nursery textiles; colour standardisation; look books and press shows; co-ordination of product launches; extensive travel for factory visits and supplier meetings.
Acting Design Manager/Home/Senior Designer Ladieswear Brands at Matalan
March 31, 2011 - September 12, 2025Managed a team of designers; oversaw Be Beau/Et Vous/Soon; color direction and critical path development; liaison with factories; look books and press show planning; cross-brand design improvements.
Graphic Designer/Admin Assistant (Six Sigma Lean Department) at Bombardier Transportation
June 30, 2007 - September 12, 2025Graphic design support within Six Sigma department; initial contract extended; contributed to process improvement and documentation.
Education
BA Hons Fashion/Textiles at Colchester Institute
January 11, 2030 - September 12, 2025BTEC ND Textiles/Graphics at Colchester Institute
January 11, 2030 - September 12, 2025B.A. Hons. Fashion/Textiles at Colchester Institute
January 11, 2030 - September 12, 2025BTEC ND Textiles/Graphics at Colchester Institute
January 11, 2030 - September 12, 2025B.A. Hons. Fashion/ Textiles at Colchester Institute
January 11, 2030 - September 12, 2025BTEC ND Textiles/Graphics at Colchester Institute
January 11, 2030 - September 12, 2025Fashion and Sustainability - Understanding luxury fashion in a changing world at London College of Fashion
January 11, 2030 - September 12, 2025B.A. Hons. Fashion/ Textiles 1st Class Degree at Colchester Institute
January 11, 2030 - September 12, 2025BTEC ND Textiles/Graphics Merit/Distinction at Colchester Institute
January 11, 2030 - September 12, 2025B.A. Hons. Fashion/Textiles at Colchester Institute
January 11, 2030 - September 12, 2025BTEC ND Textiles/Graphics at Colchester Institute
January 11, 2030 - September 12, 2025B.A. Hons. Fashion/Textiles at Colchester Institute
January 11, 2030 - September 12, 2025BTEC ND Textiles/Graphics at Colchester Institute
January 11, 2030 - September 12, 2025Qualifications
National City & Guilds Teaching Certificate Level 3
January 11, 2030 - September 12, 2025Mindfulness Life Coach Certification
January 11, 2030 - September 12, 2025Mindfulness Blueprint Certification
January 11, 2030 - September 12, 2025Adult First Aid Mental Health Certification
January 11, 2030 - September 12, 2025Reiki Degree 1, 2, Master Level
January 11, 2030 - September 12, 2025Fashion and Sustainability - Understanding luxury fashion in a changing world
January 11, 2030 - September 12, 2025Digital Marketing Skills Certificate
January 11, 2030 - September 12, 2025ChatGPT / AI Tools Certification (e.g., AI-assisted design tools)
January 11, 2030 - September 12, 2025National City and Guilds Teaching Certificate Level 3
January 11, 2030 - September 12, 2025Mindfulness Life Coach Certification
January 11, 2030 - September 12, 2025Mindfulness Blueprint Certification
January 11, 2030 - September 12, 2025Therapeutic Art Life Coach Certification
January 11, 2030 - September 12, 2025Adult First Aid Mental Health Certification
January 11, 2030 - September 12, 2025Reiki Degree 1 & 2 Certified Practitioner
January 11, 2030 - September 12, 2025Reiki Master Level
January 11, 2030 - September 12, 2025Teaching Certificate Level 3
January 11, 2030 - September 12, 2025National City and Guilds Teaching Certificate Level 3
January 11, 2030 - September 12, 2025Mindfulness Life Coach Certification
January 11, 2030 - September 12, 2025Mindfulness Blueprint Certification
January 11, 2030 - September 12, 2025Therapeutic Art Life Coach Certification
January 11, 2030 - September 12, 2025Adult First Aid Mental Health Certification
January 11, 2030 - September 12, 2025Reiki Level 1
January 11, 2030 - September 12, 2025Reiki Level 2
January 11, 2030 - September 12, 2025Reiki Level 3 Master
January 11, 2030 - September 12, 2025Fashion and Sustainability - Understanding luxury fashion in a changing world
January 11, 2030 - September 12, 2025National City and Guilds Teaching Certificate Level 3
January 11, 2030 - September 12, 2025Basic Digital Marketing Skills Certificate
January 11, 2030 - September 12, 2025Fashion and Sustainability - Understanding luxury fashion in a changing world
January 11, 2030 - September 12, 2025Mindfulness Life Coach Certification
January 11, 2030 - September 12, 2025Mindfulness Blueprint Certification
January 11, 2030 - September 12, 2025Therapeutic Art Life Coach Certification
January 11, 2030 - September 12, 2025Adult First Aid Mental Health Certification
January 11, 2030 - September 12, 2025Reiki Level 1, 2 Practitioner and Reiki Level 3 Master Certification
January 11, 2030 - September 12, 2025National City and Guilds Teaching Certificate Level 3
January 11, 2030 - September 12, 2025Mindfulness Life Coach Certification
January 11, 2030 - September 12, 2025Mindfulness Blueprint Certification
January 11, 2030 - September 12, 2025Therapeutic Art Life Coach Certification
January 11, 2030 - September 12, 2025Adult First Aid Mental Health Certification
January 11, 2030 - September 12, 2025Reiki degree 1, 2 Practitioner and 3 Master Level Reiki
January 11, 2030 - September 12, 2025Industry Experience
Retail, Consumer Goods, Professional Services, Education, Media & Entertainment, Manufacturing
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