Digital Marketing and Big Data Specialist with a strong analytical and engineering background, focused on using data to strengthen brand strategy, digital growth, and commercial positioning. I drive performance by translating customer insights and market trends into optimized campaigns and content strategies. I also leverage advanced AI tools to improve content generation and workflow efficiency, and I bring practical experience launching and scaling artisanal and food-related products. Fluent in English and Spanish, I’m seeking a part-time opportunity where I can add immediate value to digital marketing initiatives.

Adela E. Paspuel H.

Digital Marketing and Big Data Specialist with a strong analytical and engineering background, focused on using data to strengthen brand strategy, digital growth, and commercial positioning. I drive performance by translating customer insights and market trends into optimized campaigns and content strategies. I also leverage advanced AI tools to improve content generation and workflow efficiency, and I bring practical experience launching and scaling artisanal and food-related products. Fluent in English and Spanish, I’m seeking a part-time opportunity where I can add immediate value to digital marketing initiatives.

Available to hire

Digital Marketing and Big Data Specialist with a strong analytical and engineering background, focused on using data to strengthen brand strategy, digital growth, and commercial positioning. I drive performance by translating customer insights and market trends into optimized campaigns and content strategies.

I also leverage advanced AI tools to improve content generation and workflow efficiency, and I bring practical experience launching and scaling artisanal and food-related products. Fluent in English and Spanish, I’m seeking a part-time opportunity where I can add immediate value to digital marketing initiatives.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Digital Content Creator & Educator at Ministry of Education, Ecuador
May 1, 2025 - Present
Integrated Moodle LMS and generative AI tools to design interactive educational materials. Adapted digital communication strategies to reach diverse audiences in remote and intercultural environments.
Digital Content Creator & Educator at Ministry of Education
May 1, 2025 - Present
Integrated Moodle LMS and Generative AI tools to design interactive educational materials. Adapted digital communication strategies for diverse audiences in remote and intercultural environments, supporting effective learning delivery and engagement.
Digital Marketing Strategist & Founder at AMAYANAFOOD, Ecuador
January 1, 2021 - Present
Developed and executed digital branding and launch strategies for multiple product lines. Managed digital sales channels and marketing budgets to improve brand awareness and online customer engagement. Performed analysis of customer interest and marketplace trends to refine content strategy and campaign positioning for commercial growth.
Digital Marketing Strategist & Founder at AMAYANAFOOD
January 1, 2021 - Present
Developed and executed digital branding and launch strategies for multiple commercial product lines. Managed digital sales channels and marketing budgets to improve brand awareness and online customer engagement. Analyzed customer interest and marketplace trends to refine content strategies and campaign positioning.

Education

MSc in Digital Marketing and Big Data at AICAD Business School / Universidad Guillermo Marconi
January 1, 2024 - January 1, 2026
Master’s Degree in Integrated Management of Quality, Safety, and Environment at Rey Juan Carlos University
January 1, 2017 - December 31, 2019
Bachelor of Food Science and Technology (Engineering Degree) at Zamorano University
January 1, 2013 - December 31, 2016
Master’s Degree in Digital Marketing and Big Data at AICAD Business School / Universidad Guillermo Marconi, Italy
January 1, 2024 - January 1, 2026
Master’s Degree in Integrated Management of Quality, Safety, and Environment at Rey Juan Carlos University
January 1, 2017 - January 1, 2019
Bachelor of Food Science and Technology (Engineering Degree) at Zamorano University
January 1, 2013 - January 1, 2016
Master’s Degree in Digital Marketing and Big Data at AICAD Business School / Universidad Guillermo Marconi, Italy
January 1, 2024 - January 1, 2026
Master’s Degree in Integrated Management of Quality, Safety, and Environment at Rey Juan Carlos University
January 1, 2017 - January 1, 2019
Bachelor of Food science and technology (Engineering Degree) at Zamorano University
January 1, 2013 - January 1, 2016

Qualifications

Post-Graduate Course: Feeding the Future - Food Safety and Technology in Times of Global Change (MASHAV)
June 1, 2022 - July 31, 2022
Advanced Certification: Value Addition and Quality Improvement of Agricultural Products via Fermentation Technology (Mahasarakham University)
June 1, 2023 - July 31, 2023
Pedagogical Foundations for Training of Trainers (Formador de Formadores)
January 1, 2024 - January 1, 2026
Post-Graduate Course: Feeding the Future - Food Safety and Technology in Times of Global Change
June 1, 2022 - July 31, 2022
Advanced Certification: Value Addition and Quality Improvement of Agricultural Products via Fermentation Technology
June 1, 2023 - July 31, 2023
Pedagogical Foundations for Training of Trainers (Formador de Formadores)
January 1, 2024 - August 26, 2026
Post-Graduate Course: Feeding the Future - Food Safety and Technology in Times of Global Change
June 1, 2022 - July 31, 2022
Advanced Certification: Value Addition and Quality Improvement of Agricultural Products via Fermentation Technology
June 1, 2023 - July 31, 2023
Pedagogical Foundations for Training of Trainers (Formador de Formadores)
January 1, 2024 - August 26, 2026

Industry Experience

Consumer Goods, Education, Professional Services, Retail, Media & Entertainment, Government