I’m Adam Wong, a dynamic Web3 marketer and growth-focused strategist who helps DeFi projects move from launch to mainstream. I specialize in building data-driven GTM programs, scalable marketing teams, and ecosystem partnerships that drive real user growth and sustainable value for protocols like Bedrock and RockX. Over the years I’ve led multi-channel campaigns, launched token events, and established thought leadership across major Web3 ecosystems. I’ve helped grow Bedrock’s TVL and Bedrock’s restaking assets, while strengthening RockX’s institutional staking presence and brand. I’m passionate about turning ambitious ideas into high-performing marketing engines that attract users, partners, and long-term supporters.

Adam Wong

I’m Adam Wong, a dynamic Web3 marketer and growth-focused strategist who helps DeFi projects move from launch to mainstream. I specialize in building data-driven GTM programs, scalable marketing teams, and ecosystem partnerships that drive real user growth and sustainable value for protocols like Bedrock and RockX. Over the years I’ve led multi-channel campaigns, launched token events, and established thought leadership across major Web3 ecosystems. I’ve helped grow Bedrock’s TVL and Bedrock’s restaking assets, while strengthening RockX’s institutional staking presence and brand. I’m passionate about turning ambitious ideas into high-performing marketing engines that attract users, partners, and long-term supporters.

Available to hire

I’m Adam Wong, a dynamic Web3 marketer and growth-focused strategist who helps DeFi projects move from launch to mainstream. I specialize in building data-driven GTM programs, scalable marketing teams, and ecosystem partnerships that drive real user growth and sustainable value for protocols like Bedrock and RockX.

Over the years I’ve led multi-channel campaigns, launched token events, and established thought leadership across major Web3 ecosystems. I’ve helped grow Bedrock’s TVL and Bedrock’s restaking assets, while strengthening RockX’s institutional staking presence and brand. I’m passionate about turning ambitious ideas into high-performing marketing engines that attract users, partners, and long-term supporters.

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Experience Level

Language

English
Fluent

Work Experience

Head of Marketing at RockX / Bedrock
September 1, 2024 - Present
Led comprehensive marketing strategies for Bedrock’s multi-asset liquid restaking protocol and RockX’s staking services, driving brand recognition and user acquisition across ecosystems. Achieved ~$700M+ restaked assets and strengthened institutional staking brand with $2.5B+ AUM; oversaw token launch planning (TGE), multi-ecosystem campaigns, partnerships, KOL programs, and data-driven growth initiatives.
Channel Marketing Strategist at Bedrock
November 1, 2023 - September 1, 2024
Specialized in promoting Bedrock’s liquid restaking concept to mass audiences through targeted campaigns, KOL collaborations, ambassador programs, incentive structures, and measurement-driven strategies to grow TVL and user engagement.
Operations Manager at StaFi Protocol
November 1, 2023 - September 1, 2024
Led day-to-day operations and DAO governance, built strategic partnerships, and coordinated community initiatives to advance StaFi’s decentralized staking and liquidity offering.
Community Lead at StaFi Protocol / Bolt Creatives
May 1, 2021 - February 1, 2023
Cultivated a robust community presence, managed PR and public relations efforts, and improved customer experience to support StaFi’s growth and brand perception.
Founder at Bolt Creatives
January 1, 2022 - Present
Founded and led a graphic design agency in the USA, delivering innovative branding and visual design solutions, managing client relations, and overseeing operations and growth.
Managing Director & Co-Founder at Spring Design Studio
January 1, 2017 - Present
Directed strategic and creative operations for a Malaysia-based design firm, driving business development, team leadership, and high-quality creative delivery for clients.

Education

Bachelor of Engineering (B.Eng.), Chemical Engineering, 2:1 at University of Nottingham
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Professional Services