Hi there! I’m Aditya Mehrotra, a paid media specialist with over four years of experience driving results in paid media management. I’ve built and optimized Facebook and Google campaigns for more than 20 clients, consistently boosting ROI, reducing CPA, and maximizing ROAS. I’m comfortable budgeting up to $50k monthly and I enjoy crafting data-driven strategies that combine creative and analytical thinking. I also deploy CRM workflows using Zapier and Go High Level to streamline lead generation and nurture campaigns. I’m a collaborative, results-oriented professional who thrives on cross-functional collaboration and measurable outcomes. I love turning insights into action and helping brands grow their online presence across social, search, and CRM-enabled channels.

Aditya Mehrotra

Hi there! I’m Aditya Mehrotra, a paid media specialist with over four years of experience driving results in paid media management. I’ve built and optimized Facebook and Google campaigns for more than 20 clients, consistently boosting ROI, reducing CPA, and maximizing ROAS. I’m comfortable budgeting up to $50k monthly and I enjoy crafting data-driven strategies that combine creative and analytical thinking. I also deploy CRM workflows using Zapier and Go High Level to streamline lead generation and nurture campaigns. I’m a collaborative, results-oriented professional who thrives on cross-functional collaboration and measurable outcomes. I love turning insights into action and helping brands grow their online presence across social, search, and CRM-enabled channels.

Available to hire

Hi there! I’m Aditya Mehrotra, a paid media specialist with over four years of experience driving results in paid media management. I’ve built and optimized Facebook and Google campaigns for more than 20 clients, consistently boosting ROI, reducing CPA, and maximizing ROAS. I’m comfortable budgeting up to $50k monthly and I enjoy crafting data-driven strategies that combine creative and analytical thinking. I also deploy CRM workflows using Zapier and Go High Level to streamline lead generation and nurture campaigns.

I’m a collaborative, results-oriented professional who thrives on cross-functional collaboration and measurable outcomes. I love turning insights into action and helping brands grow their online presence across social, search, and CRM-enabled channels.

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Language

English
Fluent

Work Experience

Paid Media Specialist at GoWebbo & Co.
April 20, 2022 - Present
Developed and enhanced Facebook and Instagram campaigns for over 20 clients, leading to a 25% increase in click-through rates and a 15% reduction in cost per acquisition. Oversaw monthly budgets of up to $50K for Facebook advertising, achieving an average ROAS of 3.5x across client portfolios. Implemented tailored CRM workflows using Zapier and GoHigh Level to optimize lead generation workflows, yielding a 40% surge in qualified leads.
Digital Marketing Executive at Satguru Travel and Tourism Services
November 20, 2021 - March 20, 2022
Developed and executed comprehensive social media content strategies across multiple platforms, resulting in a 60% increase in engagement and a 35% increase in followers. Collaborated with cross-functional teams to create and implement impactful content, achieving a reach of over 50,000 users across social channels. Developed Facebook advertising campaigns increasing lead generation by 25% in the first month and implemented an email strategy boosting open rates by 35%.
Digital Marketing Consultant at GEC Group
September 20, 2020 - October 20, 2022
Developed and executed targeted outreach campaigns on LinkedIn Sales Navigator, resulting in a 20% increase in lead generation for clients. Assisted in crafting highly engaging, industry-specific content, delivering an average of 500 new followers per month on LinkedIn. Collaborated with cross-functional teams to optimize website content and design, yielding a 30% increase in site traffic and a 10% rise in conversion rates.
Digital Marketing Intern at Make Me Builder
March 20, 2020 - August 20, 2020
Handled digital marketing responsibilities, including social media management and running Google and Facebook ads to support campaigns.
Digital Marketing Intern at Qversity
December 20, 2019 - February 20, 2020
Managed social media accounts; performed on- and off-page SEO; developed strategies for ad campaigns; ran Google and social media ads; analyzed data via Google Analytics; used scheduling tools like Zoho Social and Hootsuite.
Digital Marketing Executive at Satguru Travel and Tourism Services, Dubai, UAE
November 20, 2021 - March 20, 2022
Developed and executed comprehensive social media content strategies across multiple platforms resulting in a 60% increase in engagement and a 35% increase in followers. Collaborated with cross-functional teams to create and implement impactful content, resulting in a total reach of over 50,000 users across social channels and driving brand awareness. Launched Facebook advertising campaigns resulting in a 25% increase in lead generation in the first month and executed an email marketing strategy that increased email open rates by 35%.

Education

Bachelor of Technology (B.Tech) at JECRC University
January 1, 2017 - February 10, 2026
Bachelor of Technology - BTech, Civil Engineering at JECRC University
January 11, 2030 - February 14, 2026

Qualifications

Digital Marketing Certification
January 1, 2019 - February 10, 2026
The Fundamentals of Digital Marketing, Google
January 1, 2019 - February 10, 2026
Digital Marketing Certification
January 1, 2019 - February 14, 2026
The Fundamentals of Digital Marketing
January 1, 2019 - February 14, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality