I'm a strategic digital marketing leader with 10+ years of experience driving e-commerce and retail growth across fashion, beauty, automotive, and FMCG. I’m committed to building bold, consumer-first strategies that balance creativity with data-driven performance. I bring strategic planning, brand strategy, and executional precision to every project — from product marketing and CX to omnichannel campaigns and DTC growth. I lead by empowering people, not by controlling them. I set high standards and give my team the tools, feedback, and freedom they need to grow and deliver great work. I align cross-functional priorities, build strong relationships, and create shared ownership of strategic goals to move projects forward effectively. I stay curious, embrace feedback, and continuously look for ways to evolve — both in myself and in the teams I lead.

Adriana Sasu

I'm a strategic digital marketing leader with 10+ years of experience driving e-commerce and retail growth across fashion, beauty, automotive, and FMCG. I’m committed to building bold, consumer-first strategies that balance creativity with data-driven performance. I bring strategic planning, brand strategy, and executional precision to every project — from product marketing and CX to omnichannel campaigns and DTC growth. I lead by empowering people, not by controlling them. I set high standards and give my team the tools, feedback, and freedom they need to grow and deliver great work. I align cross-functional priorities, build strong relationships, and create shared ownership of strategic goals to move projects forward effectively. I stay curious, embrace feedback, and continuously look for ways to evolve — both in myself and in the teams I lead.

Available to hire

I’m a strategic digital marketing leader with 10+ years of experience driving e-commerce and retail growth across fashion, beauty, automotive, and FMCG. I’m committed to building bold, consumer-first strategies that balance creativity with data-driven performance. I bring strategic planning, brand strategy, and executional precision to every project — from product marketing and CX to omnichannel campaigns and DTC growth.

I lead by empowering people, not by controlling them. I set high standards and give my team the tools, feedback, and freedom they need to grow and deliver great work. I align cross-functional priorities, build strong relationships, and create shared ownership of strategic goals to move projects forward effectively. I stay curious, embrace feedback, and continuously look for ways to evolve — both in myself and in the teams I lead.

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Language

English
Fluent
Spanish; Castilian
Advanced
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Head of Digital Strategy at Essence MediaCom Switzerland AG
April 1, 2025 - October 23, 2025
Shaped brand strategy and executed omnichannel digital strategies for a portfolio of brands; bridged creative, media, and technology to drive growth; led cross-functional teams across creative, data, and client services; delivered DTC growth and improved CX, media planning, and ROI across budgeted programs; led strategy for Dyson, Honda, Patek Philippe, Coca-Cola, Mars, Manor, and Universal Pictures.
Senior Digital Specialist at Essence MediaCom Switzerland AG
March 1, 2023 - October 23, 2025
Translated consumer insights into omnichannel strategies and tailored media plans; ROI-driven performance across campaigns; collaborated with creative, media and tech partners; supported brands like Coca-Cola, Mars, Manor, and Universal Pictures; improved measurement and optimization.
Digital Account Manager & Team Lead at Initiative Media
November 1, 2021 - October 23, 2025
Delivered data-informed digital campaigns for global brands; led cross-functional teams; built scalable processes; drove efficient media activation and ROI; mentored team members and fostered a collaborative culture.
Marketing & PR Manager at Kaffa Tea Romania
March 1, 2018 - October 23, 2025
Designed and executed brand marketing strategies, supported product launches, organized retail and trade events, and built customer engagement programs; contributed to growth and visibility in regional markets.

Education

Bachelor's degree in Public Relations, Advertising and Applied Communications at University of Bucharest
October 1, 2013 - June 1, 2016

Qualifications

LinkedIn Marketing Solutions Fundamentals
May 1, 2024 - October 23, 2025
Teads Ads Manager Fundamentals – Live Certification
August 1, 2023 - October 23, 2025
Teads Ads Manager Attention Expert – Live Certification
August 1, 2023 - October 23, 2025
Teads Ads Manager Master – Live Certification
April 1, 2024 - October 23, 2025
Teads Ads Manager Performance Expert – Live Certification
April 1, 2024 - October 23, 2025
Google Smart Bidding Expert & Trainer
March 1, 2020 - October 23, 2025
Google Partners Certification
March 1, 2020 - October 23, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Consumer Goods, Gaming, Healthcare, Non-Profit Organization, Travel & Hospitality