Devik A Tomar

Led the brand revamp and sub-brand structure for a portfolio of Web3 offerings, defining visual hierarchy across multiple brands (symmetry, arteza, agua, souls+) to support scalable, multi-category growth. Independently conceived and directed Soul’s complete brand identity from logo through full visual systems, and authored brand guidelines to ensure consistent execution across touchpoints including packaging, retail, and digital. Drove NFT and investor-focused pre-launch efforts, designed a 1,000-piece NFT collection, and directed end-to-end event branding for international roadshows across Turkey, Hong Kong, and Malaysia; also built investor-ready pitch materials and supported global agency execution. Oversaw UI/UX design, pitch decks/checks, and coordinated multi-platform agency delivery to maintain a consistent brand voice and storytelling.

Revamped and led brand architecture and design hierarchy across multiple sub-brands (Symmetry, Arteza, Agua, Soul+), enabling scalable multi-category growth. Authored the complete brand identity for Soul+ including the logo through a full visual system and detailed brand guidelines to ensure consistent execution across every touchpoint—from packaging, retail, and store visuals to digital assets and campaigns.

Owned end-to-end brand and product development for a Web3 gaming initiative, defining visual identity and core character systems using AI-driven tools. Designed and prototyped a high-retention tap-to-earn mobile game, built detailed Figma wireframes to optimize UX and user flow, and managed multi-platform content and creative execution for consistent brand storytelling. Directed social media and email marketing strategies, shaping tone of voice and overall communications; delivered creative and UI/UX assets aligned to investor and user needs.