I’m a marketing specialist currently focused on building brand presence and delivering full creative output for the company I work with. My work covers social media management, copywriting, photography, and graphic design, which allows me to create cohesive and engaging campaigns from concept to execution. Alongside this, I’ve completed a UI/UX design course, adding a strong eye for user experience and visual consistency. I enjoy combining strategy with creativity and would be glad to prepare some custom designs so you can see if my style suits your needs :)

Adéla Smrčinová

I’m a marketing specialist currently focused on building brand presence and delivering full creative output for the company I work with. My work covers social media management, copywriting, photography, and graphic design, which allows me to create cohesive and engaging campaigns from concept to execution. Alongside this, I’ve completed a UI/UX design course, adding a strong eye for user experience and visual consistency. I enjoy combining strategy with creativity and would be glad to prepare some custom designs so you can see if my style suits your needs :)

Available to hire

I’m a marketing specialist currently focused on building brand presence and delivering full creative output for the company I work with. My work covers social media management, copywriting, photography, and graphic design, which allows me to create cohesive and engaging campaigns from concept to execution. Alongside this, I’ve completed a UI/UX design course, adding a strong eye for user experience and visual consistency. I enjoy combining strategy with creativity and would be glad to prepare some custom designs so you can see if my style suits your needs :)

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Language

Czech
Fluent
English
Advanced

Work Experience

Marketing Specialist at Sun construct, s.r.o.
June 1, 2023 - Present
Managed and optimized paid advertising campaigns (Meta Ads, Google Ads) – including strategy, setup, budget allocation, CRM integration, performance analysis, and reporting. Created graphic content for social media, performance campaigns, and other digital channels. Produced photo and video materials for promotion across various platforms. Designed and prepared print materials – brochures, flyers, and sales presentations. Contributed to the development of a new company website – from structure and content planning to coordination with an external agency. Communicated with external suppliers to ensure smooth project execution and website management. Regularly tracked leads and campaign performance in CRM through to deal closure, including preparing detailed reports for the sales team.

Education

Bachelor’s degree in Psychology at University of South Bohemia in České Budějovice
January 1, 2020 - January 1, 2024
Master’s Studies - Faculty of Arts and Humanities (Erasmus+) at University of Madeira
September 1, 2024 - February 1, 2025
Undergraduate Studies - Faculty of Arts and Humanities (Erasmus+) at University of Madeira
September 1, 2023 - February 1, 2024
Gymnasium (Four-year grammar school) at Gymnázium Jana Valeriána Jirsíka
January 1, 2016 - January 1, 2020
English language exam - B2 level certificate. FCE (B2 First), Cambridge ESOL at Cambridge ESOL
January 1, 2019 - September 22, 2025
UI/UX design course at Step IT Academy
September 1, 2024 - April 1, 2025

Qualifications

English language exam - B2 level certificate (FCE Cambridge ESOL)
January 1, 2019 - September 22, 2025
UI/UX Design Course Certificate
September 1, 2024 - April 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education

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