I’m Adam Willett, a Visual Communication and Graphic Designer with 15+ years of experience bringing brands to life through print, digital design, product/UX, and packaging. I’ve worked with major Australian companies and agencies such as Country Road, Myer, David Jones, Koko Black, and others, creating campaign assets, look books, brochures, packaging, and production-ready artwork with strong attention to colour, detail, and consistency. I’m also a confident end-to-end collaborator—managing multiple projects at once, working closely with in-house marketing teams and agencies, and translating brand direction into clear, effective design outcomes. I’m Adobe-certified in comprehensive colour management and advanced Photoshop image correction, and I enjoy using tools like Figma, InDesign, Illustrator, and Photoshop to deliver fast turnarounds without compromising quality.…

Adam Willett

I’m Adam Willett, a Visual Communication and Graphic Designer with 15+ years of experience bringing brands to life through print, digital design, product/UX, and packaging. I’ve worked with major Australian companies and agencies such as Country Road, Myer, David Jones, Koko Black, and others, creating campaign assets, look books, brochures, packaging, and production-ready artwork with strong attention to colour, detail, and consistency. I’m also a confident end-to-end collaborator—managing multiple projects at once, working closely with in-house marketing teams and agencies, and translating brand direction into clear, effective design outcomes. I’m Adobe-certified in comprehensive colour management and advanced Photoshop image correction, and I enjoy using tools like Figma, InDesign, Illustrator, and Photoshop to deliver fast turnarounds without compromising quality.…

Available to hire

I’m Adam Willett, a Visual Communication and Graphic Designer with 15+ years of experience bringing brands to life through print, digital design, product/UX, and packaging. I’ve worked with major Australian companies and agencies such as Country Road, Myer, David Jones, Koko Black, and others, creating campaign assets, look books, brochures, packaging, and production-ready artwork with strong attention to colour, detail, and consistency.

I’m also a confident end-to-end collaborator—managing multiple projects at once, working closely with in-house marketing teams and agencies, and translating brand direction into clear, effective design outcomes. I’m Adobe-certified in comprehensive colour management and advanced Photoshop image correction, and I enjoy using tools like Figma, InDesign, Illustrator, and Photoshop to deliver fast turnarounds without compromising quality.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer & Product Designer at Self-Employed
January 1, 2014 - Present
Delivered comprehensive design solutions across print, digital, and packaging mediums for a wide range of clients and agencies. Managed multiple concurrent projects while maintaining brand consistency and meeting tight deadlines. Collaborated with advertising agencies and in-house marketing teams to execute creative campaigns. Provided colour management expertise and quality control for print production, and developed UI/UX designs and digital assets for web and mobile applications.
Graphic Design, UX & Web Design at Freelance
January 1, 2014 - Present
Clients: Allkinds, Bupa Health, Channel 9, Country Road, David Jones, Emporium, Fine-Day, Fox FM, Grill’d, Kikki-K, Koko Black, Kookai, Little Projects, Maurice Blackburn Lawyers, Monash University, Myer, Swisse Vitamins, Target, Trenery, Triple M, Westfield, 2XU, Clemenger BBDO
Graphic Designer & Colour Manager at Country Road Group
January 1, 2010 - January 1, 2014
Created monthly look books showcasing seasonal collections and brand aesthetics, and designed marketing and advertising collateral including print advertisements, brochures, and promotional materials. Developed packaging designs and visual merchandising materials while maintaining brand consistency across product lines. Owned colour workflows and print production quality control, and supported corporate communications including HR documentation and annual reports. Led re-brand and sub-brand roll-out projects to ensure consistent brand implementation.
Graphic Designer & Colour Manager (Country Road & Trenery) at Country Road Group
January 1, 2010 - January 1, 2014
Monthly Look Books, Marketing & Advertising Collateral, Packaging, Visual Merchandising Materials, Digital Content, Colour Management, HR Documentation, Annual Reports, Re-Brand/Sub-Brand Roll Outs
Junior Graphic Designer & Colour Manager at Country Road
January 1, 2005 - January 1, 2008

Education

Bachelor of Design: Visual Communication at Monash University
February 1, 2002 - November 1, 2004
Bachelor of Design: Visual Communication at Monash University
January 11, 2030 - September 25, 2026

Qualifications

Comprehensive Colour Management - Adobe Certified
March 1, 2006 - March 3, 2006
Advanced Image Correction for Photoshop - Adobe Certified
April 1, 2006 - April 3, 2006
Advanced Photoshop Level 2 - Adobe Certified
February 1, 2006 - February 3, 2006
UX design and User Research - IxDF
March 1, 2025 - March 1, 2026
Comprehensive Colour Management (Adobe Certified)
January 11, 2030 - September 25, 2026
Advanced Image Correction for Photoshop (Adobe Certified)
January 11, 2030 - September 25, 2026
Advanced Photoshop Level 2 (Adobe Certified)
January 11, 2030 - September 25, 2026

Industry Experience

Retail, Media & Entertainment, Software & Internet, Real Estate & Construction, Professional Services, Healthcare
    mødes - Talent casting platform
    Platform development and website build for mødes - an app allowing creatives to cast for talent and automatically match to their projects. Project details: UX Developed using Lovable Copywriting…
    GutNourish Supplement Packaging
    Label design for a new gut health supplement by Prana Thrive. shop.pranathrive.com.au Project details: Graphic design 3D mock ups (Blender) AI-assisted marketing imagery Retouching…
    Prana Thrive - Website
    Full website build and evolving suite of landing pages for Australian Naturopathic Gut Health Clinic - Prana Thrive. https://www.twine.net/signin Project details: Framer development using custom code. SEO implementation. AI-assisted image creation. Copywriting. Retouching. Video Editing.…
    Cullen Kelly Color - Website
    Website and online store for internationally recognised colourist, colour scientist and educator Cullen Kelly. Project details: Framer development with custom code. Video Editing. Copywriting. Image editing.…
    Pretty Good Surfboards - Website
    Website with e-commerce focus for an artistically focused sustainable surfboard company based in Melbourne, Australia. https://www.twine.net/signin Project details: Framer development with custom coding. Video editing. Copywriting. Retouching and image editing.…