Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a user experience designer with 20+ years of experience creating user-centered web and mobile products through user research, Figma prototyping, and Human-Centered Design. I’m especially energized by turning complex workflows into clear, accessible experiences—then iterating quickly with usability testing and cross-functional collaboration. Across roles in software, healthcare, and education, I’ve led design teams on large-scale modernization efforts, built scalable design systems and accessibility standards, and partnered closely with engineering to accelerate delivery without sacrificing quality. I also bring a strong research and strategy foundation—translating stakeholder needs into practical prototypes, guiding roadmap priorities, and improving outcomes like task completion, engagement, and error reduction.…I’m a user experience designer with 20+ years of experience creating user-centered web and mobile products through user research, Figma prototyping, and Human-Centered Design. I’m especially energized by turning complex workflows into clear, accessible experiences—then iterating quickly with usability testing and cross-functional collaboration. Across roles in software, healthcare, and education, I’ve led design teams on large-scale modernization efforts, built scalable design systems and accessibility standards, and partnered closely with engineering to accelerate delivery without sacrificing quality. I also bring a strong research and strategy foundation—translating stakeholder needs into practical prototypes, guiding roadmap priorities, and improving outcomes like task completion, engagement, and error reduction.

Tony Dinoff

UX Designer, Product Designer, Designer, +1





I’m a user experience designer with 20+ years of experience creating user-centered web and mobile products through user research, Figma prototyping, and Human-Centered Design. I’m especially energized by turning complex workflows into clear, accessible experiences—then iterating quickly with usability testing and cross-functional collaboration. Across roles in software, healthcare, and education, I’ve led design teams on large-scale modernization efforts, built scalable design systems and accessibility standards, and partnered closely with engineering to accelerate delivery without sacrificing quality. I also bring a strong research and strategy foundation—translating stakeholder needs into practical prototypes, guiding roadmap priorities, and improving outcomes like task completion, engagement, and error reduction.…I’m a user experience designer with 20+ years of experience creating user-centered web and mobile products through user research, Figma prototyping, and Human-Centered Design. I’m especially energized by turning complex workflows into clear, accessible experiences—then iterating quickly with usability testing and cross-functional collaboration. Across roles in software, healthcare, and education, I’ve led design teams on large-scale modernization efforts, built scalable design systems and accessibility standards, and partnered closely with engineering to accelerate delivery without sacrificing quality. I also bring a strong research and strategy foundation—translating stakeholder needs into practical prototypes, guiding roadmap priorities, and improving outcomes like task completion, engagement, and error reduction.

Available to hire

I’m a user experience designer with 20+ years of experience creating user-centered web and mobile products through user research, Figma prototyping, and Human-Centered Design. I’m especially energized by turning complex workflows into clear, accessible experiences—then iterating quickly with usability testing and cross-functional collaboration.

Across roles in software, healthcare, and education, I’ve led design teams on large-scale modernization efforts, built scalable design systems and accessibility standards, and partnered closely with engineering to accelerate delivery without sacrificing quality. I also bring a strong research and strategy foundation—translating stakeholder needs into practical prototypes, guiding roadmap priorities, and improving outcomes like task completion, engagement, and error reduction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Sr. Product | UX Designer + Researcher at Flexion Inc.

December 31, 2022 - December 31, 2022

Spearheaded winning bids for Medicare and Office of Head Start contracts, securing $15M+ in awards and expanding staffing by 30+ hires. Mentored internal teams to strengthen design processes, collaboration, and delivery capabilities. Expanded the budget by 3x and grew the team from 14 to 45 personnel as client confidence increased following early delivery. Also designed and launched two APIs enabling Medicare providers to access and analyze patient outcome data, applying privacy, security, and accessibility standards while collaborating with data, engineering, and clinical stakeholders. Documented API requirements and supplied sample UI components to accelerate adoption.

Lead Product | UX Designer + Researcher at Flexion Inc.

January 1, 2022 - Present

Led the Product and UX Design team on a $10M+ Medicare claims-processing modernization initiative benefiting over 65 million Medicare beneficiaries and providers. Introduced Agile and Lean UX practices to teams unfamiliar with iterative design, building trust through user-centered delivery. Integrated engineering into the design process via cross-functional collaboration, accelerating delivery without compromising quality. Produced interactive prototypes in Figma and live code prototypes for rapid validation. Designed and iterated claims-processing interfaces and workflows to reduce processing time and errors. Led user research and prototype testing to guide feature prioritization and incremental releases. Established scalable design system components, pattern libraries, and accessibility standards within 6 months to improve consistency and accessibility.

Sr. Product | UX | Interaction Designer Consultant at Freelance

January 1, 2019 - December 31, 2022

Provided senior UX and interaction design consulting for multiple clients. Served as lead designer on marquee product modules for Medscape Education while also delivering freelance projects for additional clients. Focused on solving complex design problems, improving accessibility and responsiveness (including 508 compliance), and aligning design decisions with product and revenue goals through collaboration with product, engineering, and sales teams. Led research, wireframing, and interactive prototyping in Figma, then iterated based on testing and stakeholder feedback. Designed websites and digital assets for NYC art galleries and an independent music label, producing promotional and digital materials that supported engagement.

Sr. Product | UX Designer at WebMD | Medscape

January 1, 2016 - December 31, 2019

Led an end-to-end redesign of Medscape Education’s marquee product suite, simplifying workflows and increasing user engagement by 43%. Established a reusable design system and component library, reducing design-to-development handoff time by 28%. Implemented structured Agile design sprints and cross-functional workshops, improving on-time delivery by 17%. Translated commercial requirements into clinician-centered features with Sales and Pharma stakeholders, raising renewal rates for sponsored education modules and improving stakeholder satisfaction. Directed mixed-method UX research (interviews, contextual inquiry, prototype testing, and analytics) to prioritize roadmap work, eliminate usability blockers, and reduce support escalations. Mentored and scaled the design team while instituting accessibility checkpoints and QA gates, decreasing post-launch remediation and improving inclusive usability.

Product | UX Designer | Resource Manager at WebMD | Medscape

January 1, 2013 - December 31, 2016

Co-led a comprehensive redesign of medscape.com and native apps, streamlining navigation and increasing mobile task completion by 37%. Managed resource planning and sprint allocation across the design team, improving project throughput by 31%. Produced high-fidelity wireframes, interactive prototypes, and detailed specifications that reduced development time and accelerated releases by 19%. Integrated user research insights into product roadmaps to prioritize high-value clinician features, improving user satisfaction and lowering feature churn. Standardized visual and interaction guidelines across platforms to reduce UI regressions and strengthen brand consistency. Coordinated cross-functional stakeholder reviews across Product, Engineering, and Marketing to ensure alignment and timely delivery of major releases.

Interaction | Web Designer | Presentation Specialist at WebMD | Medscape

January 1, 2010 - December 31, 2013

Standardized source-file templates and production workflows, improving team productivity by 22%. Designed product and automated advertising templates supporting ad system operations and contributing to approximately $24M in advertising revenue. Deployed Agile and resource best practices across the team, reducing handoff delays and improving cross-team transparency. Created VP-level presentation materials for national conferences, increasing stakeholder engagement and follow-up opportunities by 27%. Introduced QA checkpoints and versioning practices that reduced late-stage design revisions by 18%. Mentored junior designers on production standards and accessibility best practices, improving output quality and reducing rework.

Sr. Interactive | UX | Web Designer Consultant at Freelance

January 1, 2008 - December 31, 2010

Provided UX, interaction, and digital design services for commercial ad agencies, pharmaceutical agencies, and media outlets. Delivered campaign assets, microsites, and interactive experiences that supported successful client pitches and high-visibility brand initiatives. Designed and delivered 200+ interactive and static campaign assets contributing to pitch wins and increasing agency billings by 29%. Developed reusable templates and production pipelines that cut average turnaround times by 23%. Built microsites and campaign landing pages with optimized interaction flows, increasing average session duration on tested projects by 37%. Collaborated with creative directors, copywriters, and developers to produce interactive prototypes that validated concepts and reduced production risk. Standardized asset handoff documentation, motion specs, and developer annotations to improve integration clarity and reduce implementation ambiguity. Delivered high-quality assets on schedule for high-pro

UX | Interactive Designer | Production Coordinator at Renegade Marketing Group

January 1, 2006 - December 31, 2008

Secured and supported an approximately $7M contract to design and launch an e-commerce platform for Panasonic Consumer Electronics. Brought in to resolve cross-department bottlenecks between Design, Development, and Project Management and align production workflows for a timely launch. Developed templated Photoshop source files optimized for developer integration, reducing asset integration time by 28%. Facilitated joint design-development workshops to improve cross-team communication and decrease production delays by 17%. Created cross-platform compatible design templates that passed QA on first review for 92% of deliverables. Partnered with Project Management to align milestones, lowering budget overrun risk and stabilizing timelines. Provided ongoing technical guidance to help the design team meet platform constraints and reduce rework, and supported troubleshooting during implementation to prevent launch delays.

Sr. Interactive | Web Designer at The College Board

January 1, 2003 - December 31, 2006

Delivered large-scale digital content with accessible and adaptable design for diverse audiences. Led UI design for a site-wide redesign, improving navigation efficiency and increasing average user path completion rates by 33%. Designed and deployed new application templates aligned with refreshed brand guidelines, enhancing design consistency across 100% of new pages. Collaborated with editorial and development teams to ensure accurate content integration and reduce publishing errors by 21%. Produced interactive splash pages, animations, and promotional graphics increasing campaign click-through rates by 19%. Applied usability heuristics and accessibility best practices to improve inclusivity for students and educators. Managed design iterations from concept to deployment under tight deadlines for seasonal program launches.

Graphic | Interactive Designer | Web Developer at NetMedia Inc.

January 1, 2000 - December 31, 2003

Produced end-to-end interactive products for entertainment clients including David Bowie and the New York Yankees, boosting client engagement by 41% on flagship campaigns. Designed and developed animations, multimedia content, and HTML layouts optimized for performance across major browsers. Applied early ActionScript and Flash innovations to create industry-first interactive experiences with recognition in multiple publications. Hand-coded HTML and streamlined asset optimization processes, reducing page load times by 26%. Supervised iterative upgrades for client sites, maintaining award-winning standards in a fast-changing digital landscape. Collaborated with cross-functional creative and technical teams to carry brand vision through to final delivery.