I'm Adriana del Pilar Fernández Arze, a graphic designer and art director with a background in digital business management. I design logos, visual identities, and campaigns, blending branding with storytelling to help brands connect with their audiences. Currently a Graphic Design Professor at Universidad Privada Boliviana and Universidad Católica Boliviana, I work across branding, video editing, and typography, with experience in international campaigns and cross-cultural projects. I enjoy exploring AI-assisted design workflows to accelerate creative processes while keeping human-centered design at the core.

Adriana del Pilar Fernández Arze

I'm Adriana del Pilar Fernández Arze, a graphic designer and art director with a background in digital business management. I design logos, visual identities, and campaigns, blending branding with storytelling to help brands connect with their audiences. Currently a Graphic Design Professor at Universidad Privada Boliviana and Universidad Católica Boliviana, I work across branding, video editing, and typography, with experience in international campaigns and cross-cultural projects. I enjoy exploring AI-assisted design workflows to accelerate creative processes while keeping human-centered design at the core.

Available to hire

I’m Adriana del Pilar Fernández Arze, a graphic designer and art director with a background in digital business management. I design logos, visual identities, and campaigns, blending branding with storytelling to help brands connect with their audiences.

Currently a Graphic Design Professor at Universidad Privada Boliviana and Universidad Católica Boliviana, I work across branding, video editing, and typography, with experience in international campaigns and cross-cultural projects. I enjoy exploring AI-assisted design workflows to accelerate creative processes while keeping human-centered design at the core.

See more

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Graphic Design Professor at Universidad Privada Boliviana
January 1, 2023 - Present
Graphic Design Professor at Universidad Católica Boliviana
January 1, 2023 - Present
Marketing Department at Universidad Privada Boliviana
January 1, 2020 - February 1, 2026
Graphic Designer at Perfumes Aromante, México
August 31, 2025 - October 31, 2025
- Designed static visual assets for paid and evergreen campaigns using AI-generated imagery, refined and enhanced in Adobe Photoshop. - Produced AI-generated video content for both web platforms and in-store digital screens, ensuring visual consistency across channels. - Redesigned product imagery for the entire perfume catalog using AI tools, improving visual quality and alignment with the brand’s aesthetic.
Graphic Designer at Presidential Campaign of Samuel Doria Medina
March 1, 2025 - April 1, 2025
Graphic Designer at Center for Cultural Transformation and Leadership, Chile
January 1, 2024 - Present
Graphic Design Director at Post Espacio Creativo
January 1, 2019 - Present
Graphic Designer at Hunstmans Inc. - VA, USA
December 31, 2017 - Present
Graphic Design and Video Editing; Brand Design; Creative Lettering; Typography; Visual Communication; Adobe Creative Suite
Graphic Designer at Universidad Privada Boliviana
January 1, 2020 - February 1, 2026
Graphic Designer at Perfumes Aromante
September 1, 2025 - November 1, 2025
Static visuals and AI-generated video content for marketing campaigns in Mexico.
Graphic Design Director at Center for Cultural Transformation and Leadership
January 1, 2024 - Present
Graphic Design and Video Editing at Post Espacio Creativo
January 1, 2019 - Present
Graphic Designer at Hunstmans Inc.
January 1, 2018 - Present
Video editing, brand design, creative lettering, typography, visual communication, Adobe Creative Suite.

Education

Master's Degree in Digital Business Management and Strategy at Universidad Privada de Bolivia
January 1, 2021 - April 20, 2022
Bachelor's Degree in Graphic Design at Universidad Privada de Bolivia
January 1, 2014 - April 20, 2026
Art Direction at Brother Lima Escuela de Creativos Online
March 1, 2021 - April 1, 2021
Master’s Degree at Universidad Privada de Bolivia
January 1, 2021 - January 1, 2021
Bachelor’s Degree at Universidad Privada de Bolivia
January 1, 2014 - January 1, 2014
Typography course at Brother Lima Escuela de Creativos Online
January 1, 2021 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other