I am Adrian Powell, a London-based Production Designer passionate about creating physical environments that communicate brand and organizational narratives across live events, conferences and experiential activations. With a background in Interior Architecture and experience spanning global conferences, branded experiences and screen-based productions, I work across the full lifecycle of experiential projects—from strategic concept development and spatial planning through to technical design, fabrication and on-site execution. Currently Head of Production Design at Web Summit, I lead the design and delivery of internationally broadcast stages and brand environments for events hosting up to 30,000 attendees. I collaborate cross-functionally with marketing, production and operations stakeholders to translate organizational messaging into scalable, audience-facing experiences across physical and hybrid environments.

Adrian Powell

I am Adrian Powell, a London-based Production Designer passionate about creating physical environments that communicate brand and organizational narratives across live events, conferences and experiential activations. With a background in Interior Architecture and experience spanning global conferences, branded experiences and screen-based productions, I work across the full lifecycle of experiential projects—from strategic concept development and spatial planning through to technical design, fabrication and on-site execution. Currently Head of Production Design at Web Summit, I lead the design and delivery of internationally broadcast stages and brand environments for events hosting up to 30,000 attendees. I collaborate cross-functionally with marketing, production and operations stakeholders to translate organizational messaging into scalable, audience-facing experiences across physical and hybrid environments.

Available to hire

I am Adrian Powell, a London-based Production Designer passionate about creating physical environments that communicate brand and organizational narratives across live events, conferences and experiential activations. With a background in Interior Architecture and experience spanning global conferences, branded experiences and screen-based productions, I work across the full lifecycle of experiential projects—from strategic concept development and spatial planning through to technical design, fabrication and on-site execution.

Currently Head of Production Design at Web Summit, I lead the design and delivery of internationally broadcast stages and brand environments for events hosting up to 30,000 attendees. I collaborate cross-functionally with marketing, production and operations stakeholders to translate organizational messaging into scalable, audience-facing experiences across physical and hybrid environments.

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Language

Chinese
Intermediate

Work Experience

Production Designer / Art Director at Rankin / Hunger Magazine
November 1, 2021 - October 31, 2022
Support Producers and Directors in delivery of sets for commercials, editorials and narratives. Cost, design and project manage all set builds including sourcing all props, materials and suppliers. Use SketchUp for drawings and visuals.
Head of Production Designer (Experiential) at Web Summit
November 1, 2021 - October 31, 2022
Lead the creative direction and delivery of live stages and audience environments for internationally broadcast conferences. Translate concepts into practical spatial designs for large-scale live and hybrid environments. Collaborate with producers, technical teams and fabricators to ensure safe, scalable on-site delivery. Oversee design visuals and technical drawings from concept through build; manage on-site implementation across multiple international venues; guide multidisciplinary design teams to cohesive outcomes across live experiences.
Senior Production Manager / Production Designer at Helix 3D
January 1, 2020 - January 31, 2021
Running 360 management of projects from costing and planning to completion. Cost, design and project manage various PR campaigns, sets and events. Control project budgets up to 300k. Meet with clients to understand requirements. Liaise and brief my team, review, manage and track deadlines and budgets using Monday and Toggl Time Tracker.
Production Designer / Art Director at Maestra
November 1, 2018 - December 31, 2019
Supported Project Managers and Technical Managers in delivery of live events and sets. Involved in every stage of the design process; from initial site visit. Developed ideas and sourced suppliers, materials and coordinated designs. Produced detailed floor plans, moodboards and 3D designs. Designed and formatted artwork such as backdrops, presentations and POS. Manage all built elements on site.
Production Designer at Presentation International
January 1, 2018 - November 30, 2018
Designing temporary interior solutions for major brands to advertise on over the course of a few days. Focusing on making the brand stand out in an interesting way. Used CAD for all plans and working drawings as well as 3D software for visuals. Space planning and time frame management were key elements of the job. Liaised with clients and contractors, sourced items and furniture and produced cost reports. Produced, reviewed and managed project plans and deadlines. Manage multiple builds within one venue.

Education

Add your educational history here.

Qualifications

BA Hons: Interior Architecture
January 11, 2030 - April 13, 2026
BA Hons: Interior Architecture
January 11, 2030 - April 13, 2026

Industry Experience

Other, Media & Entertainment, Consumer Goods, Non-Profit Organization, Professional Services, Retail, Travel & Hospitality