๐Ÿ™‹โ€โ™€๏ธ I'm Adriana, Growth Advisor and Founder of digital connector. With 15+ years leading Growth, Digital Marketing, Product Marketing and Retention at companies like Glovo, eDreams and Audiostack.ai, I've learned that sustainable growth isn't about spending more on acquisition โ€” it's about making every customer count. โญ What I do: I help tech companies and digital teams grow smarter โ€” strengthening retention and conversion rates instead of inflating acquisition budgets. And I help women professionals reinvent themselves and build their own digital business in a market that's changing faster than most people want to admit. What makes me different: I connect Business and Tech with empathy. I see the 360ยฐ opportunities others miss โ€” across marketing, product and operations โ€” making data-driven decisions while keeping the human at the centre. ๐Ÿ“ฒ My experience spans e-commerce, marketplaces, SaaS and apps across 24 markets. Results I've driven: โ†’ 2x qualified leads with CRO and content โ†’ 3x product registrations and usage in 6 months โ†’ 30% increase in global retention across 24 markets Who I work with: Tech startups and scale-ups looking to grow through retention + AI, and women professionals ready to leap into the digital economy on their own terms. ๐Ÿ“ฉ If any of this resonates, send me a message.โ€ฆ

Adriana Obregon

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๐Ÿ™‹โ€โ™€๏ธ I'm Adriana, Growth Advisor and Founder of digital connector. With 15+ years leading Growth, Digital Marketing, Product Marketing and Retention at companies like Glovo, eDreams and Audiostack.ai, I've learned that sustainable growth isn't about spending more on acquisition โ€” it's about making every customer count. โญ What I do: I help tech companies and digital teams grow smarter โ€” strengthening retention and conversion rates instead of inflating acquisition budgets. And I help women professionals reinvent themselves and build their own digital business in a market that's changing faster than most people want to admit. What makes me different: I connect Business and Tech with empathy. I see the 360ยฐ opportunities others miss โ€” across marketing, product and operations โ€” making data-driven decisions while keeping the human at the centre. ๐Ÿ“ฒ My experience spans e-commerce, marketplaces, SaaS and apps across 24 markets. Results I've driven: โ†’ 2x qualified leads with CRO and content โ†’ 3x product registrations and usage in 6 months โ†’ 30% increase in global retention across 24 markets Who I work with: Tech startups and scale-ups looking to grow through retention + AI, and women professionals ready to leap into the digital economy on their own terms. ๐Ÿ“ฉ If any of this resonates, send me a message.โ€ฆ

Available to hire

๐Ÿ™‹โ€โ™€๏ธ Iโ€™m Adriana, Growth Advisor and Founder of digital connector. With 15+ years leading Growth, Digital Marketing, Product Marketing and Retention at companies like Glovo, eDreams and Audiostack.ai, Iโ€™ve learned that sustainable growth isnโ€™t about spending more on acquisition โ€” itโ€™s about making every customer count.

โญ What I do: I help tech companies and digital teams grow smarter โ€” strengthening retention and conversion rates instead of inflating acquisition budgets. And I help women professionals reinvent themselves and build their own digital business in a market thatโ€™s changing faster than most people want to admit.

What makes me different: I connect Business and Tech with empathy. I see the 360ยฐ opportunities others miss โ€” across marketing, product and operations โ€” making data-driven decisions while keeping the human at the centre. ๐Ÿ“ฒ My experience spans e-commerce, marketplaces, SaaS and apps across 24 markets.

Results Iโ€™ve driven:
โ†’ 2x qualified leads with CRO and content
โ†’ 3x product registrations and usage in 6 months
โ†’ 30% increase in global retention across 24 markets

Who I work with: Tech startups and scale-ups looking to grow through retention + AI, and women professionals ready to leap into the digital economy on their own terms.

๐Ÿ“ฉ If any of this resonates, send me a message.

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Language

Spanish; Castilian
Fluent
English
Fluent
Catalan; Valencian
Advanced
French
Beginner
Italian
Beginner

Work Experience

Director & Founder at Digital Connector (Ed Tech)
March 1, 2024 - Present
Founder and director building growth and product marketing capabilities for tech startups; program builder for Growth, Digital Entrepreneurship, Re-skilling; YouTube podcast host; research & speaker on AI, bias, and the future of work; advisor to startups and scaleups.
Growth Marketing Manager at Recovo (GreenTech)
August 1, 2023 - March 1, 2024
Growth marketing and product marketing leadership; improved AOV, revenue, and traffic; optimized lead-to-SQL processes, landing pages, and lead forms; managed CRM, email, SEM, and SEO activities; led a cross-functional team.
Global CRM Manager - Growth at Glovo
January 1, 2020 - January 1, 2022
Led CRM and lifecycle marketing for a last-mile app; achieved 30% new leads, 20% direct sales, and 30% onboarding; led a team of 3; supported Sales, AM & Product across 6 markets.

Education

Diploma Women in Leadership at Massachusetts Institute of Technology
April 1, 2023 - June 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Consumer Goods, Retail, Travel & Hospitality