Available to hire
I’m Aditi, a senior digital growth and performance marketing leader with 9 years of experience driving scalable campaigns for SaaS, Tech, Cloud and EdTech. I excel at building data-driven growth systems, optimizing CAC and ROAS, and aligning demand gen with sales, product, and regional teams across APAC and EMEA.
From designing end-to-end funnel strategies to leading multi-channel programs and executive rounds, I thrive on cross-functional collaboration, rapid experimentation, and delivering measurable pipeline and revenue impact. I’m passionate about mentoring teams and elevating performance through clear dashboards and attribution models.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Hindi
Fluent
Work Experience
Digital Marketing Analyst at Genpact India Pvt. Ltd.
July 1, 2018 - October 8, 2025Developed and executed targeted Facebook and LinkedIn ad strategies to improve engagement and lead acquisition. Managed social media budgets and optimized campaign performance.
Senior Google Ads Specialist at Google (via Cognizant Technology Solutions)
December 1, 2021 - October 8, 2025Managed high-value Google Ads campaigns for LCS and Olympus Plus clients using data-driven bidding strategies and audience targeting to improve ROI and conversions. Trained junior team members.
Senior Manager – Performance Marketing at Simplilearn Solutions Pvt. Ltd.
December 1, 2022 - October 8, 2025Led performance marketing across SEM, social, email, and content marketing; managed budgets and optimized channels for cost-effectiveness; collaborated with creative and product teams.
Digital Marketing Strategy & Execution at Unext Learning Pvt. Ltd.
July 1, 2023 - October 8, 2025Developed and executed digital marketing strategies across PPC, social, email, SEO, and content marketing to drive lead generation and brand awareness; improved ROIs through data-driven optimization.
Senior Manager – Digital Marketing at UNext Learning Pvt. Ltd.
July 1, 2023 - October 8, 2025Led a team of digital marketing professionals, ensuring execution excellence and alignment with business growth objectives. Drove multi-channel marketing programs, improved pipeline generation, and delivered advisor- and client-focused initiatives. Implemented data-driven decision making and integrated marketing strategies to support go-to-market plans across APAC regions.
Senior Manager – Performance Marketing at Simplilearn Solutions Pvt. Ltd.
December 1, 2022 - October 8, 2025Led SEM and paid media campaigns across Google Ads, Facebook, LinkedIn, and YouTube to drive lead generation and maximize ROI. Managed budgets and optimized channel mix with cross-functional teams.
Senior Google Ads Specialist at Google (via Cognizant Technology Solutions)
December 1, 2021 - October 8, 2025Managed a 12-month high-value Google Ads campaigns for LCS and Olympus Plus clients. Optimized ROI with data-driven bidding, audience targeting, and performance analytics. Mentored junior team members.
Digital Marketing Analyst (NAB – National Australia Bank) at Genpact India Pvt. Ltd.
July 1, 2018 - October 8, 2025Executed targeted campaigns for NAB supporting financial advisor acquisition and engagement across digital channels. Managed social media budgets and collaborated with clients to craft data-driven digital marketing campaigns aligned with business goals.
Digital Marketing Strategy & Execution at UNext Learning Pvt. Ltd. (Manipal Group)
July 31, 2023 - October 8, 2025Developed and executed data-driven, multi-channel digital marketing strategies to drive pipeline growth and engagement, leveraging cross-functional collaboration and analytics to optimize impact.
Marketing Campaign Analyst – ASEAN at Salesforce
December 1, 2023 - PresentLed high-impact demand generation campaigns for ASEAN, using real-time tracking, Einstein Analytics for audience segmentation, and optimization to improve MQL-SQL conversions and pipeline velocity.
Senior Google Ads Specialist at Google (via Cognizant Technology Solutions)
December 31, 2021 - October 8, 2025Managed a 12-month portfolio of high-value Google Ads campaigns for LC S and Olympus Plus clients; optimized ROI through data-driven bidding strategies, audience targeting, and performance analytics; conducted training sessions for junior team members.
Digital Marketing Analyst (NAB – National Australia Bank) at Genpact India Pvt. Ltd.
July 1, 2018 - October 8, 2025Developed targeted Facebook and LinkedIn ad strategies to improve engagement and lead acquisition; managed social media budgets; collaborated with clients to align campaigns with business goals.
Senior Manager – Performance Marketing at Simplilearn Solutions Pvt. Ltd.
December 31, 2022 - October 8, 2025Led SEM and paid media campaigns across Google Ads, Facebook, LinkedIn, and YouTube; performed A/B testing, managed annual budgets, and collaborated with creative and product teams to optimize campaign performance.
Digital Marketing Analyst at Salesforce
December 1, 2023 - PresentLed data-driven, multi-channel marketing strategies for the ASEAN region, leveraging Salesforce Einstein Analytics for audience segmentation and Optimizely for A/B testing to optimize ad creatives, landing pages, and personalization. Drove improved conversion rates and pipeline engagement.
Senior Marketing Manager – Digital Marketing at Unext Learning Pvt. Ltd. (Manipal Group)
July 1, 2023 - October 8, 2025Defined and executed end-to-end digital marketing initiatives for growth and customer acquisition. Led multi-channel campaigns, ABM outreach, and cross-functional collaboration to accelerate ROI and pipeline growth; contributed to high engagement and renewal rates in the APAC region.
Senior Google Ads Specialist at Google (via Cognizant Technology Solutions)
December 1, 2021 - October 8, 2025Managed a 12-month high-value Google Ads campaigns for LCS and Olympus Plus clients; optimized RO I through data-driven bidding and audience targeting; improved conversion rates by refining campaign structures and leveraging advanced Google Ads tools; mentored junior team members.
Digital Marketing Analyst at NAB – National Australia Bank (Genpact India Pvt. Ltd.)
July 1, 2018 - October 8, 2025Developed targeted Facebook and LinkedIn ad strategies to improve engagement and lead acquisition; managed social media budgets ensuring cost-effective campaign execution and optimized performance; collaborated with clients to align campaigns with business goals.
Manager – Performance Marketing at Simplilearn Solutions Pvt. Ltd.
December 1, 2022 - October 8, 2025Led digital marketing programs across PPC, social media, email, SEO, and content marketing; drove performance through audience segmentation and real-time analytics; optimized channels for cost-effective ROI and enrollment growth.
Senior Manager – Digital Marketing at UNext Learning Pvt. Ltd., Bangalore (A Manipal Group Company)
January 1, 2023 - July 31, 2023Owned end-to-end performance and growth marketing strategy, leading paid media and funnel optimization to drive enrollments and revenue growth. Reduced CAC by 30% through targeting, bid optimization and landing page improvements; increased enrollments by 25% by restructuring the funnel and aligning messaging across channels. Built dashboards and mentored a team of digital marketers.
Senior Google Ads Specialist at Google (via Cognizant Technology Solutions)
July 1, 2018 - December 31, 2021Led and mentored a 12-member team, overseeing high-value Google Ads campaigns for LCS and Olympus Plus clients. Optimized ROI through data-driven bidding strategies, audience targeting, and performance analytics. Improved conversion rates by refining campaign structures and leveraging advanced Google Ads tools. Served as SME for the EMEA Olympus Plus team.
Digital Marketing Analyst at NAB – National Australia Bank (via Genpact India Pvt. Ltd.)
April 1, 2017 - July 31, 2018Developed and executed targeted Facebook and LinkedIn ad strategies to improve engagement and lead acquisition. Managed social media budgets, ensuring cost-effective campaigns and optimized performance. Collaborated with clients to craft data-driven digital marketing campaigns aligned with business goals.
Education
Executive Certificate Program in Digital Marketing at IIM Bodh Gaya
January 1, 2023 - January 1, 2023Diploma in Digital Marketing at Jamia Millia Islamia
January 1, 2022 - January 1, 2022Master of Business Administration (MBA) at NIMS, Rajasthan
January 1, 2017 - January 1, 2017Bachelor of Commerce (B.Com.) at Rajasthan University
January 1, 2015 - January 1, 2015Executive Certificate Program in Digital Marketing at IIM Bodh Gaya
January 1, 2023 - October 8, 2025Diploma in Digital Marketing at Jamia Millia Islamia
January 1, 2022 - October 8, 2025Master of Business Administration (MBA) at NMIMS, Rajasthan
January 1, 2017 - October 8, 2025Bachelor of Commerce (B.Com.) at Rajasthan University
January 1, 2015 - October 8, 2025Executive Certificate Program in Digital Marketing at IIM Bodh Gaya
January 1, 2023 - December 31, 2023Diploma in Digital Marketing at Jamia Millia Islamia
January 1, 2022 - December 31, 2022Master of Business Administration (MBA) at NIMS, Rajasthan
January 1, 2017 - December 31, 2017Bachelor of Commerce (B.Com.) at Rajasthan University
January 1, 2015 - December 31, 2015Executive Certificate Program in Digital Marketing at IIM Bodh Gaya
January 1, 2023 - January 1, 2023Diploma in Digital Marketing at Jamia Millia Islamia
January 1, 2020 - January 1, 2022Master of Business Administration (MBA) at NIMS, Rajasthan
January 1, 2015 - January 1, 2017Bachelor of Commerce (B.Com.) at University of Rajasthan
January 1, 2012 - January 1, 2015Executive Certificate Program in Digital Marketing at IIM Bodh Gaya
January 1, 2023 - February 6, 2026Master of Business Administration (MBA) at NIMS, Rajasthan
January 1, 2015 - December 31, 2017Bachelor of Commerce (B.Com.) at Rajasthan University
January 1, 2013 - December 31, 2015Qualifications
Google Ads Certification (Search, Display, Shopping, Video)
January 11, 2030 - October 8, 2025Google Analytics Certification
January 11, 2030 - October 8, 2025Executive Certificate Program in Digital Marketing
January 11, 2030 - October 8, 2025Google Ads Certification
January 11, 2030 - October 8, 2025Google Analytics Certification
January 11, 2030 - October 8, 2025Advanced Digital Marketing Strategies
January 11, 2030 - October 8, 2025Executive Certificate Program in Digital Marketing
January 1, 2023 - December 31, 2023Diploma in Digital Marketing
January 1, 2022 - December 31, 2022Master of Business Administration (MBA)
January 1, 2017 - December 31, 2017Bachelor of Commerce (B.Com.)
January 1, 2015 - December 31, 2015Google Ads Certification (Search, Display, Shopping, Video)
January 11, 2030 - October 8, 2025Google Analytics Certification
January 11, 2030 - October 8, 2025Advanced Digital Marketing Strategies
January 11, 2030 - October 8, 2025Google Ads (Search, Display, Shopping, Video)
January 11, 2030 - February 6, 2026Google Analytics
January 11, 2030 - February 6, 2026Advanced Digital Marketing Strategies
January 11, 2030 - February 6, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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