Redesign of website - Stratifi

Challenge: Stratifi.com’s website was outdated in terms of design and functionality. Google Search didn’t find relevant content. Consider researching further to make sure the statement is credible.

The user interface (UI) lacked intuitiveness, making it difficult for visitors to navigate and find the information they needed. Additionally, the visual identity (VI) felt uninspired and failed to effectively communicate Stratifi’s brand value proposition.

My Role: As Senior Product Designer, I led the redesign of Stratifi.com, focusing on improving user experience (UX) and aesthetics (VI).

Process:

User Research:

Conducted user interviews and surveys to understand user needs, pain points, and expectations.
Analyzed website traffic data to identify user behavior patterns.
Information Architecture:

Developed a new sitemap that categorized information logically and made navigation intuitive.
Prioritized content based on user research findings and industry best practices.

Wireframing & Prototyping:

Created low-fidelity wireframes to visualize the website’s layout and user flow.
Developed interactive prototypes to gather user feedback and iterate on the design.

Visual Design:

Established a new visual identity that aligned with Stratifi’s brand values and target audience.
Implemented a clean and modern UI that prioritized user readability and ease of use.
Utilized clear and concise language throughout the website to enhance user understanding.

Results:

Increased User Engagement: The redesigned website saw a significant increase in time spent on site and page views per user.
Improved Conversion Rates: User actions such as contact form submissions and newsletter signups increased demonstrably.
Enhanced Brand Perception: The new visual identity helped Stratifi project a more professional and trustworthy image.

Conclusion:

The redesign of Stratifi.com resulted in a website that is not only aesthetically pleasing but also provides a superior user experience. This has led to increased user engagement, improved conversion rates, and a stronger brand perception for Stratifi.