Commercially driven business development and media professional with experience in partnership acquisition, stakeholder engagement, and revenue growth. Proven ability to secure new business, build long-term client relationships, and deliver strategic marketing solutions across multiple channels. Direct and produce creative television commercials from concept to final delivery, with extensive knowledge of TV production processes. Known for coordinating concurrent projects, maintaining structured client communication for retention, and using CRM/pipeline discipline to drive consistent outcomes.…

Michael Hennessy

Commercially driven business development and media professional with experience in partnership acquisition, stakeholder engagement, and revenue growth. Proven ability to secure new business, build long-term client relationships, and deliver strategic marketing solutions across multiple channels. Direct and produce creative television commercials from concept to final delivery, with extensive knowledge of TV production processes. Known for coordinating concurrent projects, maintaining structured client communication for retention, and using CRM/pipeline discipline to drive consistent outcomes.…

Available to hire

Commercially driven business development and media professional with experience in partnership acquisition, stakeholder engagement, and revenue growth. Proven ability to secure new business, build long-term client relationships, and deliver strategic marketing solutions across multiple channels.

Direct and produce creative television commercials from concept to final delivery, with extensive knowledge of TV production processes. Known for coordinating concurrent projects, maintaining structured client communication for retention, and using CRM/pipeline discipline to drive consistent outcomes.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Director/Producer at Filmdesigns.com
January 1, 2019 - Present
Develop marketing plans (including digital strategy) aligned to the client’s key strategy and implement digital strategy across multiple platforms (Facebook, Instagram, YouTube, WeChat). Work with partners to develop ATL and BTL materials for advertising, PR, digital, in-store promotions, POS, and events (including livestreaming). Direct and produce creative television commercials from concept to final delivery with extensive knowledge of TV production processes such as CAD and AD streams.
Creative Director/Producer/Marketing Manager at BMGmedia.tv
January 1, 2007 - January 1, 2019
Developed all strategic and tactical sales and marketing initiatives and plans. Delivered high-quality marketing services to support external corporate branding (Hyundai, Mercedes, Nissan, Jeep, Honda, Subaru, and Isuzu Ute). Increased local brand awareness and overall sales of national brands within the Fraser Coast region. Coordinated, developed and created diverse marketing resources for targeted campaigns, exhibitions and community activities, including advertisements and promotional materials. Built strong stakeholder relationships and ensured messaging was targeted, relevant and evidence-based. Managed and wrote content for corporate websites.
Commercial Producer at Southern Cross Ten
January 1, 2005 - January 1, 2007
Produced, directed, scripted, filmed and edited television commercials for a wide range of clients. Collaborated with sales reps to develop the best strategy for each client. Recognised with station award achievements for budget performance.
Brand Marketing Manager at National Food Manufacturer (Meriram)
January 1, 1999 - January 1, 2005
Developed brand portfolio strategy aligned with category strategy and executed the marketing plan across channels, including BTL, TV, web, and packaging. Led a team to create, maintain, and promote brand propositions that met customer needs. Consulted with national buyers for Coles, Woolworths, Franklins, IGA, Kmart, and independent grocers. Developed brand awareness campaigns for five national brands (Sunsol, Nutri-Vit, Meriram, Soland, Food Care) across more than 2000 individual products. Designed and developed planograms/visual representations for store placement, analysed results, and directed brand awareness campaign applications across TV, radio, print, email, websites, and packaging. Directed conceptual advertising and design concepts for all brands and individual products.
Brand Marketing Manager at Meriram
January 1, 1999 - January 1, 2005
Developed brand portfolio strategy aligned with category strategy and executed marketing plans across BTL, TV, Web, and Packaging. Led a team to create, maintain and promote compelling brand propositions. Designed and executed brand awareness campaigns for five national brands (Sunsol, Nutri-Vit, Meriram, Soland, Food Care) with 2000+ products. Directed applications for campaigns across all media and collaborated with retailers to optimize in-store presence.

Education

Bachelor of Business Communication (Film & Television) at Queensland University of Technology (QUT) Gardens Point
January 11, 2030 - January 1, 1995
Bachelor of Business Communication (Film & Television) at QUT Gardens Point
January 1, 1995 - January 1, 2000
Year 12 at St Virgil's Catholic College, Hobart
January 1, 1991 - January 1, 1992

Qualifications

Driver’s License
January 1, 1991 - August 20, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Consumer Goods

Skills

Experience Level