Available to hire
I’m Adriana, a Senior Product Designer specializing in design systems, scalable UI architecture, and enterprise platforms. With 7+ years of experience across fintech and real estate, I partner with product, engineering, and QA teams to deliver implementation-ready solutions that boost consistency, accessibility, and business outcomes.
I enjoy leading design systems governance, defining token-driven patterns, and aligning design with technical architecture. My work focuses on reducing rework, accelerating feature delivery, and fostering cross-functional collaboration to create accessible, scalable experiences for millions of users.
Skills
Experience Level
Language
Portuguese
Fluent
English
Fluent
Work Experience
Product Designer – Design Systems & Ops at Loft
March 1, 2024 - October 13, 2025Led the strategy and evolution of Loft's multi-brand design system, focusing on establishing a foundation that enabled product teams to build and test new end-user features with greater speed and consistency. Advocated for a design systems investment strategy resulting in R$9.7M in annual savings and freed resources for product innovation. Migrated 300+ designers from Sketch to Figma, creating new workflows that improved collaboration between design, engineering, and product. Architected and maintained 70+ accessible components (WCAG) forming a cohesive and reliable user experience across customer journeys.
Product Designer – Design System Governance at Itaú Unibanco
September 1, 2021 - October 13, 2025Led the definition of new design language and standards for components, tokens and accessibility; contributed to unifying multiple brands under a single white-label system to ensure a consistent brand experience for millions of customers. Designed and optimized user flows for POS (card machine) products, focusing on payment anticipation features that impacted merchants and liquidity.
Product Designer – Design System Governance at Uniqlo
September 1, 2021 - October 13, 2025Collaborated on governance and systemic alignment for Uniqlo's design system in Amsterdam, contributing to a consistent brand experience across a multi-brand portfolio by defining standards, components and accessibility guidelines; enabling faster, scalable product delivery.
Senior Product Designer – Design Systems & Platform at LOFT
September 1, 2021 - March 1, 2024Co-led the creation and evolution of a multi-product design system supporting complex real estate platforms. Designed scalable UI patterns, components, and interaction models used across multiple products and brands. Worked closely with frontend and backend engineers to ensure designs were technically grounded and ready for implementation. Defined governance, contribution workflows, and documentation supporting long-term system evolution. Produced high-fidelity Figma designs including variants, states, and edge cases. Contributed to initiatives generating R$9.7M in annual cost savings through reuse and reduced rework.
Product Designer – Design System Governance at ITAÚ UNIBANCO
February 1, 2020 - September 1, 2021Contributed to enterprise-scale digital platforms across financial products. Improved consistency, accessibility, and interaction standards in Design System v3.0. Designed end-to-end user flows for POS and payment tools in regulated environments. Collaborated with engineering, QA, and product to validate flows and reduce rework.
Sales Advisor / Customer Experience at UNIQLO
August 1, 2024 - PresentSupported customer experience and operations in a fast-paced global retail environment.
Product Designer – Design System Governance at ITAU UNIBANCO
February 1, 2020 - September 1, 2021Contributed to enterprise-scale digital platforms across financial products. Improved consistency, accessibility, and interaction standards in Design System v3.0. Designed end-to-end user flows for POS and payment tools in regulated environments. Collaborated with engineering, QA, and product to validate flows and reduce rework.
Senior Product Designer, Design Systems and Platform at LOFT
September 1, 2021 - March 1, 2024Co-led the strategy, implementation, and governance of a multi-product design system supporting complex real estate platforms. Built and maintained scalable component libraries, interaction patterns, and documentation adopted across multiple product teams. Defined contribution workflows, versioning processes, and governance standards to ensure long-term scalability and consistency. Partnered with frontend and backend engineers to align UI components with technical architecture and reusable code structures. Delivered detailed Figma libraries including variants, states, and accessibility-ready components. Improved efficiency and reduced duplicated work, contributing to R$9.7M in annual cost savings through standardization and reuse. Increased design-to-development alignment, reducing rework and accelerating feature delivery across squads.
Product Designer - Design System Governance at ITAU UNIBANCO
February 1, 2018 - September 1, 2021Contributed to enterprise-scale digital banking platforms serving millions of users. Enhanced consistency and accessibility standards through contributions to Design System v3.0. Designed end-to-end user flows for POS systems and payment solutions in regulated financial environments. Collaborated with product managers, engineers, QA, and compliance stakeholders to validate flows and ensure regulatory alignment. Reduced UX inconsistencies across digital products by promoting system-driven design adoption.
Sales Advisor - Customer Experience at UNIQLO
August 1, 2024 - PresentDelivered high-quality customer experience in a fast-paced global retail environment, strengthening communication, empathy, and service-oriented problem-solving.
Education
Bachelor of Arts in Digital & Multimedia Design at Centro Universitário Senac
January 1, 2015 - December 31, 2018Exchange in Digital Design at KEA – Copenhagen School of Design & Technology
January 1, 2016 - December 31, 2016BA in Digital & Multimedia Design at Centro Universitário Senac
January 11, 2030 - January 26, 2026Exchange Program at KEA Copenhagen School of Design & Technology
January 11, 2030 - January 26, 2026Technical Degree, Photography at FMU
January 11, 2030 - January 26, 2026BA in Digital & Multimedia Design at Centro Universitário Senac
January 11, 2030 - January 26, 2026Exchange Program at KEA Copenhagen School of Design & Technology
January 11, 2030 - January 26, 2026Technical Degree, Photography at FMU
January 11, 2030 - January 26, 2026BA in Digital and Multimedia Design at Centro Universitário Senac
January 11, 2030 - March 5, 2026Exchange Program at KEA Copenhagen School of Design and Technology
January 11, 2030 - March 5, 2026Technical Degree in Photography at FMU
January 11, 2030 - March 5, 2026Qualifications
Industry Experience
Financial Services, Software & Internet, Media & Entertainment, Professional Services, Retail, Real Estate & Construction
Skills
Experience Level
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