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I am a high-performing marketing professional with 9+ years of experience driving growth for leading multinational FMCG brands. My work centers on consumer-centric strategies, data-driven decision making, and building high-impact campaigns and innovations that resonate with customers and deliver measurable business results. I collaborate across global and cross-functional teams to translate insights into brand and sustainable growth, leading multi-market launches, digital campaigns, and go-to-market strategies that turn market opportunities into revenue and share gains.…I am a high-performing marketing professional with 9+ years of experience driving growth for leading multinational FMCG brands. My work centers on consumer-centric strategies, data-driven decision making, and building high-impact campaigns and innovations that resonate with customers and deliver measurable business results. I collaborate across global and cross-functional teams to translate insights into brand and sustainable growth, leading multi-market launches, digital campaigns, and go-to-market strategies that turn market opportunities into revenue and share gains.

Adisya Alfian

Digital Marketer, Brand Strategist, Marketing Strategist, +7

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I am a high-performing marketing professional with 9+ years of experience driving growth for leading multinational FMCG brands. My work centers on consumer-centric strategies, data-driven decision making, and building high-impact campaigns and innovations that resonate with customers and deliver measurable business results. I collaborate across global and cross-functional teams to translate insights into brand and sustainable growth, leading multi-market launches, digital campaigns, and go-to-market strategies that turn market opportunities into revenue and share gains.…I am a high-performing marketing professional with 9+ years of experience driving growth for leading multinational FMCG brands. My work centers on consumer-centric strategies, data-driven decision making, and building high-impact campaigns and innovations that resonate with customers and deliver measurable business results. I collaborate across global and cross-functional teams to translate insights into brand and sustainable growth, leading multi-market launches, digital campaigns, and go-to-market strategies that turn market opportunities into revenue and share gains.

Available to hire

I am a high-performing marketing professional with 9+ years of experience driving growth for leading multinational FMCG brands. My work centers on consumer-centric strategies, data-driven decision making, and building high-impact campaigns and innovations that resonate with customers and deliver measurable business results.
I collaborate across global and cross-functional teams to translate insights into brand and sustainable growth, leading multi-market launches, digital campaigns, and go-to-market strategies that turn market opportunities into revenue and share gains.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Brand Manager at Kimberly Clark Softex Indonesia

January 1, 2025 - Present

Led a nationwide initiative to grow the Softex Indonesia brand by launching innovations and strengthening offline/online channel presence, achieving a +536 bps market share increase to #1 in its category. Drove 13x growth in new product sales vs prior period and delivered 220% sell-out growth against target through integrated retail activation, distributor execution, and marketing support. Executed a high-impact integrated campaign that generated 70M+ impressions with the highest video completion rate in the industry, and shaped a compelling message for younger audiences. Built go-to-market plans, coordinated cross-functional execution (sales, retail, and media), and managed brand analytics including consumer profiling, sales and market share analysis, and competitive reviews to optimize brand objectives. Oversaw P&L and SKU performance to improve profitability.

Senior Assistant Brand Manager at Unilever Indonesia

January 1, 2022 - January 1, 2025

Led end-to-end integrated marketing strategy across product development, innovation launches, sales planning, promotions, and media engagement, delivering YTD growth of +113% and turning MAT market share from -600 bps to +400 bps within two months. Led a >€9M product innovation launch and integrated marketing campaign, elevating brand equity by +700 bps within three months. Executed global celebrity collaboration with Super Junior to promote a new product, amplifying relevance among younger consumers. Generated 106.6M+ impressions and 27,000% ROI from a TikTok-first digital campaign, and delivered IDR 12B media value with 14,000% ROI through a high-impact PR campaign. Achieved 224% ROI in three months on a national promotional sell-out by integrating retail activation, distributor execution, and media support. Drove NPD volume growth from under €1M to over €3M within 1 year. Collaborated with global and local stakeholders, agencies, and cross-functional teams to deliver high-impa

Assistant Brand Manager at Unilever Indonesia

January 1, 2020 - January 1, 2021

Drove brand growth in Unilever's Brand Power by delivering end-to-end integrated marketing across product development, launches, sales planning, promotions and media engagement. Recognized as the most improved Unilever Brand Power in 2020 (+88 bps vs LY) and achieved the second-highest national brand growth (+24.6% and 110% vs target). Led initiatives to increase core product penetration by +140 bps and NPD penetration by +160 bps, while shaping integrated plans across product development, launches, and media.

Area Assistant Sales Manager at Unilever Indonesia

January 1, 2019 - January 1, 2020

Led distributor growth by digitizing white-space coverage and implementing data-driven, region-specific sales strategies. Expanded distribution to 94 new stores within 2 months, increased new outlet sales run rate by 200%+, and grew repeat orders 5× within one month. Led the development of a new business model to increase coverage and sales growth, while managing distributor and sales team profitability and conducting area-based consumer demand analysis.

Marketing and Research Specialist at Personal Growth Indonesia

January 1, 2018 - January 1, 2019

Led marketing campaigns and research projects to translate consumer insights into targeted services. Led a nationwide mental health research project in collaboration with the Indonesia Ministry of Health: An Exploratory Cultural Investigation into Factors Linked with Mental Health in Indonesia, to understand socio-economic and cultural trends linked with mental health.