Lead Growth Designer at Sunbow Systems Inc.

Collaborated with the CEO to reposition Sunbow as a Shopify Growth Partner—strengthening brand positioning and boosting recurring monthly clients by over 40%. Partnered with the engineering team to develop Sunbow OS — a scalable internal platform that streamlined client management, increased efficiency, and cut YoY churn by 60% (from 10 to 4 clients lost annually). Led conversion-focused Shopify projects for enterprise clients, including Delta Airlines, Chick-fil-A, and Cava — driving engagement and sales, with Delta generating $800K in 24 hours without paid marketing. Launched an e-commerce subscription growth program serving 22 clients and generating $60K in monthly recurring revenue.

Lead Growth Designer at Sunbowl Systems Inc.

Collaborated with the CEO to reposition Sunbowl as a Shopify Growth Partner—strengthening brand positioning and boosting recurring monthly clients by over 40%. Partnered with the engineering team to develop Sunbowl OS—a scalable internal platform that streamlined client management, increased efficiency, and cut YoY churn by 60% (from 10 to 4 clients lost annually). Led conversion-focused Shopify projects for enterprise clients, including Delta Airlines, Chick-fil-A, and Cava—driving engagement and sales, with Delta generating $800K in 24 hours with outpaid marketing. Launched an e-commerce subscription growth program serving 22 clients and generating $60K in monthly recurring revenue.

Senior Product Designer at Perch Mortgages

Led user testing and competitive analysis initiatives that informed key product decisions and contributed to a 30% increase in market share within six months. Refined the design system and product documentation, cutting design and development time by 40% average feature turnaround time from 1 week to 3 days. Collaborated closely with Product and Engineering teams to align UX decisions with business goals, driving measurable improvements in user satisfaction and retention.

Design & Business Consultant at Freelance

Partnered with small businesses and emerging brands to design and launch digital experiences that grew revenue by 50% on average. Delivered conversion-focused websites across WordPress, Wix, Squarespace and Shopify, combining strong UX principles with clear business strategy. Advised clients on scope, budget, and positioning, helping refine offers and streamline operations to improve project ROI and efficiency. Built long-term client partnerships through a consultative, results-driven approach focused on sustainable growth and retention.

Design & Business Consultant / Freelance at Freelance

Partnered with small businesses and emerging brands to design and launch digital experiences that grew revenue by 50% on average. Delivered conversion-focused websites across WordPress, Wix, Squarespace and Shopify, combining strong UX principles with clear business strategy. Advised clients on scope, budget, and positioning, helping refine offers and streamline operations to improve project ROI and efficiency. Built long-term client partnerships through a consultative, results-driven approach focused on sustainable growth and retention.

Senior Product Designer at Perch Mortgages

Led user testing and competitive analytics initiatives that informed key product decisions and contributed to a 30% increase in market share within six months. Refined the design system and product documentation, cutting design and development time by 40% on average; turnaround time went from 1 week to 3 days. Collaborated with Product and Engineering teams to align UX decisions with business goals, driving measurable improvements in user satisfaction and retention.