Over 10 years of graphic design experience in fields like btl/digital advertising, marketing, editorial and branding.

Adriana Echeverria

Over 10 years of graphic design experience in fields like btl/digital advertising, marketing, editorial and branding.

Available to hire

Over 10 years of graphic design experience in fields like btl/digital advertising, marketing, editorial and branding.

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Senior Graphic Designer at Belcorp, ésika
January 1, 2019 - January 1, 2023
Designed catalog materials for ésika, focusing on Fragrances and Personal Care sections. Managed organization and internal administration for the Fragance Design Team per campaign. Adapted key art for new products for the regular catalog and created/adapted design pieces for special campaigns, including holidays and national celebrations by country. Delivered production-ready graphic assets supporting ongoing brand and campaign needs.
Graphic Designer at Core Andina Group
January 1, 2018 - January 1, 2018
Designed digital advertising assets, including web banners and social media creatives. Created stationery and corporate identity materials, including business cards, supporting brand consistency across channels.
Digital Graphic Designer at Millennial Digital
January 1, 2016 - January 1, 2018
Performed branding adaptations for social media assets for clients including Madam Tusan, Central Parking System, Pinkberry, Datum, and Quantum Consultores. Created editorial design for print marketing materials for Central Parking System and Madam Tusan. Developed and edited key art and landing pages for Boss Revolution in both English and Spanish.
Graphic Designer at Cibertec Marketing
January 1, 2016 - January 1, 2018
Produced a variety of internal-use graphic materials including emailings, brochures, and posters. Created marketing pieces for external channels such as web banners and Google Ads. Edited and designed printed career information brochures. Produced 2D animation assets for social media and Google Ads.
Junior Graphic Designer at Yellow
January 1, 2012 - Present
Adapted and retouched key art and finalized artwork for advertising materials such as billboards and supermarket advertising. Styled and designed uniforms used for Peruvian model promotions for Lowenbraü and Budweiser brands.
Editorial Designer at Dedo Medio Magazine
January 1, 2012 - Present
Responsible for editorial design and editing of the magazine’s October issue. Managed photography retouching and collage work for articles included in that issue.
Junior Graphic Designer at Yellow Junior
January 1, 2012 - Present
Adapted key art, performed retouching, and finalized artwork for advertising materials such as billboards and supermarket advertising. Styled and designed uniforms used for Peru promotional campaigns for Lowenbraü and Budweiser brand models.

Education

Bachelor in Arts with Mention in Graphic Design at PUCP (Pontificia Universidad Católica del Perú)
January 11, 2030 - July 13, 2026
Data Analytics for Business Professionals at LinkedIn
January 11, 2030 - July 13, 2026
Introduction to User Experience Design at Udemy
January 11, 2030 - July 13, 2026
Bachellor in Arts with Mention in Graphic Design at PUCP
January 11, 2030 - July 13, 2026
Data Analytics for Business Professionals at Linkedin
January 11, 2030 - July 13, 2026
Introduction to User Experience Design at Udemy
January 11, 2030 - July 13, 2026

Qualifications

IELTS (8 pts, 2019)
January 1, 2019 - July 13, 2026
IELTS GA 8pts
January 11, 2030 - July 13, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Education