I build brands, design ads, and run campaigns that actually perform. E-commerce and paid media specialist with a passion for creative strategy.

Adrian Gonzalez-Rubio

I build brands, design ads, and run campaigns that actually perform. E-commerce and paid media specialist with a passion for creative strategy.

Available to hire

I build brands, design ads, and run campaigns that actually perform. E-commerce and paid media specialist with a passion for creative strategy.

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Norwegian
Fluent
Danish
Advanced
English
Fluent

Work Experience

Digital Marketer & Brand Owner at Self-employed
October 1, 2022 - Present
Launched and scaled the online presence of international brands in the Norwegian market, including strategic planning and execution of paid advertising, localization, and growth initiatives; provided ongoing strategic guidance for brand positioning and long-term growth.
E-commerce Manager & Growth Specialist at Skechers (Norway)
October 1, 2022 - October 12, 2025
Launched and scaled Skechers online presence in Norway; conducted market analysis; implemented localized marketing strategies to optimize customer acquisition and retention; executed, monitored and optimized digital advertising campaigns for customers; provided ongoing strategic guidance for local brand position to ensure long-term growth.
AI/ML Annotation Analyst at Apple
January 1, 2022 - October 12, 2025
Improve and optimize Apple’s Siri function for the Norwegian market based on data analysis.
Account Manager at Idium 1881
August 1, 2021 - October 12, 2025
Develop and monitor digital advertising campaigns for customers, B2B and B2C; account management of current and new customers.
Digital Marketer & Growth Specialist at Self-Employed
October 1, 2022 - Present
Responsible for launching and scaling the online presence of international brands across multiple industries, driving ROI through paid advertising and data-driven optimization. Led market analysis, localized marketing strategies, and end-to-end digital advertising campaigns for clients.
AI/ML Annotation Analyst at Apple
January 31, 2022 - October 12, 2025
Improve Apple's Siri function for the Norwegian market based on data analysis.
Digital Consultant
August 31, 2021 - October 12, 2025
Close sales leads on Norwegian digital marketing customers. Develop and monitor digital advertising campaigns for customers, B2B and B2C.
Digital Marketer & Brand Owner at Self-Employed
October 1, 2022 - Present
Build and manage multiple e-commerce brands across various industries achieving consistent ROI, CRO and engagement through paid advertising and data-driven optimization. Plan, develop and run high performing end-to-end marketing campaigns. Create viral content through growth hacking with metrics including 25M+ views on a single Instagram post and 40,000+ new followers in 3 months. Portfolio available upon request.
E-commerce Manager & Growth Specialist at Makes You Local
October 1, 2022 - October 12, 2025
Responsible for launching and scaling the online presence of international brands such as Skechers in the Norwegian market. Conduct market analysis and implement localized marketing strategies to optimize customer acquisition and retention. Execute, monitor and optimize digital advertising campaigns for clients. Provide ongoing strategic guidance for local brand positioning to ensure long-term growth.
AI/ML Annotation Analyst at Apple
January 31, 2022 - October 12, 2025
Improve and optimize Apple’s Siri function for the Norwegian market based on data analysis.
E-commerce Manager & Growth Specialist at Self-employed / Freelance
October 1, 2022 - Present
Build and manage multiple e-commerce brands across various industries, achieving consistent ROI, CRO and engagement through paid advertising and data-driven optimization. Plan, develop and run high-performing end-to-end social media campaigns. Create viral content through growth hacking, evidenced by 25M+ views on a single Instagram post and 40,000+ new followers in 3 months.
AI/ML Annotation Analyst at Apple
January 1, 2022 - October 12, 2025
Improve and optimize Apple's Siri function for the Norwegian market based on data analysis.
Digital Consultant
August 1, 2021 - October 12, 2025
Close sales leads on Norwegian digital marketing customers; develop and monitor digital advertising campaigns for current and new customers (B2B and B2C) and manage client relationships.
Digital Marketer & Brand Owner at Self-employed / Brand Owner (CPH)
October 1, 2022 - Present
Responsible for launching and scaling the online presence of international brands such as Skechers in the Norwegian market. Conduct market analysis and implement localized marketing strategies to optimize customer acquisition and retention. Execute, monitor and optimize digital advertising campaigns for customers. Provide ongoing strategic guidance for local brand positioning to ensure long-term growth.
AI/ML Annotation Analyst at Apple
January 1, 2022 - October 12, 2025
Improve and optimize Apple’s Siri function for the Norwegian market based on data analysis.
Digital Consultant at Idium
August 1, 2021 - October 12, 2025
Close sales leads on Norwegian digital marketing customers. Develop and monitor digital advertising campaigns for customers, B2B and B2C. Account management of current and new customers.
Digital Marketer & Brand Owner at Self-employed / Freelance
October 1, 2022 - Present
Self-employed role focused on building and managing multiple e-commerce brands across various industries, achieving ROI, CRO, and engagement through paid advertising and data-driven optimization. Planned, developed and ran high-performing end-to-end social media campaigns; created viral content with growth hacking and metrics like 25M+ views on a single Instagram post and 40,000+ new followers in 3 months.
E-commerce Manager & Growth Specialist at Makes You Local
October 1, 2022 - October 13, 2025
Responsible for launching and scaling the online presence of international brands such as Skechers in the Norwegian market. Conduct market analysis and implement localized marketing strategies to optimize customer acquisition and retention. Execute, monitor and optimize digital advertising campaigns for customers. Provide ongoing strategic guidance for local brand position to ensure long-term growth.
AI/ML Annotation Analyst at Apple
January 1, 2022 - October 13, 2025
Improve and optimize Apple’s Siri function for the Norwegian market based on data analysis.
Digital Consultant at Idiom
August 31, 2021 - October 13, 2025
Close sales leads on Norwegian digital marketing customers. Develop and monitor digital advertising campaigns for customers, both B2B and B2C. Account management of current and new customers.
E-commerce Manager & Growth Specialist at Makes You Local
October 1, 2022 - October 13, 2025
Responsible for launching and scaling the online presence of international brands in the Norwegian market; conducted market analysis and localized marketing strategies to optimize customer acquisition and retention; executed, monitored and optimized digital advertising campaigns for customers; provided ongoing strategic guidance for local brand position to ensure long-term growth.
Digital Marketer & Brand Owner at Makes You Local
October 1, 2022 - Present
Self-employed; built and managed multiple e-commerce brands across various industries, achieving consistent ROI, CRO and engagement through paid advertising and data-driven optimization; planned, developed and ran high-performing end-to-end social media campaigns; created viral content through growth hacking, achieving 25M+ views on a single Instagram post and 40,000+ new followers in 3 months; portfolio available.
AI/ML Annotation Analyst at Apple
January 31, 2022 - October 13, 2025
Improved and optimized Apple’s Siri function for the Norwegian market based on data analysis.
Digital Consultant at Idiom 1881
August 31, 2021 - October 13, 2025
Close sales leads on Norwegian digital marketing customers; develop and monitor digital advertising campaigns for customers, B2B and B2C; account management of current and new customers.
Digital Marketer & Brand Owner at Self-employed
October 1, 2022 - Present
Responsible for launching and scaling the online presence of international brands, including Skechers in the Norwegian market. Conduct market analysis and implement localized marketing strategies to optimize customer acquisition and retention. Manage and optimize digital advertising campaigns for clients. Provide ongoing strategic guidance for local brand positioning to ensure long-term growth.
AI/ML Annotation Analyst at Apple
January 31, 2022 - October 13, 2025
Improve and optimize Apple's Siri function for the Norwegian market based on data analysis. Annotate and label data to support machine learning and natural language processing improvements for Norwegian language understanding.
Digital Consultant at Idium 1881
August 31, 2021 - October 13, 2025
Close sales leads on Norwegian digital marketing customers. Develop and monitor digital advertising campaigns for customers, including B2B and B2C. Account management of current and new customers.

Education

Branding & Marketing Programme at BI Norwegian Business School
January 1, 2018 - January 1, 2019
Paid Ads Meta (Facebook & Instagram) Branding & Marketing Programme at BI Norwegian Business School
January 1, 2018 - January 1, 2019
at BI Norwegian Business School
January 1, 2018 - January 1, 2019
at BI Norwegian Business School
January 1, 2018 - January 1, 2019
Marketing/Business Program at BI Norwegian Business School
January 1, 2018 - January 1, 2019

Qualifications

Branding & Marketing Programme
January 1, 2018 - January 1, 2019
Paid Ads Meta (Facebook & Instagram) Branding & Marketing Programme
January 1, 2018 - January 1, 2019
Paid Ads Certification
January 1, 2018 - January 1, 2019
Certificate in Paid Ads
January 1, 2018 - October 13, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education, Other