SEO Manager at Laters.com (formerly Fly Fairly)

Own organic growth strategy for a payments-first OTA competing on flexibility (100+ BNPL/crypto payment methods, 650+ airlines) across US, UK, Singapore, and APAC markets. Lead SEO/AEO strategy through a full company rebrand and domain migration—protecting search equity while repositioning from a functional “fair pricing” value prop to an emotive, lifestyle-driven brand. Build presence in AI-driven search (ChatGPT, Perplexity, Google AI Overviews), shifting focus from rankings to brand recognition and citation share versus category leaders. Direct technical SEO and content infrastructure for a programmatic content engine spanning hundreds of airline, destination, and payment-method pages. Drive international expansion readiness with hreflang and localization to support entry into new non-English markets with local payment demand. Partner directly with founders/leadership, product, and engineering to embed SEO/AEO considerations into product and brand decisions.

SEO Manager (Contract) at Leverate Group

Built an e-commerce SEO product and secured a major Indonesian e-commerce client. Improved an insurance client’s website traffic by more than 7x within 12 months. Led the SEO team and formulated SEO/ASO/Google Business Profile/GEO strategies for new business pitches. Delivered on-page, off-page, and technical SEO implementations to improve client visibility. Built new product/service offerings based on an SEO foundation. Managed freelancers and external vendors supporting SEO deliverables. Experimented with new tools and AI-driven workflows and shared insights with the team. Reported to Head of Marketing Technology & COO.

SEO Manager at Leverate Group

Built an e-commerce SEO product and secured a major Indonesian e-commerce client. Improved an insurance client’s website traffic by more than 7x within 12 months. Led the SEO team and formulated SEO/ASO/Google Business Profile/GEO strategies for new business pitches. Delivered on-page, off-page, and technical SEO implementations to improve client website visibility. Built new product/service offerings based on an SEO foundation. Managed freelancers and external vendors to support SEO deliverables. Gathered new insights for SEO/ASO/GBP and shared learnings with the team, with continued experimentation using AI tools and workflows.

Associate SEO Manager at Green Park Content

Created technical recommendations for a client website revamp, resulting in traffic improvement of more than 32% after launch. Developed SEO strategy for managed clients, including SEO optimization, organic search opportunity discovery, competitor learning/insights, and website technical audits. Conducted keyword research and produced recommendations to support high-quality editorial content. Supported Head of Search for pitch decks by gathering and analyzing website performance data, assessing opportunities, and conducting competitor and backlink analysis plus on-page/technical reviews and Core Web Vitals assessment. Conducted YouTube optimization and coordinated with creative production to improve channel performance. Quality-checked SEO specialist outputs and ran knowledge-sharing/discussion sessions, delegating tasks to develop team members. Coordinated with the developer team to implement technical improvements and performed regular monitoring and traffic analysis to anticipate ne

Senior SEO Specialist at Green Park Content

Performed SEO optimization to improve managed clients’ website performance through on-page optimization, keyword research, technical audits, recommendations, and content gap analysis. Monitored and analyzed traffic to identify fluctuations and created performance reports with insights and action plans for clients. Conducted YouTube optimization to improve channel performance. Supported SEO leadership with reporting and recommendations.

Sr. SEO Specialist at Green Park Content

Conducted SEO optimization to improve client website performance through on-page optimization, keyword research, technical audits and recommendations, and content gap analysis. Monitored and analyzed client traffic fluctuations. Created website performance reports to communicate results, insights, learnings, and action plans to clients. Conducted YouTube optimization to improve client channel performance.