- 12+ years of experience in growth and performance marketing, combining strategic leadership and hands-on execution across SEM, Paid Social, SEO, and data-driven growth systems. - Experience leading and executing performance marketing initiatives in marketplace and tech environments including Uber and QuintoAndar, managing multimillion-dollar budgets and driving sustained growth and channel efficiency. - Proven track record in scaling and optimizing Paid Media programs, adapting strategy to constantly changing environments while maintaining strong acquisition efficiency. - Consultant for ready-to-scale startups, helping teams develop and implement data-driven acquisition strategies through structured testing and continuous optimization. - Skilled in SQL, data visualization, and funnel analysis, creating dashboards that merge media and internal data for full-funnel visibility and decision-quality insights. - Driven by a desire to go deep into the business, solve meaningful problems, and collaborate across teams to turn insight into impact—always learning, iterating, and improving along the way.

Andrés Cleaver Monteiro Gomes

- 12+ years of experience in growth and performance marketing, combining strategic leadership and hands-on execution across SEM, Paid Social, SEO, and data-driven growth systems. - Experience leading and executing performance marketing initiatives in marketplace and tech environments including Uber and QuintoAndar, managing multimillion-dollar budgets and driving sustained growth and channel efficiency. - Proven track record in scaling and optimizing Paid Media programs, adapting strategy to constantly changing environments while maintaining strong acquisition efficiency. - Consultant for ready-to-scale startups, helping teams develop and implement data-driven acquisition strategies through structured testing and continuous optimization. - Skilled in SQL, data visualization, and funnel analysis, creating dashboards that merge media and internal data for full-funnel visibility and decision-quality insights. - Driven by a desire to go deep into the business, solve meaningful problems, and collaborate across teams to turn insight into impact—always learning, iterating, and improving along the way.

Available to hire
  • 12+ years of experience in growth and performance marketing, combining strategic leadership and hands-on execution across SEM, Paid Social, SEO, and data-driven growth systems.
  • Experience leading and executing performance marketing initiatives in marketplace and tech environments including Uber and QuintoAndar, managing multimillion-dollar budgets and driving sustained growth and channel efficiency.
  • Proven track record in scaling and optimizing Paid Media programs, adapting strategy to constantly changing environments while maintaining strong acquisition efficiency.
  • Consultant for ready-to-scale startups, helping teams develop and implement data-driven acquisition strategies through structured testing and continuous optimization.
  • Skilled in SQL, data visualization, and funnel analysis, creating dashboards that merge media and internal data for full-funnel visibility and decision-quality insights.
  • Driven by a desire to go deep into the business, solve meaningful problems, and collaborate across teams to turn insight into impact—always learning, iterating, and improving along the way.
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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Portuguese
Fluent
Spanish; Castilian
Advanced
French
Beginner

Work Experience

Remote Growth Marketing Consultant at Growth Advisors (Independent Growth Consulting Firm)
April 1, 2024 - November 14, 2025
Advised and executed growth strategies for fintech, prop-tech, crypto, and lifestyle startups across Europe and LATAM, helping early- and growth-stage companies build scalable acquisition, lifecycle, and analytics foundations. Built and optimized full-funnel acquisition systems across Google, Meta, Apple Search, and SEO—improving CAC efficiency by up to 60% and unlocking sustainable channel scale. Structured data and attribution frameworks (data lake schemas, cohort dashboards, CAC/LTV models) that replaced intuition with evidence-based decision-making. Redesigned onboarding and lifecycle flows using CRM and in-app triggers, driving up to 2.5× activation and measurable retention improvements. Launched SEO and content engines from zero, scaling organic traffic to 100K+ monthly visits across multilingual markets. Led cross-functional growth squads (marketing, data, product, and creative), establishing shared OKRs, test pipelines, and feedback loops that accelerated learning cycles. De
Sr. Growth Marketing Manager at QuintoAndar
June 1, 2023 - June 1, 2023
Led Google Ads, Meta Ads, Affiliate and Offline channels teams to drive growth through strategic planning, efficient budget execution, and stakeholder management, achieving consistent delivery of New User and CAC targets while maintaining a high employee NPS. Transitioned a team previously focused on top-of-funnel metrics to a New User acquisition strategy, driving higher growth and improved CAC efficiency. Identified opportunities in budget allocation and led the development of a multi-touch attribution model with the Data team for CAC decisions. Reversed a YoY negative growth trend in Affiliate channels via targeted segmentation strategies and A/B testing. Improved strategic alignment with Data/Product/Sales stakeholders through shared OKRs and weekly rituals. Scaled Street Ads, a new Offline Channel, for channel diversification and incremental revenue, growing ads from 0% to >50% of available properties in 12 months.
Sr. Performance Manager, Acquisition and Engagement at Uber
October 1, 2019 - October 1, 2019
Managed Paid Acquisition and Engagement channels targeting rider and driver audiences, prioritizing growth through incremental testing, channel execution, and efficient budget management. Owned Brazil Digital Paid Media Engagement strategy, focusing on experiment modeling, audience segmentation, and execution. Managed Google channels (SEM, UAC, GDN, YouTube) for Acquisition, scaling to represent 50% of the User Acquisition budget. Coordinated the digital media strategy and execution for a major Brand Safety awareness campaign for Carrefour.com (Online Retail).
Customer Acquisition Coordinator at Carrefour.com - Online Retail
June 1, 2017 - June 1, 2017
Built the customer acquisition team, scaling media channels from zero to representing 75% of site revenue. Developed CAC strategy for Affiliate, SEM, and SEO, owning 50% of the Acquisition budget. Served as the main decision maker for selecting and implementing marketing software suites (e.g., Adobe Media Optimizer, Product Feed Management Tool).

Education

Bachelor in Business at Fundação Getúlio Vargas
January 1, 2008 - January 1, 2013
Fellowship - Cohort 5 at London School of Economics
January 1, 2024 - November 14, 2025
Summer Courses in Political Science and Political Economy at Fundação Getúlio Vargas
January 1, 2010 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Real Estate & Construction, Professional Services, Media & Entertainment, Retail

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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