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I’m a design leader with 10+ years helping teams bring clarity to complex business challenges—turning vague briefs into clear strategies by asking the right questions, identifying what’s missing, and defining the direction needed for high-impact work. I use AI to accelerate execution, while keeping the strategy and creative decisions firmly grounded in my own thinking. At ServiceNow, I lead the strategic direction of the Marquee brand, guiding global rebranding and market adaptation. I create visual identity systems, executive storytelling, and design systems that help C-level stakeholders move faster and communicate more consistently across markets and channels.…I’m a design leader with 10+ years helping teams bring clarity to complex business challenges—turning vague briefs into clear strategies by asking the right questions, identifying what’s missing, and defining the direction needed for high-impact work. I use AI to accelerate execution, while keeping the strategy and creative decisions firmly grounded in my own thinking. At ServiceNow, I lead the strategic direction of the Marquee brand, guiding global rebranding and market adaptation. I create visual identity systems, executive storytelling, and design systems that help C-level stakeholders move faster and communicate more consistently across markets and channels.

Andreas Aere

Graphic Designer, Brand Designer, Creative Director, +4

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I’m a design leader with 10+ years helping teams bring clarity to complex business challenges—turning vague briefs into clear strategies by asking the right questions, identifying what’s missing, and defining the direction needed for high-impact work. I use AI to accelerate execution, while keeping the strategy and creative decisions firmly grounded in my own thinking. At ServiceNow, I lead the strategic direction of the Marquee brand, guiding global rebranding and market adaptation. I create visual identity systems, executive storytelling, and design systems that help C-level stakeholders move faster and communicate more consistently across markets and channels.…I’m a design leader with 10+ years helping teams bring clarity to complex business challenges—turning vague briefs into clear strategies by asking the right questions, identifying what’s missing, and defining the direction needed for high-impact work. I use AI to accelerate execution, while keeping the strategy and creative decisions firmly grounded in my own thinking. At ServiceNow, I lead the strategic direction of the Marquee brand, guiding global rebranding and market adaptation. I create visual identity systems, executive storytelling, and design systems that help C-level stakeholders move faster and communicate more consistently across markets and channels.

Available to hire

I’m a design leader with 10+ years helping teams bring clarity to complex business challenges—turning vague briefs into clear strategies by asking the right questions, identifying what’s missing, and defining the direction needed for high-impact work. I use AI to accelerate execution, while keeping the strategy and creative decisions firmly grounded in my own thinking.

At ServiceNow, I lead the strategic direction of the Marquee brand, guiding global rebranding and market adaptation. I create visual identity systems, executive storytelling, and design systems that help C-level stakeholders move faster and communicate more consistently across markets and channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

German

Fluent

Spanish; Castilian

Fluent

German

Advanced

English

Advanced

Work Experience

Senior Graphic Design Manager at ServiceNow

May 1, 2024 - August 1, 2026

Own the visual identity system for ServiceNow's Marquee business line, including executive-level presentation templates & decks, event materials, and print & web assets used by C-level stakeholders. Implemented the first Marquee brand iteration (2024) and led one full brand rebrand (2026) in collaboration with two agencies across internal and external assets. Built custom style guides, templates, a brand book, and optimized documents for key occasions. Leveraged AI image generation to localize 20+ stock images for a Japanese target audience and created 12 realistic premium images that were otherwise impractical to produce with stock or via in-house photography.

Key Account Manager DACH & Global at Potentialpark

December 1, 2021 - July 1, 2023

Generated over €100,000 in new sales within the first year by managing and growing a 60+ client portfolio in the Employer Branding sector. Reactivated 40% of lost and cold accounts, converting dormant relationships into recurring revenue. Ran the full sales cycle—from prospecting to closing—for custom employer-branding market research reports.

Senior Visual Designer, Stores at Amazon

June 1, 2020 - December 1, 2021

Designed visual materials for Amazon Stores, supporting in-store and related digital design needs for the business.

Independent Graphic Designer, Design Manager, Freelance at AereStudio

March 1, 2019 - December 1, 2025

Delivered long-term retainer-based design services, including 300+ consecutive weekly newsletter issues without missed send over a 6-year period (Dec 2019–Dec 2025). Designed 70+ monthly full-page magazine ads for Hobby Merchandiser under the same retainer. Also provided additional branding, web, and print services (logos, presentations, websites) to other clients alongside full-time roles.

Team Leader (progressed from Presentation Specialist) at McKinsey & Company

August 1, 2015 - March 1, 2019

Promoted twice in under four years from Presentation Specialist to Project Coach to Team Leader for consistently exceeding design-quality and turnaround benchmarks. Led a team of 15 Business Presentation Specialists producing executive-ready materials for Engagement Managers and Senior Partners. Onboarded and coached 10 newly hired specialists and helped establish the quality standard across daily deliverables. Delivered high-impact presentation design under 1–4 hour deadlines for high-stakes client meetings with zero missed deadlines.