Aditya Dewan

Built a Python-based AI visibility audit workflow integrating DataForSEO, OpenAI, Perplexity, and Claude APIs to capture AI-generated answers, extract cited URLs, and identify frequently cited domains and entities. Piloted the framework with an early client engagement, tracking brand appearance rates across buyer-intent prompts on ChatGPT, Claude, Perplexity, and Google AI Overviews, and delivering a full visibility report. Analyzed competitor share of voice, identified high-value discovery and content gaps, and produced prioritized content recommendations (e.g., discovery clusters, program pages) to improve visibility in AI-generated answers. Created a repeatable research and reporting template designed to scale across future accounts.

Directed end-to-end SEO strategy and performance for Allhomes.com.au, a large-scale property marketplace (~1.2M organic sessions/month). Designed scalable internal linking for suburb profile pages, improving visits from ~39K/month to ~110K/month in four months. Resolved duplicate-content issues at scale by reworking listing-description rendering across syndicated property pages, reducing deindexation risk and supporting a 12% uplift in search visibility. Led technical SEO across listing and search templates: crawlability, indexation quality, Core Web Vitals, and structured data—partnering with product and engineering teams to prioritize and ship improvements. Improved crawl efficiency by 20% via reduced parameter-driven crawling, cleaner URL hierarchy enforcement, and robots.txt optimization. Rebuilt breadcrumbs and implemented comprehensive real-estate structured data (schema/JSON-LD). Owned recurring SEO dashboards and reporting (Looker Studio, Tableau, GSC, Snowflake/BigQuery SQL)

Supported technical, on-page, and content SEO initiatives across a marketplace spanning millions of pages. Contributed to audits, keyword research, page optimization, and internal-linking improvements, progressing from Graduate to Junior SEO Specialist over a multi-year tenure.