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I'm a strategic B2B content and thought-leadership writer with 5+ years crafting high-impact narratives that build brand authority, engage audiences, and drive demand. I translate complex ideas into clear, persuasive storytelling across marketing, editorial, and PR-driven environments. I collaborate with cross-functional teams and subject-matter experts to shape messaging that resonates with leaders and stakeholders. I'm passionate about turning topics into timely content and turning campaigns into measurable results.…I'm a strategic B2B content and thought-leadership writer with 5+ years crafting high-impact narratives that build brand authority, engage audiences, and drive demand. I translate complex ideas into clear, persuasive storytelling across marketing, editorial, and PR-driven environments. I collaborate with cross-functional teams and subject-matter experts to shape messaging that resonates with leaders and stakeholders. I'm passionate about turning topics into timely content and turning campaigns into measurable results.

ANTHONY CUSUMANO

Writer, Video Editor, Content Producer, +4

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I'm a strategic B2B content and thought-leadership writer with 5+ years crafting high-impact narratives that build brand authority, engage audiences, and drive demand. I translate complex ideas into clear, persuasive storytelling across marketing, editorial, and PR-driven environments. I collaborate with cross-functional teams and subject-matter experts to shape messaging that resonates with leaders and stakeholders. I'm passionate about turning topics into timely content and turning campaigns into measurable results.…I'm a strategic B2B content and thought-leadership writer with 5+ years crafting high-impact narratives that build brand authority, engage audiences, and drive demand. I translate complex ideas into clear, persuasive storytelling across marketing, editorial, and PR-driven environments. I collaborate with cross-functional teams and subject-matter experts to shape messaging that resonates with leaders and stakeholders. I'm passionate about turning topics into timely content and turning campaigns into measurable results.

Available to hire

I’m a strategic B2B content and thought-leadership writer with 5+ years crafting high-impact narratives that build brand authority, engage audiences, and drive demand. I translate complex ideas into clear, persuasive storytelling across marketing, editorial, and PR-driven environments.

I collaborate with cross-functional teams and subject-matter experts to shape messaging that resonates with leaders and stakeholders. I’m passionate about turning topics into timely content and turning campaigns into measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Reddit Strategist at Online Optimism

March 1, 2025 - Present

Drove a client-focused Reddit strategy, cleared negative Reddit threads, and optimized the client’s Reddit presence to improve visibility and engagement. Consolidated and cleaned up SERPs for a client, and managed cross-industry accounts with a focus on reputation, engagement, and growth. Coordinated efforts to present a positive, consistent brand narrative across Reddit communities.

Senior Content Specialist at Taskasy

January 1, 2022 - February 28, 2025

Increased contractor lead generation by over 300% through targeted emails and marketing materials. Crafted RFPs that helped acquire business across 900 Circle K & 7-Eleven locations. Conducted interviews with over a dozen business leaders to understand needs and develop tailored content, while boosting blog and social engagement by over 150%. Led SEO adoption and expanded marketing efforts into previously untargeted industries.

Writer/Director/Producer/Marketing Lead at The Annoyance Theatre

January 1, 2024 - December 31, 2024

Concepted, wrote, cast, directed, and marketed an original holiday musical from idea to finish in under a year. Sold 270 tickets and grossed over $1,700 across four performances, with additional local sponsorships and merchandise sales totaling $600+. Earned a 4-star review from Emmy-winning WGN personality Paul Lisnek.

Copywriter at Peak6

November 1, 2020 - January 31, 2022

Coordinated internal and external content needs, collaborating with brand representatives to produce promotional and social material for a diverse client base. Implemented content strategies that increased blog and social engagement; enhanced overall brand storytelling across multiple channels.

Content Writer at Katalyst Technologies

November 1, 2019 - June 1, 2020

Wrote and produced four weekly B2B and B2C articles, web copy, white papers, and internal communications. Led SEO efforts and increased article views by over 200% in two months. Managed an international team of writers to fill content gaps and published multiple client-centric pieces.

Producer at Jokes4 Miles

April 1, 2018 - June 30, 2019

Directed and edited promotional video campaigns, organized logistics for multiple productions, supervised on-site shoots, and maintained client relationships to ensure successful project completion. Collaborated with various charitable partners on creative projects and contributed to fundraising initiatives.

Videographer at Loudoun County Public Schools

February 1, 2011 - August 31, 2021

Conceptualized and produced over 100 videos from storyboards to final edits, connecting parents to classroom experiences. Directed ADR sessions, conducted interviews with students, staff, and local politicians, and built a social media presence for the school system. Edited videos ranging from short ads to longer documentary pieces.

Writer/Performer/Director/Producer at DnA Sketch Show

October 1, 2017 - Present

Wrote, directed, performed in, and edited original comedy sketches for the bi-monthly DnA Sketch Show. Regularly performed stand-up and improv at various venues across Chicago, developing a consistent audience and live-show presence.

Freelance Copywriter at Self-Employed

November 1, 2020 - Present

Develop executive and brand thought leadership content across industries, including bylines, LinkedIn content, blog posts, white papers, and long-form assets. Partner with clients and stakeholders to shape messaging that positions leaders as credible, differentiated voices. Translate complex or technical subject matter into clear, engaging, and authoritative narratives. Identify timely topics and trends to align content with industry conversations and media opportunities. Collaborate cross-functionally with PR, marketing, and strategy teams to support integrated campaigns. Present ideas and content directly to clients and refine based on feedback.

Writer at Third Coast Review

January 1, 2025 - Present

Contribute music reviews and interviews to a publication with 100,000+ monthly readers. Authored top-performing articles ranking among most-viewed in 2025. Interviewed notable figures including Cheech Marin, Tom Arnold, and Lisa Ann Walter. Craft engaging, voice-driven editorial content.

Senior Content Specialist (Performance Copywriter) at TaskEasy

January 1, 2022 - February 28, 2025

Increased contractor lead generation by 300%+ through high-converting content. Wrote full-funnel messaging across email, landing pages, and campaigns. Conducted interviews to develop messaging frameworks. Collaborated across teams to align content with revenue goals. Developed RFPs that helped secure 900+ locations.

Junior Copywriter at PEAK6

November 1, 2020 - January 31, 2022

Wrote and tested direct-response copy across campaigns. Collaborated with growth teams and presented strategies. Increased content output and engagement.

Copywriter / Social Media Strategist at Simpler Media Group

April 1, 2020 - November 30, 2020

Increased event attendance by 26% through targeted campaigns. Wrote B2B content across email and social channels.

Producer at Jokes4Miles

April 1, 2018 - June 30, 2019

Led campaign generating $370,000.