I’m Adeline Chang, a brand and visual design leader with 8+ years of experience building identities from scratch and turning them into recognizable, consistent systems. I love the early stages of a new product or startup—defining voice, tone, and visual language, shaping the brand foundation, and making sure the story and aesthetics land clearly across the places people actually encounter the company. I work independently end-to-end: owning briefs, timelines, and deliverables through final handoff while partnering closely with co-founders and C-level stakeholders. From brand identity systems and social guidelines to pitch decks, websites, and campaign/event assets, I’ve led teams and maintained a high-quality bar in fast-moving environments, with Web3 teaching me how to move quickly, pivot without panic, and keep design coherent at scale.…

Adeline Chang

I’m Adeline Chang, a brand and visual design leader with 8+ years of experience building identities from scratch and turning them into recognizable, consistent systems. I love the early stages of a new product or startup—defining voice, tone, and visual language, shaping the brand foundation, and making sure the story and aesthetics land clearly across the places people actually encounter the company. I work independently end-to-end: owning briefs, timelines, and deliverables through final handoff while partnering closely with co-founders and C-level stakeholders. From brand identity systems and social guidelines to pitch decks, websites, and campaign/event assets, I’ve led teams and maintained a high-quality bar in fast-moving environments, with Web3 teaching me how to move quickly, pivot without panic, and keep design coherent at scale.…

Available to hire

I’m Adeline Chang, a brand and visual design leader with 8+ years of experience building identities from scratch and turning them into recognizable, consistent systems. I love the early stages of a new product or startup—defining voice, tone, and visual language, shaping the brand foundation, and making sure the story and aesthetics land clearly across the places people actually encounter the company.

I work independently end-to-end: owning briefs, timelines, and deliverables through final handoff while partnering closely with co-founders and C-level stakeholders. From brand identity systems and social guidelines to pitch decks, websites, and campaign/event assets, I’ve led teams and maintained a high-quality bar in fast-moving environments, with Web3 teaching me how to move quickly, pivot without panic, and keep design coherent at scale.

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Work Experience

Creative Lead (Brand Direction & Marketing Communications) at Transavex
January 1, 2025 - January 1, 2026
Joined as creative lead to establish the brand’s visual direction and produce marketing communications from the ground up.
Creative Lead (Social & Event Assets) at Gravity Team
January 1, 2025 - January 1, 2026
Defined a sharper visual direction for social media—cleaner and more considered—ensuring consistency across every channel and campaign. Produced steady event and campaign assets for community and investor-facing communications.
Creative/Design Lead (Marketing, Ecosystem & Event Assets) at CORE
January 1, 2024 - January 1, 2026
Created marketing, ecosystem, and event assets across social, announcements, and campaign visuals to support community growth and investor-facing communications within the Web3 space.
Brand Visual System Co-Lead (Creative/Design Lead) at Aethir
January 1, 2024 - January 1, 2026
Rebuilt the social media visual system from scratch, creating a cohesive and scalable design language to maintain consistency across touchpoints. Produced a high volume of marketing and event assets across global campaigns, community activations, and product launches while preserving quality. Expanded into a co-lead role by coordinating design deliverables, managing briefs and priorities, and keeping cross-functional stakeholders aligned.
Creative Director & Designer at MultiversalME
January 1, 2023 - January 1, 2025
Overhauled the brand’s social media visual identity, building a refined design system scalable across community channels. Produced event and campaign assets supporting community growth, announcements, and investor-facing communications in Web3 gaming. Led visual design for a space battle royale PC shooter (now live on Steam), contributing to the brand world and marketing presence.
Founder & Design Lead at Northnode Studio
January 1, 2018 - Present
Built Northnode from the ground up and stayed hands-on by design. Lead projects end-to-end—from initial brief to final delivery—working with a small team of designers, developers, and copywriters. Deliverables span full brand identity systems, social media guidelines, website design, pitch decks, marketing kits, packaging, and event assets for web3/blockchain startups and consumer brands. Consistently coordinate timelines, define briefs and copy, and keep cross-functional stakeholders aligned while maintaining quality through high-volume campaign and community work.

Education

Bachelor's Degree, Visual Communication Design at Bina Nusantara University
January 11, 2030 - October 21, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet, Financial Services, Media & Entertainment, Other, Consumer Goods, Retail, Travel & Hospitality, Real Estate & Construction