I tell myself I'm a copywriter, but I tell clients I'm their creative partner. This is because I do more than type words on a keyboard; I help clients decide what they're going to say, and how it makes them look to their audiences.…

Adie Iskandar

I tell myself I'm a copywriter, but I tell clients I'm their creative partner. This is because I do more than type words on a keyboard; I help clients decide what they're going to say, and how it makes them look to their audiences.…

Available to hire

I tell myself I’m a copywriter, but I tell clients I’m their creative partner. This is because I do more than type words on a keyboard; I help clients decide what they’re going to say, and how it makes them look to their audiences.

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Language

English
Advanced

Work Experience

Assistant Creative and Marketing Manager at Samurai 2K Aerosol
March 1, 2023 - Present
Generated RM 30,000,000 in sales for the year 2023 for parent company. Through my creative marketing strategy, built a 100+ strong community of fans that we interacted with daily via Telegram group. Achieved viral status on TikTok multiple times (sales-centric video). Kick started an affiliate program and gained affiliate members through a combination of community building and creative content. Performed marketing build-up for a live streaming session with 90+ active viewers multiple times.
Copywriter / Content Specialist at Samurai 2K Aerosol
January 1, 2021 - August 1, 2022
Wrote copies for most outgoing social media posts and ads. Created copies and content for multiple websites. Wrote monthly video and design content to organically raise brand awareness regarding the products and services. Liaised with designers and customer service to ensure outputs are in optimal condition.
Article Writer at Samurai 2K Aerosol
September 1, 2021 - December 31, 2021
Wrote copies for most outgoing social media posts and ads. Created copies and content for multiple websites. Wrote monthly video and design content to organically raise brand awareness regarding the products and services. Liaised with designers and customer service to ensure outputs are in optimal condition.
Creative Director at Xanax Printing Sdn. Bhd. / Xpress Malaysia
July 1, 2024 - April 30, 2025
Spearheaded creative direction, optimized graphics and copy, and developed corporate identity for the company. Managed campaign production with vendors and contractors for physical items and creative assets. Led brand and design outputs to enhance market presence.
Creative Director at Samurai 2K Aerosol
April 1, 2025 - Present
Creative Advertising concept development; strategic campaign planning; brand identity development and cross-functional coordination; liaison with designers and customer service to ensure deliverables are in optimal condition.

Education

Diploma at Universiti Teknologi MARA
January 1, 2016 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail
    paper Lingerie - On Your Body for 4 Minutes, In His Mind For Years

    Unique positioning for a lingerie brand.

    Heavy emphasis on memorability. No skin is shown at all, yet the lingerie is placed strategically suggestively, driving the point home for via art + short yet emotionally charged copy.

    The chosen direction is for the audience to emotionally project themselves onto the product, lessening reliance on more direct image-based confidence.