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Hi, I'm Aditya Prakash, a detail-oriented and performance-driven SEO lead with over 6 years of experience in e-commerce optimization and retail category management. I specialize in developing scalable SEO strategies that improve product findability, content relevance, and site navigation. Throughout my career, I've collaborated with cross-functional teams to deliver measurable organic growth and drive high traffic and conversion rates. I am passionate about mentoring team members and fostering collaborative problem-solving while continually striving to enhance SEO performance. With a strong background in digital marketing and data analytics, I enjoy leveraging data and technology to create impactful marketing solutions in the retail and omnichannel space.…Hi, I'm Aditya Prakash, a detail-oriented and performance-driven SEO lead with over 6 years of experience in e-commerce optimization and retail category management. I specialize in developing scalable SEO strategies that improve product findability, content relevance, and site navigation. Throughout my career, I've collaborated with cross-functional teams to deliver measurable organic growth and drive high traffic and conversion rates. I am passionate about mentoring team members and fostering collaborative problem-solving while continually striving to enhance SEO performance. With a strong background in digital marketing and data analytics, I enjoy leveraging data and technology to create impactful marketing solutions in the retail and omnichannel space.

Aditya Prakash

SEO Expert, Digital Marketer, Marketing Strategist, +2

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Hi, I'm Aditya Prakash, a detail-oriented and performance-driven SEO lead with over 6 years of experience in e-commerce optimization and retail category management. I specialize in developing scalable SEO strategies that improve product findability, content relevance, and site navigation. Throughout my career, I've collaborated with cross-functional teams to deliver measurable organic growth and drive high traffic and conversion rates. I am passionate about mentoring team members and fostering collaborative problem-solving while continually striving to enhance SEO performance. With a strong background in digital marketing and data analytics, I enjoy leveraging data and technology to create impactful marketing solutions in the retail and omnichannel space.…Hi, I'm Aditya Prakash, a detail-oriented and performance-driven SEO lead with over 6 years of experience in e-commerce optimization and retail category management. I specialize in developing scalable SEO strategies that improve product findability, content relevance, and site navigation. Throughout my career, I've collaborated with cross-functional teams to deliver measurable organic growth and drive high traffic and conversion rates. I am passionate about mentoring team members and fostering collaborative problem-solving while continually striving to enhance SEO performance. With a strong background in digital marketing and data analytics, I enjoy leveraging data and technology to create impactful marketing solutions in the retail and omnichannel space.

Available to hire

Hi, I’m Aditya Prakash, a detail-oriented and performance-driven SEO lead with over 6 years of experience in e-commerce optimization and retail category management. I specialize in developing scalable SEO strategies that improve product findability, content relevance, and site navigation. Throughout my career, I’ve collaborated with cross-functional teams to deliver measurable organic growth and drive high traffic and conversion rates.

I am passionate about mentoring team members and fostering collaborative problem-solving while continually striving to enhance SEO performance. With a strong background in digital marketing and data analytics, I enjoy leveraging data and technology to create impactful marketing solutions in the retail and omnichannel space.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Sr. Analyst, Hardline’s - SEO at Lowe’s

January 31, 2025 - July 30, 2025

Owned end-to-end category optimization with cross-functional collaboration including category managers, product teams, and partner agencies to implement scalable solutions. Managed local SEO strategy leading to a 10% improvement in visibility for geo-intent queries. Partnered with merchandising, content, and digital teams to align keyword strategy and drive organic conversions. Conducted technical audits and collaborated with product, engineering, and UX teams to embed SEO requirements in site elements.

Sr. Analyst, Hardline’s - SEO at Lowe’s

January 31, 2025 - July 30, 2025

Owned end-to-end category optimization and collaborated with category managers and partners. Led local SEO strategies including GMB optimization and local landing page improvements, resulting in 10% improved visibility for geo-intent queries. Partnered with content and digital teams to align SEO keyword strategy and performed comprehensive technical SEO audits. Collaborated with product and engineering to embed SEO requirements in site navigation and templates.

Lead - Search Engine Optimisation at Lowe’s

February 25, 2024 - Present

Developed and implemented a scalable SEO strategy focused on improving product findability, content relevance, and on-site navigation. Collaborated with cross-functional teams to optimize search and category experience. Managed SEO strategy and performance for the Hardlines business unit, driving over 183 million annual sessions. Provided mentoring to team members, established processes for Tier 1 events, maintained critical partnerships, managed Kanban board for SEO initiatives, and delivered accurate organic performance reports to leadership.

Lead - Search Engine Optimisation at Lowe’s

February 25, 2024 - Present

Developed and implemented a scalable SEO strategy focused on improving product findability, content relevance, and on-site navigation. Managed SEO strategy and performance for the Hardlines business unit, driving 183M+ annual sessions, representing one-third of total site traffic. Managed and optimized SEO strategies across content and technical verticals, improving rankings by 25%. Mentored team members and established standardized processes for key events. Managed SEO partnerships and created Kanban board for SEO initiatives. Delivered accurate organic performance reports to senior leadership.

Sr. Associate at Awign Pvt Ltd.

May 31, 2023 - July 30, 2025

Optimized job listings, implemented content marketing campaigns, and drove keyword-focused strategies that enhanced brand discoverability. Executed SEO strategies improving site structure and keyword targeting, leading to 20% organic traffic increase over six months. Created optimized job listings that tripled visibility and boosted organic applications by 25%. Generated SEO performance reports to support decision-making.

Sr. Associate at Awign Pvt Ltd.

May 31, 2023 - July 30, 2025

Optimized job listings, implemented content marketing campaigns, and drove keyword-focused strategies enhancing brand discoverability and conversion traffic. Improved site structure and keyword targeting, resulting in a 20% increase in organic traffic in six months. Increased visibility for key roles by 3x and organic applications by 25%. Generated SEO performance reports to support decision-making.

SEO Specialist at Fleek Technologies

December 31, 2022 - July 30, 2025

Designed and executed integrated SEO strategies for both website and mobile applications, setting clear traffic growth goals. Scaled non-branded organic traffic from 1,000 to 200,000 monthly sessions in four months by identifying high-intent keywords and improving on-page SEO. Increased app installs from organic traffic to over 5,000 per month by optimizing mobile-first landing experiences and metadata.

SEO Specialist at Fleek Technologies

December 31, 2022 - July 30, 2025

Designed and executed integrated SEO strategies for website and mobile application, scaling non-branded organic traffic from 1,000 to 200,000 monthly sessions within four months. Increased app installs by optimizing mobile-first landing experiences and improving metadata with CTA-rich content.

Assistant Manager at Growth Hackers Digital

June 30, 2022 - July 30, 2025

Led a team of 10 SEO and content specialists across 25+ client accounts in diverse industries such as eCommerce, SaaS, healthcare, and retail. Set measurable KPIs and ensured high-quality campaign execution. Streamlined internal processes for keyword mapping, on-page optimization, and reporting, improving team efficiency and reducing turnaround time by 30%.

Assistant Manager at Growth Hackers Digital

June 30, 2022 - July 30, 2025

Led a team of 10 SEO and content specialists across 25+ client accounts in eCommerce, SaaS, healthcare, and retail. Set measurable KPIs and streamlined internal processes for keyword mapping, on-page optimization, and reporting, improving efficiency and reducing turnaround time by 30%.

Search Marketing Executive at Growth Hackers Digital

January 31, 2022 - July 30, 2025

Supported day-to-day client account management through project tracking, documentation, and timely task execution. Assisted in client proposals and presentations via industry research, market benchmarking, and performance analysis.

Search Marketing Executive at Growth Hackers Digital

January 31, 2022 - July 30, 2025

Supported client account management through project tracking, documentation, and task execution. Developed client-facing proposals and presentations based on industry research and performance analysis.

Digital Marketing Executive at Inkoop.io

January 31, 2021 - July 30, 2025

Led strategic launch planning and marketing execution for a SaaS product with a focus on market research, SEO, and content-driven growth. Developed go-to-market plans and executed comprehensive SEO strategies targeting the U.S. and U.K. markets to increase visibility and qualified traffic.

Digital Marketing Executive at Inkoop.io

January 31, 2021 - July 30, 2025

Led strategic launch planning and marketing execution for a SaaS product focusing on SEO and content-driven growth. Developed go-to-market plans and executed SEO strategies increasing visibility and qualified traffic across US and UK markets.

Marketing Intern at Henote Technologies

December 31, 2019 - July 30, 2025

Executed campaigns and managed website content. Supported digital marketing efforts across social media and web, including optimizing WordPress pages for SEO and user engagement.

Marketing Intern at Henote Technologies

December 31, 2019 - July 30, 2025

Executed campaigns and managed website content. Assisted in digital marketing efforts across social media and web, optimizing WordPress pages to improve SEO and user engagement.