Creative growth marketer and copywriter with 8+ years of cross-functional experience bridging consumer psychology, high-impact copy, and advanced AI workflows. Skilled in building AI-driven content production pipelines, optimizing for brand voice and narrative hooks, and reducing customer acquisition costs through data-informed iteration. Resourceful and analytical marketer who leads global, cross-functional teams, removes creative pipeline bottlenecks, and improves performance by translating metrics into smarter scripting and targeting. Experienced in performance analysis, marketing analytics, and coordination across design and production to deliver measurable results.…

Aditya Shankar

Creative growth marketer and copywriter with 8+ years of cross-functional experience bridging consumer psychology, high-impact copy, and advanced AI workflows. Skilled in building AI-driven content production pipelines, optimizing for brand voice and narrative hooks, and reducing customer acquisition costs through data-informed iteration. Resourceful and analytical marketer who leads global, cross-functional teams, removes creative pipeline bottlenecks, and improves performance by translating metrics into smarter scripting and targeting. Experienced in performance analysis, marketing analytics, and coordination across design and production to deliver measurable results.…

Available to hire

Creative growth marketer and copywriter with 8+ years of cross-functional experience bridging consumer psychology, high-impact copy, and advanced AI workflows. Skilled in building AI-driven content production pipelines, optimizing for brand voice and narrative hooks, and reducing customer acquisition costs through data-informed iteration.

Resourceful and analytical marketer who leads global, cross-functional teams, removes creative pipeline bottlenecks, and improves performance by translating metrics into smarter scripting and targeting. Experienced in performance analysis, marketing analytics, and coordination across design and production to deliver measurable results.

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Skills

Experience Level

Work Experience

Producer (AI-driven content production) at PocketFM UK | Promo
April 1, 2024 - Present
Architected custom Claude AI workflows to scale promotional script production from 2–3 to 8–10 scripts per week without compromising brand voice and taste. Optimized AI prompting for audio-first pacing and literary finesse to reduce average Cost Per Install (CPI) from ~$18–$30 to ~$6–$10 using blind-tested AI scripts. Engineered training-doc grounded best practices (e.g., “show, don’t tell,” logical beat-mapping, curiosity gaps) to improve average CTR from 0.80% to 2.40% on key fantasy titles. Built performance analysis spreadsheets to interpret ad data and iterate creative strategy, directly informing future script development. Coordinated global cross-geography teams; acted as critical gap support using Gemini and Adobe Express for thumbnail creation when design bandwidth was exhausted.
Pro m o Pro duce r at PocketFM UK
April 1, 2024 - Present
Architected a custom Claude AI workflow that scaled promo script production from 2–3 to 8–10 scripts per week without compromising brand voice. Optimized AI prompting for audio-first pacing and literary finesse, reducing average Cost Per Install (CPI) from $18–$30 to $6–$10 on blind-tested AI scripts. Engineered a proprietary training document capturing core storytelling rules (e.g., show-don’t-tell, logical beat mapping, curiosity gaps) to improve average CTR from 0.80% to 2.40% on key dark fantasy titles. Built performance analysis spreadsheets to decode ad data and iterate creative strategy, directly informing future script development. Coordinated multi-geography global teams; acted as critical stop-gap by independently using Gemini and Adobe Express for thumbnail design when design bandwidth was exhausted.
Senior Counselling Associate at Essay Education
July 1, 2020 - July 1, 2022
Delivered strategic higher-education counselling to 150+ students across undergraduate and postgraduate admissions. Supported profile development, connecting students to research, internships, and summer school opportunities to strengthen academic and extracurricular portfolios. Served as lead point-of-contact for partnerships with NGOs, educational enrichment programs, and internship opportunity providers. Directed application strategy including ideation, structuring, and editing of application materials.
Senior Counseling Associate at Essai Education
July 1, 2020 - July 1, 2022
Delivered strategic higher-education counseling to 150+ students for undergraduate and postgraduate admissions. Assisted profile development efforts and connected students to research, internships, and summer school opportunities for academic and extracurricular enrichment. Served as lead point-of-contact for partnerships with NGOs, education enrichment programs, and internship opportunity providers. Directed application strategy including ideation, structuring, and editing of application materials.
Copywriter at Scripbox
May 1, 2019 - July 1, 2020
Conceptualized, scripted, and created content including website content, app content, digital ads, audio ads, and offline brand collateral. Coordinated with partner digital agencies to create topic-based digital marketing campaigns such as surveys, interviews, branding communications, and digital properties. Led ideation, content, and copy design for educational video series on the company’s YouTube channel, collaborating with digital agency partners for video production, editing, and hosting. Scripted and assisted in production of brand videos including video ads, customer testimonial videos, and a collaborative video with Scoopwhoop Early Agency & Marketing Experience.
Intern Copywriter at M&C Saatch i
February 1, 2016 - June 1, 2018
Created targeted digital content, mailer campaigns, and social media contests for clients across healthcare, FMCG, IT, and entertainment.
Copywriter + Account Executive at Origami Creative Services
January 1, 2016 - January 1, 2018
Executed text, radio, and video campaigns while managing timelines and client support for overseas accounts in Dubai.
Copywriter (Creative) at Paddyfield Creative
July 1, 2015 - October 1, 2015
Conceptualized social media strategies, website overhauls, and radio content for diverse startup and enterprise clients.
Intern Copywriter at M&C Saatchi (sat atatchi)
February 1, 2015 - June 1, 2018
Created targeted digital content, emailer campaigns, and social media contests for clients across healthcare, FMCG, IT, and entertainment.
Copywriter (Creative) at KNCT Lab & Paddyfield Creative
January 1, 2015 - June 1, 2018
Conceptualized social media strategies, supported website overhauls, and created radio content for diverse startup and enterprise clients.
Copywriter + Account Executive at Origami Creative Services
January 1, 2015 - June 1, 2018
Executed text, radio, and video campaigns while managing timelines and client support for overseas accounts in Dubai.
Intern Engineer (Marketing) at iEnabler
January 1, 2015 - June 1, 2018
Leveraged marketing analytics for targeted client research and conceptualized guerilla marketing strategies for brand awareness.
Intern Engineer (Marketing) at iEnable r
January 1, 2015 - June 1, 2015
Leveraged marketing analytics for targeted client research and conceptualized guerrilla marketing strategies for brand awareness.

Education

MA Advertising at University of the Arts, London
September 1, 2022 - February 12, 2024
Graduated with "Merit"
BA Sociology & Anthropology at Ashoka University
August 8, 2016 - May 13, 2019
Received Academic Award for "Outstanding Progress in the Major"
BTech Civil Engineering at SJCE Mysore
August 6, 2012 - August 3, 2015
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Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services

Skills

Experience Level