Adam Ginell

As a Senior Production Designer with extensive professional experience, I specialize in producing high-volume digital and print marketing assets that support campaign execution across diverse brands and platforms. My passion for production design has grown through years of hands-on execution, translating creative direction into accurate, on-brand deliverables at scale while maintaining consistency across fast-paced, multi-campaign environments.

Throughout my career, including roles at Paramount+ and NBCUniversal, I have delivered thousands of assets across digital and print platforms, supporting flagship launches, high-visibility campaigns, and annual NFL initiatives. Currently at Paramount+, I support streaming advertising by executing end-to-end production for large-scale marketing campaigns, collaborating closely with art directors and creative teams to adapt concepts into production-ready assets, build and maintain templates, and streamline production workflows that improve speed and accuracy. Across all work, I focus on precision, asset versioning, and platform-specific execution and delivery requirements to maintain visual integrity across every touchpoint.

Alongside my full-time role, I run a freelance design practice delivering digital and print production assets for entertainment and consumer brands. Recent work includes complete production suites for children’s gaming franchises such as Paw Patrol, Barbie, and Bluey, spanning packaging, web banners, promotional content, and retail displays.

I work primarily across Adobe Photoshop, Illustrator, InDesign, and Figma. I also incorporate generative AI tools such as Adobe Firefly, ChatGPT, and Microsoft Copilot to support ideation and production efficiency where appropriate.