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I'm a strategic and commercially driven marketing leader with 18+ years of experience across luxury and resort hospitality. I currently serve as Group Director of Marketing for MGM Muthu Hotels, leading marketing for 55+ hotels and 10,000+ rooms across Europe, the UK, Africa and the Caribbean, and I focus on driving direct revenue, strengthening trade channel performance, and managing multi-million-euro budgets to deliver measurable business results. My strengths include cluster and multi-property marketing, brand governance, CRM implementation and distribution optimization. I've led product and distribution innovations, including launching cubabooking.com, and I enjoy building high-performing teams, aligning marketing with revenue objectives, and delivering guest lifetime value.…I'm a strategic and commercially driven marketing leader with 18+ years of experience across luxury and resort hospitality. I currently serve as Group Director of Marketing for MGM Muthu Hotels, leading marketing for 55+ hotels and 10,000+ rooms across Europe, the UK, Africa and the Caribbean, and I focus on driving direct revenue, strengthening trade channel performance, and managing multi-million-euro budgets to deliver measurable business results. My strengths include cluster and multi-property marketing, brand governance, CRM implementation and distribution optimization. I've led product and distribution innovations, including launching cubabooking.com, and I enjoy building high-performing teams, aligning marketing with revenue objectives, and delivering guest lifetime value.

Adhikar Vaish

Art Director, Graphic Designer, Brand Designer, +2

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I'm a strategic and commercially driven marketing leader with 18+ years of experience across luxury and resort hospitality. I currently serve as Group Director of Marketing for MGM Muthu Hotels, leading marketing for 55+ hotels and 10,000+ rooms across Europe, the UK, Africa and the Caribbean, and I focus on driving direct revenue, strengthening trade channel performance, and managing multi-million-euro budgets to deliver measurable business results. My strengths include cluster and multi-property marketing, brand governance, CRM implementation and distribution optimization. I've led product and distribution innovations, including launching cubabooking.com, and I enjoy building high-performing teams, aligning marketing with revenue objectives, and delivering guest lifetime value.…I'm a strategic and commercially driven marketing leader with 18+ years of experience across luxury and resort hospitality. I currently serve as Group Director of Marketing for MGM Muthu Hotels, leading marketing for 55+ hotels and 10,000+ rooms across Europe, the UK, Africa and the Caribbean, and I focus on driving direct revenue, strengthening trade channel performance, and managing multi-million-euro budgets to deliver measurable business results. My strengths include cluster and multi-property marketing, brand governance, CRM implementation and distribution optimization. I've led product and distribution innovations, including launching cubabooking.com, and I enjoy building high-performing teams, aligning marketing with revenue objectives, and delivering guest lifetime value.

Available to hire

I’m a strategic and commercially driven marketing leader with 18+ years of experience across luxury and resort hospitality. I currently serve as Group Director of Marketing for MGM Muthu Hotels, leading marketing for 55+ hotels and 10,000+ rooms across Europe, the UK, Africa and the Caribbean, and I focus on driving direct revenue, strengthening trade channel performance, and managing multi-million-euro budgets to deliver measurable business results.

My strengths include cluster and multi-property marketing, brand governance, CRM implementation and distribution optimization. I’ve led product and distribution innovations, including launching cubabooking.com, and I enjoy building high-performing teams, aligning marketing with revenue objectives, and delivering guest lifetime value.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Group Director of Marketing at MGM Muthu Hotels

August 1, 2022 - Present

Group-Level Commercial Marketing Leadership: Leads end-to-end marketing strategy across a geographically diverse portfolio (55+ hotels, 10,000+ rooms). Manages annual marketing budget of ~€2M with full ROI accountability and aligns activities with occupancy/ADR targets. Partnerships with Revenue, Distribution and Operations to drive direct revenue growth and reduce third-party channel dependency. Notable achievements include 150% YoY growth in brand website revenue, lifting direct channel share to 15% of online revenue, CRM implementation for repeat bookings and guest lifetime value, and launching cubabooking.com to strengthen distribution control and margins.

Managing Creative Director at idYAY Creations Pvt. Ltd.

December 1, 2014 - February 1, 2022

Founded and led a creative agency delivering ROI-driven brand and digital strategies. Executed high-impact campaigns for clients including The Times of India and The Oberoi Group. Developed customer acquisition strategies through LinkedIn marketing and Google Ads. Delivered complex website and digital platform projects with a strong performance focus.

Senior Manager – Advertising & Trade Marketing / Manager – Advertising & Production at The Oberoi Group (EIH Limited)

August 1, 2008 - December 1, 2014

Led corporate trade marketing initiatives for a luxury multi-property portfolio. Designed performance-linked incentive programs for travel partners, contributing to an 8–12% uplift in trade-driven bookings during tactical campaigns. Structured cooperative marketing initiatives to improve visibility and booking conversion. Supported occupancy drives during low-demand periods through targeted trade activation aligned with revenue management forecasts. Managed print media planning and negotiated premium placements delivering 15–20% efficiency gains. Built structured marketing toolkits for 30+ hotels and was recognized as Best Employee in Marketing for six consecutive years.

Art Director - Magazine Division at Thomson Digital

April 1, 2008 - August 1, 2008

Led design direction for magazine division, overseeing branding and editorial visual output.

Team Lead – Corporate Branding at CA (India) Technologies

October 1, 2004 - April 1, 2008

Led corporate branding initiatives and supported multi-project branding and communications.

Graphic Designer at Zing Media2Media

April 1, 2000 - August 1, 2002

Created print and digital assets, contributing to integrated campaigns and brand collateral.