Adriana Sasu
I'm a strategic digital marketing leader with 10+ years of experience driving e-commerce and retail growth across fashion, beauty, automotive, and FMCG.
About
I’m a strategic digital marketing leader with 10+ years of experience driving e-commerce and retail growth across fashion, beauty, automotive, and FMCG. I’m committed to building bold, consumer-first strategies that balance creativity with data-driven performance. I bring strategic planning, brand strategy, and executional precision to every project — from product marketing and CX to omnichannel campaigns and DTC growth.
I lead by empowering people, not by controlling them. I set high standards and give my team the tools, feedback, and freedom they need to grow and deliver great work. I align cross-functional priorities, build strong relationships, and create shared ownership of strategic goals to move projects forward effectively. I stay curious, embrace feedback, and continuously look for ways to evolve — both in myself and in the teams I lead.
- 7 years' experience
- Joined October 2025
Skills· 14
Languages
- EnglishFluent
- Spanish; CastilianAdvanced
- Romanian, Moldavian, MoldovanFluent
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
- Consumer Goods
- Gaming
- Healthcare
- Non-Profit Organization
- Travel & Hospitality
Work experience· 4 roles
Shaped brand strategy and executed omnichannel digital strategies for a portfolio of brands; bridged creative, media, and technology to drive growth; led cross-functional teams across creative, data, and client services; delivered DTC growth and improved CX, media planning, and ROI across budgeted programs; led strategy for Dyson, Honda, Patek Philippe, Coca-Cola, Mars, Manor, and Universal Pictures.
Translated consumer insights into omnichannel strategies and tailored media plans; ROI-driven performance across campaigns; collaborated with creative, media and tech partners; supported brands like Coca-Cola, Mars, Manor, and Universal Pictures; improved measurement and optimization.
Delivered data-informed digital campaigns for global brands; led cross-functional teams; built scalable processes; drove efficient media activation and ROI; mentored team members and fostered a collaborative culture.
Education
Certifications and awards· 7
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