I build what hasn’t been built before. I’m a brand strategist, cultural architect, and dot-connector. Trained in the corporate trenches, but built for the culture. With a background in Fortune 500 sales and a decade of leading national campaigns, I blend business acumen with creative intuition to create impact you can feel and measure. From cannabis and culinary to fashion and festivals, I’ve launched product collaborations, scaled movements across 40+ cities, and turned consumer insight into brand loyalty. Whether the goal is visibility, velocity, or vibe- I bring the vision, the strategy, and the structure to scale it. Relationship-building is my superpower. Execution and integrity are my standard. If you're building something aligned, intentional, and unapologetically original, I’m the plug and the powerhouse who can bring it to life. Let’s collaborate if you’re looking for: 🔸 Brand strategy in wellness, cannabis, or culture 🔸 Experiential campaign development 🔸 Strategic partnerships + licensing 🔸 Festival activations or influencer ecosystems 🔸 Equity-driven storytelling that converts Currently open to brand consulting opportunities, partnership strategy roles, and cultural campaign collaborations.

Alycia Hightower

I build what hasn’t been built before. I’m a brand strategist, cultural architect, and dot-connector. Trained in the corporate trenches, but built for the culture. With a background in Fortune 500 sales and a decade of leading national campaigns, I blend business acumen with creative intuition to create impact you can feel and measure. From cannabis and culinary to fashion and festivals, I’ve launched product collaborations, scaled movements across 40+ cities, and turned consumer insight into brand loyalty. Whether the goal is visibility, velocity, or vibe- I bring the vision, the strategy, and the structure to scale it. Relationship-building is my superpower. Execution and integrity are my standard. If you're building something aligned, intentional, and unapologetically original, I’m the plug and the powerhouse who can bring it to life. Let’s collaborate if you’re looking for: 🔸 Brand strategy in wellness, cannabis, or culture 🔸 Experiential campaign development 🔸 Strategic partnerships + licensing 🔸 Festival activations or influencer ecosystems 🔸 Equity-driven storytelling that converts Currently open to brand consulting opportunities, partnership strategy roles, and cultural campaign collaborations.

Available to hire

I build what hasn’t been built before.

I’m a brand strategist, cultural architect, and dot-connector. Trained in the corporate trenches, but built for the culture. With a background in Fortune 500 sales and a decade of leading national campaigns, I blend business acumen with creative intuition to create impact you can feel and measure.

From cannabis and culinary to fashion and festivals, I’ve launched product collaborations, scaled movements across 40+ cities, and turned consumer insight into brand loyalty. Whether the goal is visibility, velocity, or vibe- I bring the vision, the strategy, and the structure to scale it.

Relationship-building is my superpower. Execution and integrity are my standard. If you’re building something aligned, intentional, and unapologetically original, I’m the plug and the powerhouse who can bring it to life.

Let’s collaborate if you’re looking for:
🔸 Brand strategy in wellness, cannabis, or culture
🔸 Experiential campaign development
🔸 Strategic partnerships + licensing
🔸 Festival activations or influencer ecosystems
🔸 Equity-driven storytelling that converts

Currently open to brand consulting opportunities, partnership strategy roles, and cultural campaign collaborations.

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Language

English
Fluent

Work Experience

National Food & Beverage Manager at Black Restaurant Week, LLC
January 1, 2016 - January 1, 2021
Led operations and partnership execution across national events networks, planning 40+ markets; scaled footprint from 1 to 40+ cities, achieving 115% growth and 92% geographic expansion. Managed relationships with 1,500+ culinary partners; activated partnerships with Pepsi, Bacardi, Maker’s Mark, and Grubhub. Drove 35%+ revenue growth through strategic programming and partnerships; built onboarding workflows and operational systems; directed staffing, logistics, vendor coordination, and on-site event operations; conducted post-event reviews to improve future programming and team alignment.
Brand Manager at ITG Brands - Back Woods Cigars
January 1, 2024 - January 1, 2025
Led strategy for Rolling Loud activations reaching 36,000+ attendees daily; expanded brand visibility through consumer-facing festival experiences. Generated $44K in on-site revenue across live activations; led RFPs and vendor sourcing across agencies, production, and event partners. Built pre-production workflows and post-event reporting tools; spearheaded IRL content capture strategies and social integration across live activations.
Account Manager at Campbell's Soup Company
January 1, 2004 - January 1, 2008
Managed multi-state health care and retail territories; exceeded quotas; built relationships with decision-makers to drive adoption and long-term retention; provided market feedback to support product positioning and growth.
Pharmaceutical Sales Representative at Procter & Gamble
January 1, 2008 - January 1, 2010
Launched and managed multi-state health care and retail territories across Missouri, Kansas, Texas, and Louisiana; exceeded quotas; delivered market feedback to support product positioning and growth.

Education

Bachelor of Arts in Biology at University of Missouri – Kansas City
January 11, 2030 - May 11, 2026

Qualifications

Platinum Muse Creative Award
January 11, 2030 - May 11, 2026
Gold Muse Creative Award
January 11, 2030 - May 11, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Manufacturing, Other