I'm a Senior Product Designer with 7+ years of experience designing complex digital platforms and system-driven products, with a strong focus on web and desktop experiences, scalable patterns, and end-to-end UX. I partner with product and engineering teams in ambiguous problem spaces, translating early exploration into clear, implementation-ready designs. I have led design system governance and collaborated closely with engineers to ensure technical grounding and long-term system evolution. Based in Amsterdam, I enjoy turning strategic insights into practical, accessible interfaces and scalable patterns that save time and reduce rework.

Adriana De Almeida

I'm a Senior Product Designer with 7+ years of experience designing complex digital platforms and system-driven products, with a strong focus on web and desktop experiences, scalable patterns, and end-to-end UX. I partner with product and engineering teams in ambiguous problem spaces, translating early exploration into clear, implementation-ready designs. I have led design system governance and collaborated closely with engineers to ensure technical grounding and long-term system evolution. Based in Amsterdam, I enjoy turning strategic insights into practical, accessible interfaces and scalable patterns that save time and reduce rework.

Available to hire

I’m a Senior Product Designer with 7+ years of experience designing complex digital platforms and system-driven products, with a strong focus on web and desktop experiences, scalable patterns, and end-to-end UX. I partner with product and engineering teams in ambiguous problem spaces, translating early exploration into clear, implementation-ready designs.

I have led design system governance and collaborated closely with engineers to ensure technical grounding and long-term system evolution. Based in Amsterdam, I enjoy turning strategic insights into practical, accessible interfaces and scalable patterns that save time and reduce rework.

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Language

Portuguese
Fluent
English
Fluent

Work Experience

Product Designer – Design Systems & Ops at Loft
March 1, 2024 - October 13, 2025
Led the strategy and evolution of Loft's multi-brand design system, focusing on establishing a foundation that enabled product teams to build and test new end-user features with greater speed and consistency. Advocated for a design systems investment strategy resulting in R$9.7M in annual savings and freed resources for product innovation. Migrated 300+ designers from Sketch to Figma, creating new workflows that improved collaboration between design, engineering, and product. Architected and maintained 70+ accessible components (WCAG) forming a cohesive and reliable user experience across customer journeys.
Product Designer – Design System Governance at Itaú Unibanco
September 1, 2021 - October 13, 2025
Led the definition of new design language and standards for components, tokens and accessibility; contributed to unifying multiple brands under a single white-label system to ensure a consistent brand experience for millions of customers. Designed and optimized user flows for POS (card machine) products, focusing on payment anticipation features that impacted merchants and liquidity.
Product Designer – Design System Governance at Uniqlo
September 1, 2021 - October 13, 2025
Collaborated on governance and systemic alignment for Uniqlo's design system in Amsterdam, contributing to a consistent brand experience across a multi-brand portfolio by defining standards, components and accessibility guidelines; enabling faster, scalable product delivery.
Senior Product Designer – Design Systems & Platform at LOFT
September 1, 2021 - March 1, 2024
Co-led the creation and evolution of a multi-product design system supporting complex real estate platforms. Designed scalable UI patterns, components, and interaction models used across multiple products and brands. Worked closely with frontend and backend engineers to ensure designs were technically grounded and ready for implementation. Defined governance, contribution workflows, and documentation supporting long-term system evolution. Produced high-fidelity Figma designs including variants, states, and edge cases. Contributed to initiatives generating R$9.7M in annual cost savings through reuse and reduced rework.
Product Designer – Design System Governance at ITAÚ UNIBANCO
February 1, 2020 - September 1, 2021
Contributed to enterprise-scale digital platforms across financial products. Improved consistency, accessibility, and interaction standards in Design System v3.0. Designed end-to-end user flows for POS and payment tools in regulated environments. Collaborated with engineering, QA, and product to validate flows and reduce rework.
Sales Advisor / Customer Experience at UNIQLO
August 1, 2024 - Present
Supported customer experience and operations in a fast-paced global retail environment.
Product Designer – Design System Governance at ITAU UNIBANCO
February 1, 2020 - September 1, 2021
Contributed to enterprise-scale digital platforms across financial products. Improved consistency, accessibility, and interaction standards in Design System v3.0. Designed end-to-end user flows for POS and payment tools in regulated environments. Collaborated with engineering, QA, and product to validate flows and reduce rework.

Education

Bachelor of Arts in Digital & Multimedia Design at Centro Universitário Senac
January 1, 2015 - December 31, 2018
Exchange in Digital Design at KEA – Copenhagen School of Design & Technology
January 1, 2016 - December 31, 2016
BA in Digital & Multimedia Design at Centro Universitário Senac
January 11, 2030 - January 26, 2026
Exchange Program at KEA Copenhagen School of Design & Technology
January 11, 2030 - January 26, 2026
Technical Degree, Photography at FMU
January 11, 2030 - January 26, 2026
BA in Digital & Multimedia Design at Centro Universitário Senac
January 11, 2030 - January 26, 2026
Exchange Program at KEA Copenhagen School of Design & Technology
January 11, 2030 - January 26, 2026
Technical Degree, Photography at FMU
January 11, 2030 - January 26, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Media & Entertainment, Professional Services, Retail, Real Estate & Construction