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I'm an innovative digital marketer with a decade of experience developing and executing marketing strategies for businesses of all sizes—from large B2B SaaS enterprises and internationally recognized retailers to fast-growing Series A startups and hybrid e-commerce/B2B SaaS models. I've managed millions in media spend across nearly every digital channel, including media buying, email marketing, affiliate programs, and more. I’m passionate about leveraging marketing and technology to create and execute data-driven strategies that drive measurable business growth.…I'm an innovative digital marketer with a decade of experience developing and executing marketing strategies for businesses of all sizes—from large B2B SaaS enterprises and internationally recognized retailers to fast-growing Series A startups and hybrid e-commerce/B2B SaaS models. I've managed millions in media spend across nearly every digital channel, including media buying, email marketing, affiliate programs, and more. I’m passionate about leveraging marketing and technology to create and execute data-driven strategies that drive measurable business growth.

Adrian Balahura

Performance Marketer, Social Media Manager, Social Media Freelancer, +2

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I'm an innovative digital marketer with a decade of experience developing and executing marketing strategies for businesses of all sizes—from large B2B SaaS enterprises and internationally recognized retailers to fast-growing Series A startups and hybrid e-commerce/B2B SaaS models. I've managed millions in media spend across nearly every digital channel, including media buying, email marketing, affiliate programs, and more. I’m passionate about leveraging marketing and technology to create and execute data-driven strategies that drive measurable business growth.…I'm an innovative digital marketer with a decade of experience developing and executing marketing strategies for businesses of all sizes—from large B2B SaaS enterprises and internationally recognized retailers to fast-growing Series A startups and hybrid e-commerce/B2B SaaS models. I've managed millions in media spend across nearly every digital channel, including media buying, email marketing, affiliate programs, and more. I’m passionate about leveraging marketing and technology to create and execute data-driven strategies that drive measurable business growth.

Available to hire

I’m an innovative digital marketer with a decade of experience developing and executing marketing strategies for businesses of all sizes—from large B2B SaaS enterprises and internationally recognized retailers to fast-growing Series A startups and hybrid e-commerce/B2B SaaS models.

I’ve managed millions in media spend across nearly every digital channel, including media buying, email marketing, affiliate programs, and more.

I’m passionate about leveraging marketing and technology to create and execute data-driven strategies that drive measurable business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Growth Marketing Consultant at Various clients (Dashlane, Allvue, TeamViewer, Prezi, NewtonX, BMC)

January 1, 2016 - Present

Developing, implementing, and analyzing high-impact, data-driven paid media strategies (SEM/PPC/SMM/CRO/SEO) across major platforms. Drove 28% YoY ROAS increase across Google, Bing, Meta, and LinkedIn; managed monthly budgets of $50k–$500k. Increased ARR by 6% by bridging user experience and revenue, validating Optimized experiments against HubSpot pipeline data. Improved revenue efficiency by 18% by developing a custom attribution model (GTM & Offline Data) to shift budget from broad reach to profitable segments.

Digital Marketing Consultant at Groupe SEB / Imusa (Consumer Goods)

January 1, 2016 - August 31, 2017

Developing, implementing, and analyzing high-impact paid media and content strategies. Drove 11% increase in marketplace sales across digital and retail channels; increased web traffic by 18% by aligning offline retail and online engagement, validating seasonal campaign strategies against competitor market data.

Digital Marketing Specialist at FMT Consultants

August 1, 2017 - November 30, 2019

Increased brand awareness and demand generation using SEM, SMM, ABM, and SEO. Improved SEO performance and reduced cost per lead by 18%. Established closed-loop reporting between Salesforce and Google Ads to validate lead quality and improve ROI.

Marketing Lead at XiltriX North America

November 1, 2019 - September 30, 2020

Established the North American marketing department. Increased sales meetings by 60% through cross-channel demand generation; improved email response rates to 85%; boosted web traffic by 120% through blogs, landing pages, SEO, and keyword research; forged content partnerships increasing leads by 120%.

Adjunct Instructor at Loyola University, New Orleans

October 1, 2020 - January 31, 2023

Designed and delivered advanced digital marketing curriculum (PPC, SEO, Analytics) to upskill 50+ professionals, bridging academic theory and real-world application.

Senior Paid Media Manager at Daxko

December 1, 2022 - May 31, 2024

Drove demand and brand awareness through multi-channel campaigns; optimized paid media performance to support SaaS fitness solutions for membership management and payment processing. Implemented data-driven strategies across channels to improve ROAS and revenue efficiency.

Sales/Marketing Team Lead at Friday Media Group

March 1, 2015 - January 31, 2016

Created competitive pricing strategies and multi-channel search and social campaigns; boosted traffic and qualified leads; achieved first-quarter break-even and over 200% YoY growth.

Account Manager at Friday Media Group

August 1, 2013 - March 31, 2015

Prospected new business with an average 22% close rate; strategized advertising campaigns for 50+ clients; maintained high client retention (90%).