I am Adrian Powell, a London-based Production Designer passionate about creating physical environments that communicate brand and organizational narratives across live events, conferences and experiential activations. With a background in Interior Architecture and experience spanning global conferences, branded experiences and screen-based productions, I work across the full lifecycle of experiential projects—from strategic concept development and spatial planning through to technical design, fabrication and on-site execution.
Currently Head of Production Design at Web Summit, I lead the design and delivery of internationally broadcast stages and brand environments for events hosting up to 30,000 attendees. I collaborate cross-functionally with marketing, production and operations stakeholders to translate organizational messaging into scalable, audience-facing experiences across physical and hybrid environments.
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