I am a Senior SEO Manager with 14+ years driving growth through technical SEO, content architecture, and data-led execution across MEN A and global brands. I manage cross-functional teams and external vendors, align roadmaps to business goals, and deliver measurable gains in rankings, traffic, and conversions. I use AI-assisted workflows to speed audits, forecasting, and content briefs while staying ahead of algorithm updates.
I am passionate about improving organic visibility and revenue by prioritizing high-impact opportunities and technical/content enhancements. I define and track core KPIs (rankings, organic traffic, CTR, bounce rate, conversions, revenue/ROI), identify issues and gaps, and deliver timely fixes with clear ownership, timelines, and post-launch validation. I continuously optimize team workflows and documentation to boost productivity and reduce turnaround time.
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