I'm a senior product designer and design systems specialist from Melbourne - with too many creative hobbies. I enjoy leading end-to-end design to achieve successful business and end user outcomes. Accessibility and WCAG standards, leveraging AI for design, code and multimodal content creation. With a strong graphic design, art direction and multimedia background. I also hold an Adobe Certified Expert (A.C.E.) qualification, helping others improve their skills and knowledge in Adobe software applications.…

Daniel B

I'm a senior product designer and design systems specialist from Melbourne - with too many creative hobbies. I enjoy leading end-to-end design to achieve successful business and end user outcomes. Accessibility and WCAG standards, leveraging AI for design, code and multimodal content creation. With a strong graphic design, art direction and multimedia background. I also hold an Adobe Certified Expert (A.C.E.) qualification, helping others improve their skills and knowledge in Adobe software applications.…

Available to hire

I’m a senior product designer and design systems specialist from Melbourne - with too many creative hobbies. I enjoy leading end-to-end design to achieve successful business and end user outcomes. Accessibility and WCAG standards, leveraging AI for design, code and multimodal content creation. With a strong graphic design, art direction and multimedia background.

I also hold an Adobe Certified Expert (A.C.E.) qualification, helping others improve their skills and knowledge in Adobe software applications.

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Work Experience

Senior Product Designer, Design Systems at Erin Living Technologies
October 1, 2024 - Present
- Led end-to-end product design for a scalable digital platform serving residential communities, focused on improving resident experience and creating new revenue opportunities for both clients and the Erin business. - Designed and launched a new resident utility connection feature in partnership with Origin Energy to address vacant consumption issues, reportedly a ~$40M/year problem for the client. - Managed and evolved the design system: ran audits, created/implemented semantic tokens, contribution models, accessibility improvements, and optimised components/variants/colour usage. Leveraged AI to accelerate auditing, documentation, and token implementation.
Senior UI/UX Designer at Qantas
August 1, 2023 - July 31, 2024
Designed and shipped new Digital Customer Care support features for the Qantas app, including “VIVR” support and a customer support request tracker. Reportedly reduced customer wait times from 11 minutes to 2 minutes and reduced repeat complaints by 25%. Owned end-to-end work from research and prototyping through polished UI and developer handover, streamlining self-service journeys (claims, payments, reimbursements) across key touchpoints.
Senior UI/UX Designer at HCF Insurance
March 1, 2023 - July 31, 2023
Delivered an MVP native app for a new customer experience. Emphasis on customer-centric content, compliance, and accessibility.
Senior UI Designer at VM LY & R Agency
October 1, 2022 - December 31, 2022
Designed the new Rip Curl Search GPS mobile app experience with wearable technology support. Enabled data visualisation of fitness, health, and surf metrics. Extended the Search GPS ecosystem to reach 53,000+ session-logging users and Apple Watch owners worldwide.
Senior UI Designer / App Design System Lead at Woolies X (Woolworths)
January 1, 2022 - September 30, 2022
Led multi-brand design system development, driving iOS/material component standards and accessibility. Scaled the design system across apps and collaborated with web teams to establish semantic tokens, contribution models, processes, audits, and documentation.
Senior UI Designer at Nutrien Agriculture Solutions
July 1, 2021 - January 31, 2022
Led and built their design system for digital products, including auditing and accessibility/compatibility with WCAG.
Senior Visual Designer at Telstra
April 1, 2021 - July 31, 2021
Designed and delivered key customer account features and product flows. Completed Telstra Accessibility and WCAG training.
Senior UI Designer at Sportsbet
January 1, 2021 - April 30, 2021
Designed and contributed to the successful “bet with mates” feature for the Sportsbet app. Peak traffic reached 4.5M published chat messages per day and over 2+ million active customers.
Senior UI Designer at Deakin University
July 1, 2020 - December 31, 2020
Redesigned and delivered the Deakin Life student website, Deakin Sync and WordPress sites, and the Launchpad system (portals, apps and websites). Worked across web, iOS, and Android; contributed to design systems, comprehensive user documentation, and prototyping.
Senior UI Designer at Telstra Health
October 1, 2018 - June 30, 2020
- Designed and delivered the Telstra Health design system from scratch, including interactive components and variant previews, documentation, inclusive design, and WCAG compliance.
UX/UI Designer at Latitude Financial
June 1, 2016 - July 20, 2018
Designing a prototype for Latitude’s banking app, built around security and on the go convenience. Producing the Latitude design system and asset library. UI/UX design for Latitude, GO Mastercard “Tap & Pay”. Latitude Financial website redesign and deployment. Audit and optimisation of all Latitude product websites to meet AA accessibility.
Digital Designer at Fusion Retail Brands
January 14, 2013 - June 16, 2016
Led the art direction and end to end design for multiple TTL fashion retail campaigns for ‘Williams’ & ‘Colorado’. Graphic design, digital design. Led the Back To School campaign for Williams shoes - advertised on Channel 10. Converted all FRB websites and customer EDM communications to be mobile first.
Designer & Content Publisher at Transport for London
January 9, 2012 - July 27, 2012
Art direction and graphic design for all visual communication material. Typography, iconography, general layout and design and liaison with all internal staff. Key achievements: Generating a large scale comprehnesive & dynamic data merge workflow that imports large amounts of information into pre-designed templates.
Founder and Creative Director at Artcrew Studio
January 1, 2011 - Present
Web Manager at PMP Limited
October 5, 2009 - July 22, 2011
Design and management of all website content and assets, including briefing relevant team members and staff. Providing feedback and oversight on all creative projects. Reporting to the studio manager. Adhering to strict deadlines. Also producing concepts, artwork and finished art on TTL campaigns for Coles Liquor & Vintage Cellars brands. Creating and maintaining foundational relationships with clients and stakeholders. Assisting with graphic design in print.
Graphic Designer at Smash Enterprises
September 6, 2004 - March 27, 2009
Art direction, design & management of product ranges in apparel and homewares & merchandise. Creating conceptual and finished art in print & digital, presenting storyboards & moodboards to senior management. Key achievements: Creating an interactive product development system | creating an interactive file exchange system for the business | implementing and conducting software education seminars

Education

UI/UX Transform at Academy Xi
February 6, 2023 - May 26, 2023
Applied Design at RMIT University
March 6, 2000 - September 28, 2001
Ultimate Guide to Usability and UX at Udemy
January 11, 2016 - February 11, 2016
Accessibility and WCAG training 2021 at Telstra
June 10, 2024 - July 30, 2021
Applied Design at RMIT University (Melbourne)
January 1, 2000 - January 1, 2001
Advanced Portfolio Course at Swinburne University (Wantirna)
January 1, 1999 - January 1, 1999

Qualifications

Adobe Certified Expert
March 28, 2014 - March 28, 2034
UX Transformation Course
January 1, 2023 - August 12, 2026
Telstra Accessibility WCAG training
January 1, 2021 - August 12, 2026
User Experience: The Ultimate Guide to Usability and UX (Udem y Certification)
January 1, 2016 - August 12, 2026
Applied Design and Applied Arts RMIT
March 6, 2000 - October 15, 2021

Industry Experience

Professional Services, Financial Services, Healthcare, Agriculture & Mining, Retail, Software & Internet, Telecommunications, Energy & Utilities, Education, Media & Entertainment, Government
    Qantas Help and Support
    Designing a dedicated and digitised customer help and support channel on both the native app and existing website. The main goal was to mirror the telephone “IVR” support call process - inside the app. To reduce pressure on call volumes and times for service agents with customers. While giving customers faster and more convenient support in the Qantas app. This product is a foundation for other features that are currently being developed and plugged into this system. UI UX Prototyping Webdesign…
    WooliesX (Woolworths) - Design systems
    A complete re-build of the design system from the ground up. Assessing and implementing how large design teams can access, consume and share assets inside a complex eco-system. Audits: • Foundation elements - colours, typography, grids, spacing • Components - what was existing, required updates, new components • Design process - efficiencies and troubleshooting, handover processes Responsibilities: Leading the UI and design system for app, facilitating the web department lead, best practise guidelines, accessibility, interaction and responsive design, design systems. DesignSystems UI Accessibility WCAG…
    Telstra Health - Design systems
    A new design system needed to be built. To provide for a number of Telstra Health products that were in the process of updating their medical platforms and apps. While sunsetting previous apps and systems. These were based in operations from Western Australia, Sydney and a number of locations across Melbourne. Some of the apps inside the product suite include: Communicare, Enterprise Provider Directory, My Care Manager, Patient Records, FRED IT Group (Pharmacy Solutions and electronic scripts) and ADCC‍ The demand for consistent, accurate displays of critical patient and medical information was paramount - The catalyst behind creating a Telstra Health design system and ensuring clinical best practise and inclusive design. As this was being built, product teams laid the frameworks to plug-into the new design system.‍‍ Audits: • Foundation elements - colours, typography, grids, spacing • Components - formats, existing assets, required new components • Design process - efficiencies, troubleshooting, handover processes DesignSystems UI Accessibility WCAG ClinicalBestPractise…
    Rip Curl - App design
    Helping lead the strategic re-design and visual experience of the app features, and interaction. Strong focus on polished visuals, engagement, displaying technical fitness data, animations and branding. Deep consideration and research on wearables technology and how to best visually articulate specific data attributes. Primarily for WatchOS, native app, iOS and Android. UI Prototyping IXd…
    Deakin University - Student Platform re-design
    A fairly conservative approach was required in the re-design of the Deakin University student lifestyle website. Nothing too flashy to distract students from their studies. The previous site was considered 'plain', while some functionality on the events page was confusing. For example, when looking at function times and dates, students would get confused with how the time and date were displayed. It was also extremely small and hard to read. Browsing the events page and navigating through the many pages was tedious and booking events wasn't really intuitive. Re-designed to be more aspirational, injecting some highlights of colour and keeping in line with their existing design system. UI Prototyping WebDesign…
    Street Jams - Branding and identity
    Identity and brand design for a street culture and fashion label. Generating all visual assets, logo design, and related imagery. To be used for branded advertising (billboards and posters), online social media content and printed merchandise Some of the branded assets included Hand drawn branded freestyle text / graffiti Branded graphics Patterns Imagery…
    Colorado Shoes - Branding and identity
    Art direction and design for the Colorado Autumn Winter campaign. The Colorado brand was preparing for their next autumn/winter seasonal launch. This project was unique, in having a very strict budget and limited resources. The main focus was looking at colour theme concepts (for unique mens and womens ranges), combining typography styles and using texture and shape to reflect the brand. Using only a few stock images and an in house photography, the screens below show the creative process and evolution of concepts to the finished designs In-store POS, EDM design and website assets. branding graphicdesigner webdesigner artdirection…
    Marketing emails - Fashion and retail
    Production and design of all email marketing content. Managing the end to end creative process - This commonly involved liaison with marketing managers, digital producers and product owners. Drawing up rough concepts, sketches and wireframes. While handling creating and art direction for photography, through to retouching images and polishing off high fidelity designs. These would then be sent to a team of developers to code and deploy. branding graphicdesigner logo edm emailmarketing…
    Agency - Property design
    Producing a pitch document to a property developer client. This work included the design of a complete pitch document, large format scaffolding displays and landing page design graphicdesigner branding…