I’m a strategic digital marketing leader with 10+ years of experience driving e-commerce and retail growth across fashion, beauty, automotive, and FMCG. I’m committed to building bold, consumer-first strategies that balance creativity with data-driven performance. I bring strategic planning, brand strategy, and executional precision to every project — from product marketing and CX to omnichannel campaigns and DTC growth.
I lead by empowering people, not by controlling them. I set high standards and give my team the tools, feedback, and freedom they need to grow and deliver great work. I align cross-functional priorities, build strong relationships, and create shared ownership of strategic goals to move projects forward effectively. I stay curious, embrace feedback, and continuously look for ways to evolve — both in myself and in the teams I lead.
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