Hi, I’m Aditi Chourasiya, a digital marketing and communications professional with over 2 years of experience in SEM, social media marketing, and media planning. I’ve helped brands increase visibility, reach, and lead generation through multi-channel campaigns, data-driven optimization, and strong client engagement. I’m proficient with Google Ads, Meta Ads, Analytics, and WordPress, and I thrive in international agency settings (GroupM/WPP). I enjoy collaborating with cross-functional teams and adapting strategies to maximize ROI and build lasting relationships with clients.

Aditi Chourasiya

Hi, I’m Aditi Chourasiya, a digital marketing and communications professional with over 2 years of experience in SEM, social media marketing, and media planning. I’ve helped brands increase visibility, reach, and lead generation through multi-channel campaigns, data-driven optimization, and strong client engagement. I’m proficient with Google Ads, Meta Ads, Analytics, and WordPress, and I thrive in international agency settings (GroupM/WPP). I enjoy collaborating with cross-functional teams and adapting strategies to maximize ROI and build lasting relationships with clients.

Available to hire

Hi, I’m Aditi Chourasiya, a digital marketing and communications professional with over 2 years of experience in SEM, social media marketing, and media planning. I’ve helped brands increase visibility, reach, and lead generation through multi-channel campaigns, data-driven optimization, and strong client engagement.

I’m proficient with Google Ads, Meta Ads, Analytics, and WordPress, and I thrive in international agency settings (GroupM/WPP). I enjoy collaborating with cross-functional teams and adapting strategies to maximize ROI and build lasting relationships with clients.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Hindi
Advanced

Work Experience

Social Media Assistant at Dunelm
January 1, 2025 - Present
Planned and executed engaging social media campaigns (reels, stories, posts); increased follower engagement through interactive content (polls, Q&As, live sessions); optimized content performance using analytics; managed social media calendars and cross-department campaigns for seasonal promotions; implemented paid social campaigns with ROI tracking and strategy adjustments to maximize impact.
Digital Marketing Executive at Handle Me Socially
August 1, 2023 - September 17, 2025
Created and managed multi-platform content (Facebook, Instagram, Twitter, LinkedIn); monitored KPIs (reach, impressions, conversions) and implemented data-driven improvements; assisted in captions, hashtags, and calls-to-action to boost engagement; coordinated with creative teams for campaign execution; explored trends and platform features to maximize organic reach; partnered in planning and executing social media and search campaigns for clients to increase brand awareness, engagement, and conversions; tracked performance and ensured deliverables met deadlines; conducted audience research to improve targeting.
Media Planner at GroupM India (WPP) for television
December 1, 2022 - September 17, 2025
Aligned media planning with client objectives (Vodafone) by developing cross-channel strategies (TV, radio, print, OOH); used Yumi and BARC to analyze channel and program performance; monitored real-time campaign performance and optimized delivery; generated detailed Excel reports with metrics and actionable insights; collaborated on localized websites with new value propositions and visual identities.
Business Operations at Accenture, India
May 1, 2021 - September 17, 2025
Reviewed and evaluated content for public use, ensuring quality standards; developed an understanding of audience preferences to inform marketing and branding efforts; applied insights to create campaigns that engage target audiences; explored potential business opportunities and managed marketing & sales operations to drive product category revenue; collaborated with product and marketing teams to tailor campaigns for target market segments.

Education

MSc. Digital Marketing and Analytics at Dublin Business School
January 11, 2030 - January 1, 2024
Bachelor of Mass Media (Advertising) at Pillai’s College of Arts, Science, and Commerce, India
January 11, 2030 - January 1, 2020

Qualifications

Fundamentals of Digital Marketing
January 11, 2030 - September 17, 2025
Introduction to Personal Branding
January 11, 2030 - September 17, 2025
Certification in Google Ad Display
January 11, 2030 - September 17, 2025
Marketing Foundation
January 11, 2030 - September 17, 2025
Google Analytics Certification
January 11, 2030 - September 17, 2025
Search Engine Optimization (HubSpot)
January 11, 2030 - September 17, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Telecommunications