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Engineering and business management professional with 9 years of experience leading demand planning, integrated business planning, and sales & operational planning, across warehouse and logistics operations. Strong cross-functional collaboration with commercial, brand, supply, and warehouse teams to improve forecast accuracy, order fulfillment, and service levels. MBA background focused on strategic brand management and digital marketing, with familiarity in market share data and brand equity/UI-UX. Hands-on expertise across Kinaxis, SAP (APO/ECC/EWM), Anaplan, and Power BI, with a track record of driving process improvements, inventory optimization, and capacity/transition planning for 150+ active SKUs.…Engineering and business management professional with 9 years of experience leading demand planning, integrated business planning, and sales & operational planning, across warehouse and logistics operations. Strong cross-functional collaboration with commercial, brand, supply, and warehouse teams to improve forecast accuracy, order fulfillment, and service levels. MBA background focused on strategic brand management and digital marketing, with familiarity in market share data and brand equity/UI-UX. Hands-on expertise across Kinaxis, SAP (APO/ECC/EWM), Anaplan, and Power BI, with a track record of driving process improvements, inventory optimization, and capacity/transition planning for 150+ active SKUs.

Audrey Rebecca

Social Media Freelancer, Social Media Manager

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Engineering and business management professional with 9 years of experience leading demand planning, integrated business planning, and sales & operational planning, across warehouse and logistics operations. Strong cross-functional collaboration with commercial, brand, supply, and warehouse teams to improve forecast accuracy, order fulfillment, and service levels. MBA background focused on strategic brand management and digital marketing, with familiarity in market share data and brand equity/UI-UX. Hands-on expertise across Kinaxis, SAP (APO/ECC/EWM), Anaplan, and Power BI, with a track record of driving process improvements, inventory optimization, and capacity/transition planning for 150+ active SKUs.…Engineering and business management professional with 9 years of experience leading demand planning, integrated business planning, and sales & operational planning, across warehouse and logistics operations. Strong cross-functional collaboration with commercial, brand, supply, and warehouse teams to improve forecast accuracy, order fulfillment, and service levels. MBA background focused on strategic brand management and digital marketing, with familiarity in market share data and brand equity/UI-UX. Hands-on expertise across Kinaxis, SAP (APO/ECC/EWM), Anaplan, and Power BI, with a track record of driving process improvements, inventory optimization, and capacity/transition planning for 150+ active SKUs.

Available to hire

Engineering and business management professional with 9 years of experience leading demand planning, integrated business planning, and sales & operational planning, across warehouse and logistics operations. Strong cross-functional collaboration with commercial, brand, supply, and warehouse teams to improve forecast accuracy, order fulfillment, and service levels.

MBA background focused on strategic brand management and digital marketing, with familiarity in market share data and brand equity/UI-UX. Hands-on expertise across Kinaxis, SAP (APO/ECC/EWM), Anaplan, and Power BI, with a track record of driving process improvements, inventory optimization, and capacity/transition planning for 150+ active SKUs.

Skills

Experience Level

Expert

Expert

Expert

Beginner

Language

English

Advanced

Work Experience

Demand Planning Manager (Reckitt Core Business Unit) at Reckitt Benckiser Indonesia

July 1, 2025 - Present

Leads end-to-end demand planning including pre-S&OP, forecasting primary sales from principal DCs to distributors, and collaborating with commercial leadership to build secondary sales forecasts using distributor/channel inventory levels. Develops and aligns demand consensus and risk/opportunity figures, manages NPD/EPD volume projections, and optimizes Kinaxis capacity to hit forecast accuracy and forecast bias KPIs across 150+ active SKUs. Initiates demand planning process improvements (e.g., secondary sales baseline reviews by channel and region) and partners with supply planning to reflect supply availability, improve order fulfillment, and ensure demand plan execution.

Head of Marketing (3 Brands across 3 business units) at Dynara Group

April 1, 2025 - July 1, 2025

Owned marketing leadership for three brands from three different business units (Florist, F&B, Lifestyle Sports). Contributed to repositioning the F&B brand, developed market and customer acquisition for the Florist brand including launching a new B2B revenue stream, refreshed Florist brand identity, and created brand awareness activations through audience-targeted collective programs (e.g., Flower Bespoke).

Career Break (Health recovery)

December 1, 2024 - April 1, 2025

Took time off for personal health recovery after tumor/myoma detection.

Assistant Distribution Planning Manager (Beauty & Wellbeing Business Unit) at Unilever Indonesia

April 1, 2022 - December 1, 2024

Managed stock distribution, inventory levels, and product transition strategy for the Beauty & Wellbeing business unit (Hair Care & Skin Care; 200+ active SKUs). Improved outer island channel MT primary sales by 18% (FY2022 to FY2023). Led the in-transit shipment unloading prioritization project to maximize customer order allocation by selecting shipments with the strongest unallocated-stock profile and defining committed unloading priority at each DC. Reduced in-transit stock on hand from 17 days to 12 days, progressively lowered detention costs in Q1–Q3 2024 (approx. IDR 800B to IDR 600B), and improved business unit service from 91.8% to 93.4%. Hands-on Kinaxis supply planning book, SAP ECC, and Power BI.

Assistant Response Planning Manager (Skin Care Category) at Unilever Indonesia

June 1, 2021 - April 1, 2022

Planned full goods supply based on operational forecasts and owned order fulfillment for the Skin Care category (6 brands, 200+ active SKUs). Managed MPS production strategy week-by-week, handled first production for new innovation SKUs, ensured inventory fulfillment, and service order allocation. Hands-on Kinaxis supply planning book, SAP ECC, and Power BI.

Assistant Demand Planning Manager (Face Care Category) at Unilever Indonesia

May 1, 2020 - June 1, 2021

Forecasted demand for Face Care category and managed S&OP month-to-month, weekly operational forecasts, and 2021 IBP number construction for 6 brands (Pond’s, Fair & Lovely, Citra, Pond’s Men, Vaseline Men, Nameera), covering 150+ active SKUs. Collaborated with commercial and brand teams to incorporate market share insights. Hands-on Anaplan for total demand number construction, SAP APO, and Power BI. Improved forecast accuracy month-to-month by 5% compound rate.

Assistant Distribution Planning Manager (Home Care Business Unit) at Unilever Indonesia

July 1, 2018 - April 1, 2020

Managed stock distribution and transition strategy for the Home Care category (Dish Wash, Cleaners, Fabric Sensation, Fabric Solution; ~100+ active SKUs). Improved outer island MT channel service performance by 1.75%. Hands-on SAP ECC and SAP APO plus Power BI. Projects included: demand-supply reconciliation (outbound logistics & storage capacity vs growth), removal & redistribution for reverse logistics to optimize inventory and order allocation, NTDP governance for SAP master data compliance, and SAP interchangeability for maximizing system-suggested transition planning.

Resource Planning Specialist at Coca Cola Amatil Indonesia

January 1, 2018 - June 1, 2018

Controlled resources including headcount/manpower, material handling equipment (MHE), and full goods & raw material warehouse capacity requirements across Indonesia aligned with business need, balancing logistics budget and minimizing non-value-added cost. Delivered DC Efficiency project (warehouse capacity extension at Bandung plant) with cost saving contribution of 60.2% (~IDR 100 million per month).

Graduate Trainee Program – Supply Chain (Warehousing Analyst / Warehouse Manager path) at Coca Cola Amatil Indonesia

October 1, 2016 - December 1, 2017

Trained across beverages consumer goods operations via warehousing analyst role supervising warehouse DCs across Indonesia, monitoring operations P&L, then transitioned into managing dispatch/fulfillment operations as part of a warehouse manager pathway. Communicated and managed order fulfillment and dispatch from the dispatch DC, coached and mentored teams, and assessed logistics vendor performance (truck availability/on-time, driver agility, FG handling, STO truck quota). Project lead: hazardous material handling & delivery compliance for BPRE – CO2 tank (as company asset) for MIC customer; prevented safety risk costs by IDR 1 billion. Project support: Maximus project (SAP EWM pilot) as a flow controller for ensuring smooth in-system and operational processes for order picking, inbound put-away, and outbound bulk customer delivery; coordinated with transport planner, warehouse planner, and inventory controller during pilot operations.