• 10 years of experience designing for digital media and SaaS startups ranging in size from 4 to 2,000 people • First design hire and solo designer at 3 seed-stage startups of 10 people or less • Grew MarketPryce’s athlete/brand marketplace from $0 to $12k MRR in 6 months • Worked with design peers and cross-functional collaborators at mid-size SaaS companies like Zapier • Spent early career in digital media, productizing high-value, high-performing ads and sponsored content templates for $500k-$1m campaigns • Experience taking products and features from 0-to-1, including discovery, concept testing, polishing, launching, monitoring, and everything in between

Adam

• 10 years of experience designing for digital media and SaaS startups ranging in size from 4 to 2,000 people • First design hire and solo designer at 3 seed-stage startups of 10 people or less • Grew MarketPryce’s athlete/brand marketplace from $0 to $12k MRR in 6 months • Worked with design peers and cross-functional collaborators at mid-size SaaS companies like Zapier • Spent early career in digital media, productizing high-value, high-performing ads and sponsored content templates for $500k-$1m campaigns • Experience taking products and features from 0-to-1, including discovery, concept testing, polishing, launching, monitoring, and everything in between

Available to hire

• 10 years of experience designing for digital media and SaaS startups ranging in size from 4 to 2,000 people
• First design hire and solo designer at 3 seed-stage startups of 10 people or less
• Grew MarketPryce’s athlete/brand marketplace from $0 to $12k MRR in 6 months
• Worked with design peers and cross-functional collaborators at mid-size SaaS companies like Zapier
• Spent early career in digital media, productizing high-value, high-performing ads and sponsored content templates for $500k-$1m campaigns
• Experience taking products and features from 0-to-1, including discovery, concept testing, polishing, launching, monitoring, and everything in between

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Work Experience

Freelance Product Designer & Consultant at Independent / Freelance
April 1, 2024 - Present
Freelance Product Designer & Consultant working primarily with civic organizations and nonprofits to modernize the tech powering progressive causes. Partners have included the City of South Bend, Trestle Cooperative, and the Clean Energy Communities Fund. Led research with about 70 homeowners, renters, and community leaders to understand challenges across diverse regions and demographics. Worked with clients from Zapier to the City of South Bend on rapid prototyping and concept testing to validate or disprove product hypotheses.
Product Lead at MarketPryce
April 30, 2024 - September 30, 2025
Seed-stage company connecting college-athlete influencers with brands like Nike and Juara for authentic-feeling content campaigns. Created and implemented product and design strategy, reporting directly to the CEO. Oversaw UX improvements in collaboration with engineering based on feedback from brand partners and student-athletes. Grew revenue from $0 to $12k MRR in 6 months, expanded platform brand partners by 7x and athlete participation by 5x, and increased brand–athlete response rates by 12x.
Principal Product Designer at coCO NFT
August 31, 2022 - September 30, 2025
Principal Product Designer at coCO NFT, a seed-stage platform helping Instagram creators transition into Web3, providing a new frontier to grow their fanbases and revenue. Led product strategy and UX in collaboration with engineering and leadership, enabling a Web3 onboarding ramp for creators. Helped 7,000 creators mint over 20,000 NFTs; conducted discovery to identify ways to increase sales (e.g., rewards-for-purchase and behind-the-scenes looks); designed tools that simplify new concepts so creators can focus on creation. Acquired by SELF.
Product Designer at Zapier
June 30, 2021 - September 30, 2025
Product Designer at Zapier. Created and implemented product and design strategy, reporting directly to the CEO. Overhauled UX in collaboration with engineering based on feedback from brands and student-athletes. Grew revenue from $0 to $12k MRR; grew brands on platform by 7x and student-athletes by 5x; increased response rates between brands and athletes by 12x.
Product Designer at Yello
November 30, 2019 - September 30, 2025
Product Designer at Yello. Helped a hiring-focused platform serving hundreds of customers, including Fortune 500s. Led design during and after the launch of the company’s first product focused on professional hiring, including an interview scheduling tool.
UX Designer at True Botanicals
October 31, 2018 - September 30, 2025
UX Designer at True Botanicals. Worked with a toxin-free cleaning product company (about 14 people) serving thousands of customers worldwide. Redesigned product pages with a subscription-focused approach. Used A/B testing to evaluate components and pages, and improved accessibility across the site.
UX Designer at Nine Media
June 30, 2018 - September 30, 2025
UX Designer at Nine Media, a digital media startup (~500 people) including brands like The Dodo, NowThis, Seekr, and Thrillist. Created bespoke, co-branded story experiences for ad customers spending upwards of $50k. Led usability testing and partnered with engineering to refine experiences; contributed to redesigns and early tooling for creators.
Front-End Designer at Vox Media
July 31, 2016 - September 30, 2025
Front-End Designer at Vox Media. Built bespoke, co-branded story experiences for advertisers spending upwards of $1M. Created iPad prototypes and gathered feedback from 50+ students at on-campus career fairs. Contributed to cross-team research and design efforts and helped launch a brand-new front-end experience for NowThis and related properties.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Non-Profit Organization