As a Senior Production Designer with extensive professional experience, I specialize in producing high-volume digital and print marketing assets that support campaign execution across diverse brands and platforms. My passion for production design has grown through years of hands-on execution, translating creative direction into accurate, on-brand deliverables at scale while maintaining consistency across fast-paced, multi-campaign environments. Throughout my career, including roles at Paramount+ and NBCUniversal, I have delivered thousands of assets across digital and print platforms, supporting flagship launches, high-visibility campaigns, and annual NFL initiatives. Currently at Paramount+, I support streaming advertising by executing end-to-end production for large-scale marketing campaigns, collaborating closely with art directors and creative teams to adapt concepts into production-ready assets, build and maintain templates, and streamline production workflows that improve speed and accuracy. Across all work, I focus on precision, asset versioning, and platform-specific execution and delivery requirements to maintain visual integrity across every touchpoint. Alongside my full-time role, I run a freelance design practice delivering digital and print production assets for entertainment and consumer brands. Recent work includes complete production suites for children’s gaming franchises such as Paw Patrol, Barbie, and Bluey, spanning packaging, web banners, promotional content, and retail displays. I work primarily across Adobe Photoshop, Illustrator, InDesign, and Figma. I also incorporate generative AI tools such as Adobe Firefly, ChatGPT, and Microsoft Copilot to support ideation and production efficiency where appropriate.

Adam Ginell

As a Senior Production Designer with extensive professional experience, I specialize in producing high-volume digital and print marketing assets that support campaign execution across diverse brands and platforms. My passion for production design has grown through years of hands-on execution, translating creative direction into accurate, on-brand deliverables at scale while maintaining consistency across fast-paced, multi-campaign environments. Throughout my career, including roles at Paramount+ and NBCUniversal, I have delivered thousands of assets across digital and print platforms, supporting flagship launches, high-visibility campaigns, and annual NFL initiatives. Currently at Paramount+, I support streaming advertising by executing end-to-end production for large-scale marketing campaigns, collaborating closely with art directors and creative teams to adapt concepts into production-ready assets, build and maintain templates, and streamline production workflows that improve speed and accuracy. Across all work, I focus on precision, asset versioning, and platform-specific execution and delivery requirements to maintain visual integrity across every touchpoint. Alongside my full-time role, I run a freelance design practice delivering digital and print production assets for entertainment and consumer brands. Recent work includes complete production suites for children’s gaming franchises such as Paw Patrol, Barbie, and Bluey, spanning packaging, web banners, promotional content, and retail displays. I work primarily across Adobe Photoshop, Illustrator, InDesign, and Figma. I also incorporate generative AI tools such as Adobe Firefly, ChatGPT, and Microsoft Copilot to support ideation and production efficiency where appropriate.

Available to hire

As a Senior Production Designer with extensive professional experience, I specialize in producing high-volume digital and print marketing assets that support campaign execution across diverse brands and platforms. My passion for production design has grown through years of hands-on execution, translating creative direction into accurate, on-brand deliverables at scale while maintaining consistency across fast-paced, multi-campaign environments.

Throughout my career, including roles at Paramount+ and NBCUniversal, I have delivered thousands of assets across digital and print platforms, supporting flagship launches, high-visibility campaigns, and annual NFL initiatives. Currently at Paramount+, I support streaming advertising by executing end-to-end production for large-scale marketing campaigns, collaborating closely with art directors and creative teams to adapt concepts into production-ready assets, build and maintain templates, and streamline production workflows that improve speed and accuracy. Across all work, I focus on precision, asset versioning, and platform-specific execution and delivery requirements to maintain visual integrity across every touchpoint.

Alongside my full-time role, I run a freelance design practice delivering digital and print production assets for entertainment and consumer brands. Recent work includes complete production suites for children’s gaming franchises such as Paw Patrol, Barbie, and Bluey, spanning packaging, web banners, promotional content, and retail displays.

I work primarily across Adobe Photoshop, Illustrator, InDesign, and Figma. I also incorporate generative AI tools such as Adobe Firefly, ChatGPT, and Microsoft Copilot to support ideation and production efficiency where appropriate.

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Work Experience

Production Designer at Paramount+
January 1, 2018 - October 1, 2021
Delivered pixel-perfect assets for multiple campaigns under fast-paced deadlines, maintaining integrity on concurrent projects. Liaised with creative and marketing teams to refine and execute campaign visuals. Produced cross-platform visuals for high-volume digital marketing campaigns across sports, originals, and films to boost content visibility and engagement. Improved production speed and asset accuracy by creating templates to ensure visual consistency across campaigns. Maintained consistent cross-channel execution across multiple campaigns and platforms.
Senior Production Designer at Paramount+
January 1, 2018 - October 1, 2021
Execute thousands of digital and print assets through end-to-end production for major campaigns, ensuring brand consistency and accuracy across flagship launches, high-profile NFL promotions, and high-visibility campaigns. Produced thousands of assets across hundreds of campaigns, including annual NFL promotions, while maintaining Paramount+ and CBS Sports brand standards. Provided standardized production guidance and onboarding materials to junior designers. Versioned and adapted assets across multiple formats and platform specifications. Coordinated delivery across web, paid media, and social platforms.
Freelance Graphic Designer at Adam Ginell Design
May 1, 2017 - Present
Delivered digital and print production assets for entertainment and consumer brands, supporting product launches and retail marketing initiatives. Developed complete digital and print production suites for popular children’s video games, including Paw Patrol, Barbie, and Bluey, to improve product visibility and engagement across packaging, web banners, promotional content, and retail displays.
Graphic Designer at NBCUniversal
October 1, 2016 - April 1, 2018
Produced digital and print marketing assets for retail and digital partners such as iTunes, Amazon, and Target. Versioned and distributed 10K+ assets across 1200+ titles for retail and digital channels.

Education

Bachelor of Fine Arts (BFA), Digital Arts at Chapman University
January 11, 2030 - July 21, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment