Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Ada Weng. I’m a Fractional Paid Marketing Lead and Growth Marketing Consultant who helps companies build and scale paid acquisition across Google, Meta, LinkedIn, and other digital platforms. I specialize in campaign structure, testing roadmaps, conversion optimization, and measurable growth for 20+ clients, including Calm, Rocket Money, AOL, and TSG Consumer. I’m passionate about turning data into actionable growth plans and collaborating cross-functionally to align product, analytics, and marketing outcomes. I’ve led global and regional marketing initiatives at top tech and mobility brands (DiDi, Uber, Hotels.com) with a track record of boosting ROAS, improving funnel performance, and launching new markets. I thrive in fast-paced environments, mentor teammates, and enjoy translating business goals into scalable paid media strategies.…Hi, I’m Ada Weng. I’m a Fractional Paid Marketing Lead and Growth Marketing Consultant who helps companies build and scale paid acquisition across Google, Meta, LinkedIn, and other digital platforms. I specialize in campaign structure, testing roadmaps, conversion optimization, and measurable growth for 20+ clients, including Calm, Rocket Money, AOL, and TSG Consumer. I’m passionate about turning data into actionable growth plans and collaborating cross-functionally to align product, analytics, and marketing outcomes. I’ve led global and regional marketing initiatives at top tech and mobility brands (DiDi, Uber, Hotels.com) with a track record of boosting ROAS, improving funnel performance, and launching new markets. I thrive in fast-paced environments, mentor teammates, and enjoy translating business goals into scalable paid media strategies.

Ada Weng

PRO

Marketing Strategist, Growth Marketer, Brand Strategist, +2





Hi, I’m Ada Weng. I’m a Fractional Paid Marketing Lead and Growth Marketing Consultant who helps companies build and scale paid acquisition across Google, Meta, LinkedIn, and other digital platforms. I specialize in campaign structure, testing roadmaps, conversion optimization, and measurable growth for 20+ clients, including Calm, Rocket Money, AOL, and TSG Consumer. I’m passionate about turning data into actionable growth plans and collaborating cross-functionally to align product, analytics, and marketing outcomes. I’ve led global and regional marketing initiatives at top tech and mobility brands (DiDi, Uber, Hotels.com) with a track record of boosting ROAS, improving funnel performance, and launching new markets. I thrive in fast-paced environments, mentor teammates, and enjoy translating business goals into scalable paid media strategies.…Hi, I’m Ada Weng. I’m a Fractional Paid Marketing Lead and Growth Marketing Consultant who helps companies build and scale paid acquisition across Google, Meta, LinkedIn, and other digital platforms. I specialize in campaign structure, testing roadmaps, conversion optimization, and measurable growth for 20+ clients, including Calm, Rocket Money, AOL, and TSG Consumer. I’m passionate about turning data into actionable growth plans and collaborating cross-functionally to align product, analytics, and marketing outcomes. I’ve led global and regional marketing initiatives at top tech and mobility brands (DiDi, Uber, Hotels.com) with a track record of boosting ROAS, improving funnel performance, and launching new markets. I thrive in fast-paced environments, mentor teammates, and enjoy translating business goals into scalable paid media strategies.

Available to hire

New York City, United States

Hi, I’m Ada Weng. I’m a Fractional Paid Marketing Lead and Growth Marketing Consultant who helps companies build and scale paid acquisition across Google, Meta, LinkedIn, and other digital platforms. I specialize in campaign structure, testing roadmaps, conversion optimization, and measurable growth for 20+ clients, including Calm, Rocket Money, AOL, and TSG Consumer. I’m passionate about turning data into actionable growth plans and collaborating cross-functionally to align product, analytics, and marketing outcomes.

I’ve led global and regional marketing initiatives at top tech and mobility brands (DiDi, Uber, Hotels.com) with a track record of boosting ROAS, improving funnel performance, and launching new markets. I thrive in fast-paced environments, mentor teammates, and enjoy translating business goals into scalable paid media strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Fractional Paid Marketing Lead / Growth Marketing Consultant at Self-employed / Consulting

January 1, 2023 - December 31, 2026

Fractional marketing lead helping clients build and scale paid acquisition across Google, Meta, LinkedIn, and other platforms; focuses include campaign structure, testing roadmaps, conversion optimization, and measurable growth for 20+ companies including Calm, Rocket Money, AOL, and TSG Consumer.

Global Brand Effectiveness Lead at DiDi Global

September 1, 2021 - April 30, 2023

Developed Brand Marketing Effectiveness Framework from 0 to 1; defined brand marketing ROI through Marketing Mix Model and Brand Equity Model; led agency in model building and applied insights to global marketing practices; created branding campaign measurement playbooks.

Senior Global Platform Lead at DiDi Global

July 1, 2020 - December 31, 2021

Improved Performance Marketing Channel Mix through a series of tests; defined channel roadmap and rollout best practices; collaborated with adtech and data science; supported new country launches and led Didi Food Google Channel expansion in LatAm.

Senior Performance Marketing Manager - Global Driver and Eater Acquisition at Uber Technologies

February 1, 2019 - June 30, 2020

Led first LTV-based bidding strategy with data science and adtech; built global search automation platform; expanded GDN and UAC campaigns; introduced bidding automation; created remarketing and retargeting; cross-functional collaboration across branding, landing pages, ASO/SEO; conducted A/B and incrementality tests.

Growth Marketing Manager - North America Driver Acquisition at Uber Technologies

June 1, 2017 - January 31, 2019

Expanded driver acquisition through multi-channel marketing including Google Search, Bing, Yahoo, Apple Search Ads, and GDN; achieved 300% signup growth YoY; implemented automation for bidding; built remarketing audiences from website and CRM data; optimized for CPA and landing pages.

SEM Specialist at Hotels.com

June 1, 2015 - May 31, 2017

Managed East Coast accounts, 2,000+ campaigns, 200,000+ keywords; achieved +30% YoY revenue; developed automation tooling (Excel VBA) for keyword QA and cleanup; analyzed data with SQL and Tableau to reveal customer behavior and market trends.